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Insead: From Intuition to Institution [Hardcover]

Jean-Louis Barsoux (Author)
5.0 out of 5 stars  See all reviews (1 customer review)


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Book Description

April 2000 0333803981 978-0333803981
Insead and the Salamander A salamander adorns the front cover of the book. This creature was immediately adopted as the emblem of the Insead alumni association. Embossed on the walls of the palace of Fontainebleau, the salamander was originally the insignia of the French king Francois I, and subsequently of the town which has hosted Insead from its inception in 1959. Initially set up on the basis of little more than the vision and commitment of a handful of individuals, Insead has come a long way in four decades. It started out with no buildings or land. It had virtually no permanent faculty and no prospect of soon affording one. It was unknown to prospective students or prospective employers and it lacked the resources to establish a distinctive image quickly with either group. The fact that it now ranks as the foremost international business school is a tribute to the imagination and energy of all those associated with its development, from the founders onwards. In Renaissance legend the salamander represented the quality of perseverance. It was said to be capable of withstanding the flames of change. Insead's remarkable development suggests that the symbol was well chosen.

Editorial Reviews

Review

'...a clear chronology that details the origins, early stumblings, and eventual flowering of a fascinating organization.' - Enterprise and Society 'This book provides an exciting reflection on the history of an institution whose history has just begun.' - Mickey Huibregtsen, Managing Director, McKinsey & Company 'Insead made its name by creating and exploiting a European niche in international management education. Now it ranks with the world's leading business schools. It is a fantastic success story.' - Daniel Janssen, Chairman of the Board of Directors of Solvay S.A., Former Chairman of the Association of Belgian Enterprise 'Insead was European before Europe became a meaningful entity. It is about to re-invent itself. With the opening of its first overseas campus in Singapore, Insead will become a truly international business school of the highest quality.' - Professor Tommy Koh, Executive Director, Asia Europe Foundation 'A wonderful example how to turn a mission through perseverance into creative reality.' - Georg W. Mallinckrodt, KBE, President, Schroders PLC 'Much more than the story of an educational establishment. This is an unexpected tribute to entrepreneurial endeavour.' - Ernest-Antoine Seilliere, Chairman of the CGIP Group, Chairman of the Association of French Enterprise 'Internationalism is not just what is taught; it also affects the whole process of learning, as well as the strategic evolution of the School.' - Lord Simon of Highbury

About the Author

JEAN-LOUIS BARSOUX is a management researcher with a longstanding interest in international business. His previous work includes books on management in France, Britain and Germany, and on the challenges of managing across cultures. He has written articles for the Harvard Business Review as well as contributing regularly to the Financial Times. He is based in Paris.

Product Details

  • Hardcover: 272 pages
  • Publisher: Palgrave Macmillan (April 2000)
  • Language: English
  • ISBN-10: 0333803981
  • ISBN-13: 978-0333803981
  • Product Dimensions: 9.2 x 6.5 x 1 inches
  • Shipping Weight: 1.4 pounds
  • Average Customer Review: 5.0 out of 5 stars  See all reviews (1 customer review)
  • Amazon Best Sellers Rank: #3,295,747 in Books (See Top 100 in Books)

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5.0 out of 5 stars Eloquent history of a fascinating institution, October 2, 2006
A good read for anyone interested in finding out more about INSEAD. It is a great story of individuals with the will, courage and entrepreneurial spirit to dare to follow their vision and build a great business school for Europe, and ultimately for the world.

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Inside This Book (learn more)
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First Sentence:
In the space of four decades, Insead has developed from an entrepreneurial venture to an internationally regarded institution. Read the first page
Key Phrases - Statistically Improbable Phrases (SIPs): (learn more)
single dean, advanced management programme, dean search committee, doctoral programme, executive programmes, dual entry, unknown school, best business schools, permanent faculty, first intake, directeur général
Key Phrases - Capitalized Phrases (CAPs): (learn more)
Paris Chamber of Commerce, Claude Janssen, Philippe Dennis, Posthumus Meyjes, John Loudon, Dean Berry, Olivier Giscard, Pierre Cailliau, Claude Rameau, Roger Godino, Warren Cannon, Gareth Dyas, Georges Doriot, Euro-Asia Centre, Financial Times, Heinz Thanheiser, Uwe Kitzinger, Henri-Claude de Bettignies, Salvatore Teresi, Antonio Borges, General Leroy, Jean Martin, New York, Collège des Carmes, Lee Remmers
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