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Insanely Simple: The Obsession That Drives Apple's Success
Insanely Simple: The Obsession That Drives Apple's Success
Ken Segall
Average Customer Review: 4.2 out of 5 stars  See all reviews (130)
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Segall worked with Steve Jobs for 12 years, as creative director at Apple and NeXT Computer, and also spent time as agency global creative director at Dell, IBM, Intel, and BMW. As the man who came up with the iconic iMac name, which launched one of the most successful product lines in history,... Read More

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