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Back in the early 1980s, word spread about an inviting little personal computer that used something called a mouse and smiled at you when you turned it on. Steven Levy relates his first encounter with the pre-released Mac and goes on to chronicle the machine that Apple developers hoped would "make a dent in the universe." A wonderful story told by a terrific writer (Levy was the longtime writer of the popular "Iconoclast" column in MacWorld; he's now a columnist with Newsweek, the birth and first ten years of the Macintosh is a great read. --This text refers to an out of print or unavailable edition of this title.
This sensible and entertaining book outlines "how technology, serendipity, passion, and magic combined to create . . . the most important consumer product in the last half of the twentieth century: the Macintosh computer." Levy ( Hackers: Heroes of the Computer Revolution ) describes the travails that beset Apple, the company run by Steven Jobs that created the Mac--"dippy new-age culture," a "mission from God" mentality and a Silicon Valley image. "What's the difference between Apple and Boy Scouts?" he queries, reviving a long-running joke. Answer: "The Boy Scouts have adult supervision." And Levy's view of Jobs himself seems reasonable: "a con man," and "a slick marketer" whose impulsive management style and overbearing ego "drove people crazy." As the author recounts, in 1985 Apple's directors forced Jobs out; he left Apple while creating a new comuter company, Next. "It made no dent in the universe," Levy reports. John Sculley replaced Jobs, but he too was relieved of his position as CEO in 1993, when Apple's directors judged him "too much a visionary." This solid work adroitly covers the information age.
Copyright 1993 Reed Business Information, Inc. --This text refers to an out of print or unavailable edition of this title.
Steven Levy writes about technology history in a way that is interesting and inspiring. His earlier work, 'Hackers' is one of my favorite books of all time. Read morePublished 2 months ago by Lucas Moore
Good inside story of the Mac and the people of Apple. Good service, thanks.Published 9 months ago by Pete Compton
Bottom line: This is not a very good or complete history of the Macintosh. This is a brief history of the graphical user interface, an in-depth look at the creation of the first... Read morePublished 13 months ago by Amazon Customer
I was a bit taken aback when I realized that this book on computer history, despite the 2011 date, was actually 20 years old, but it turned out to be a fascinating read. Read morePublished 16 months ago by Michael Weinstein
An extensive and interesting read about the birth of the Macintosh. I would recommend this book to everybody who is more interested in knowing why the Macintosh paved the way for a... Read morePublished 16 months ago by mdekoning
Read this book if you want to know everything about Macs and where they came from. I live everything apple , but this was a little too much info.Published 17 months ago by Debbie
A very nice review of where the Macintosh came from. Starting from DARPA sponsored work back in the 1950's, and 1960's, and continuing through Xerox PARC, the book describes how... Read morePublished 17 months ago by Charles H. Rosa
Reading about Steve Jobs, one enters his reality distortion field. Just an awesome book. Thank you for writing it. It's great!Published 17 months ago by Robert L Herman