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Inside Apple: How America's Most Admired--and Secretive--Company Really Works [Kindle Edition]

Adam Lashinsky
4.0 out of 5 stars  See all reviews (110 customer reviews)

Print List Price: $17.00
Kindle Price: $9.99
You Save: $7.01 (41%)
Sold by: Hachette Book Group

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Book Description

INSIDE APPLE reveals the secret systems, tactics and leadership strategies that allowed Steve Jobs and his company to churn out hit after hit and inspire a cult-like following for its products.

If Apple is Silicon Valley's answer to Willy Wonka's Chocolate Factory, then author Adam Lashinsky provides readers with a golden ticket to step inside. In this primer on leadership and innovation, the author will introduce readers to concepts like the "DRI" (Apple's practice of assigning a Directly Responsible Individual to every task) and the Top 100 (an annual ritual in which 100 up-and-coming executives are tapped a la Skull & Bones for a secret retreat with company founder Steve Jobs).

Based on numerous interviews, the book offers exclusive new information about how Apple innovates, deals with its suppliers and is handling the transition into the Post Jobs Era. Lashinsky, a Senior Editor at Large for Fortune, knows the subject cold: In a 2008 cover story for the magazine entitled The Genius Behind Steve: Could Operations Whiz Tim Cook Run The Company Someday he predicted that Tim Cook, then an unknown, would eventually succeed Steve Jobs as CEO.

While Inside Apple is ostensibly a deep dive into one, unique company (and its ecosystem of suppliers, investors, employees and competitors), the lessons about Jobs, leadership, product design and marketing are universal. They should appeal to anyone hoping to bring some of that Apple magic to their own company, career, or creative endeavor.




Editorial Reviews

Review

Adam Lashinsky, one of America's best and most diligent technology reporters, has produced a fascinating glimpse inside Apple as it makes its transition into the post-Jobs era. It's filled with colorful reporting and smart analysis that offer lessons not just about Apple but about creative business leadership in general. (Walter Isaacson, author of Steve Jobs)

Frankly, a business book hasn't grabbed me like that in a long-time.
(Bob Sutton, author of Good Boss, Bad Boss and The No Asshole Rule.
)

I'm not a heavy reader. It's extremely rare that I'll read a book in one sitting. This one kept me hooked start to finish - I could not put it down. (John Tokash, co-founder at Kartoffl.ly
)

Apple, Inc. could teach the Chinese a few tricks about secrecy. In this crisply written, engrossing book, Adam Lashinsky lifts the veil on how Apple really works and why it has been such as astonishing success. That is yesterday. What this book also does is explore tomorrow, including the challenges confronting a gifted group of executives trained by Steve Jobs but bereft of his leadership. I devoured this book in one sitting. (Ken Auletta, columnist for The New Yorker and the author of Googled: The End of the World As We Know It)

Much more than Isaacson's, this is the one I've been waiting to read. (John Lilly, Partner at Greylock, former CEO at Mozilla.)

Lashinsky's book, then, is an important rebuttal of today's Silicon Valley orthodoxy that a successful 21st century company needs to be organizationally flat and open. Lashinksy may indeed be telling a truth that most of us don't want to hear. Apple, rather than Google, is the future of corporate America. And that future will be defined by secrets and lies, rather than by transparency and truth.

(TechCrunch)

This book's real strength - besides lots of insight from people who knew and worked with Jobs, Cook and the rest of the executive team - is the way it frames different scenarios that could result from Apple sans Jobs... You get the feeling when reading this that people inside the company will be just as keen to pick up a copy as those of us on the outside. (Erica Ogg, GigaOm)

"Inside Apple" makes a worthwhile companion to last year's best-selling "Steve Jobs," by Walter Isaacson. If Isaacson's book was the definitive biography of Apple's chief visionary, who died in October, then "Inside Apple" is a revealing guided tour of his greatest creation." (San Francisco Chronicle
)

Review

Adam Lashinsky, one of America's best and most diligent technology reporters, has produced a fascinating glimpse inside Apple as it makes its transition into the post-Jobs era. It's filled with colorful reporting and smart analysis that offer lessons not just about Apple but about creative business leadership in general.
--Walter Isaacson, author of Steve Jobs


Frankly, a business book hasn't grabbed me like that in a long-time.
--Bob Sutton, author of Good Boss, Bad Boss and The No Asshole Rule.


I'm not a heavy reader. It's extremely rare that I'll read a book in one sitting. This one kept me hooked start to finish - I could not put it down.
--John Tokash, co-founder at Kartoffl.ly


Apple, Inc. could teach the Chinese a few tricks about secrecy. In this crisply written, engrossing book, Adam Lashinsky lifts the veil on how Apple really works and why it has been such as astonishing success. That is yesterday. What this book also does is explore tomorrow, including the challenges confronting a gifted group of executives trained by Steve Jobs but bereft of his leadership. I devoured this book in one sitting.
-- Ken Auletta, columnist for The New Yorker and the author of Googled: The End of the World As We Know It


Much more than Isaacson's, this is the one I've been waiting to read.
--John Lilly, Partner at Greylock, former CEO at Mozilla.

Lashinsky's book, then, is an important rebuttal of today's Silicon Valley orthodoxy that a successful 21st century company needs to be organizationally flat and open. Lashinksy may indeed be telling a truth that most of us don't want to hear. Apple, rather than Google, is the future of corporate America. And that future will be defined by secrets and lies, rather than by transparency and truth.
-- TechCrunch



This book's real strength - besides lots of insight from people who knew and worked with Jobs, Cook and the rest of the executive team - is the way it frames different scenarios that could result from Apple sans Jobs... You get the feeling when reading this that people inside the company will be just as keen to pick up a copy as those of us on the outside.
--Erica Ogg, GigaOm

"Inside Apple" makes a worthwhile companion to last year's best-selling "Steve Jobs," by Walter Isaacson. If Isaacson's book was the definitive biography of Apple's chief visionary, who died in October, then "Inside Apple" is a revealing guided tour of his greatest creation."
-- San Francisco Chronicle

Essential reading for anyone interested in management...
-- Steve Dennings, Forbes.com

If you're a real Apple fan, I'd recommend that you pick a weekend to read this because once you pick it up, you won't be able to put it down. Much of that has to do with Adam Lashinsky's skilled research, interviewing and writing skills that make you feel like you are really part of the action
-- Business Insider


A profound portrait of Apple and Jobs.
-Michael Maccoby, author, Narcissistic Leaders: Who Succeeds and Who Fails


Mr. Lashinsky's book is about the company's maniacal emphasis on secrecy, its management practices and other pieces of the blueprint that make Apple successful.
-Nick Wingfield, The New York Times



Inside Apple takes a peeler to the company, going beyond the legacy of Steve Jobs to analyze how a company with constantly moving walls and changing security checkpoints turned into a powerhouse for consumer technology innovation.
-Emi Kolawole, The Washington Post

A truly investigative work -- given the title -- worthy of any Kremlin watcher during the Cold War.
-Brian Tolle, Huffington Post


Lashinsky's account rings true in its analysis of how Apple has been willfully oblivious to current management orthodoxies.
-Richard Waters, Financial Times

This is a remarkable insider peak into one of this country's most secretive companies.
-Larry Cox, The Tucson Citizen



Lashinsky paints a fascinating picture of an organization headed by a charismatic, but dominating, leader.
-Morgan O'Rourke, Risk Management magazine

Inside Apple is the most important Apple book since Walter Isaacson's Steve Jobs. It is, in many ways, the perfect companion to the Jobs biography.
-Philip Elmer-DeWitt, Fortune.com

If you're a real Apple fan, I'd recommend that you pick a weekend to read this because once you pick it up, you won't be able to put it down. Much of that has to do with Adam Lashinsky's skilled research, interviewing and writing skills that make you feel like you are really part of the action.
-Ivana Taylor, Small Business Trends



An intriguing look into the inner workings at Apple while examining the management and product development strategies they've implemented to create numerous game-changing devices.
-Yoni Heisler, Network World



Lashinsky penetrates the legend of Steve Jobs and his company and breaks down the building blocks that make it all work.
-Dennis McCafferty, CIO Insight

Though the book will appeal to Apple fans wanting juicy details about Apple's corporate culture, Inside Apple is also meant to be a guide for business leaders looking to draw some leadership advice from a team many believe is the best in the business.
-Kelly Hodgkins, TUAW, The Unofficial Apple Weblog

If you haven't read Adam Lashinsky's awesome new book about Apple, you should. It takes on many of the lessons MBA programs and Corporate America have been teaching about business for the past 50+ years and questions whether lessons from Apple might be more applicable in thinking about the future.
-Mark Suster, venture capitalist, GRP Partners

Lashinsky takes us inside the walled garden at Apple's corporate headquarters compound, at One Infinite Loop, Cupertino, Calif., partially lifting the Kremlin-esque secrecy that shrouds the enigmatic company.
-Mark Veverka, Barron's

Product Details

  • File Size: 372 KB
  • Print Length: 234 pages
  • Publisher: Business Plus (January 25, 2012)
  • Sold by: Hachette Book Group
  • Language: English
  • ASIN: B005LH4Y3G
  • Text-to-Speech: Not enabled
  • X-Ray:
  • Lending: Not Enabled
  • Amazon Best Sellers Rank: #72,429 Paid in Kindle Store (See Top 100 Paid in Kindle Store)
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Customer Reviews

Most Helpful Customer Reviews
88 of 95 people found the following review helpful
5.0 out of 5 stars I stayed up all night reading this book... January 25, 2012
Format:Kindle Edition|Verified Purchase
...which is saying something. I haven't done that since I was a teenager and I'm in my forties. To compare this book to Isaacson's biography of Steve Jobs, which is arguably the best biography I've ever read, would not be fair; although everyone is going to do that. I struggled with the comparison myself.

Bottom Line: These are two very different books, and this is a great compliment to Job's biography.

Did I learn anything ground breaking? I had hoped to, but I'm not sure I did. (Especially in the "Secrecy chapter - I wanted more!) Still, I did learn a LOT of small things that, added together, made the book feel groundbreaking. I've highlighted several passages in my kindle edition, but I feel like it would be cheating to share more than one with you. My personal favorite has to do with Apple's seeming lack of career paths for their employees; it goes like this:

"...what if it turns out that all that thinking is wrong? What if companies encouraged employees to be satisfied where they are, because they're good at what they do, not to mention because that might be what's best for shareholders?" Well, what if? The Peter Principle is hard to fight against; even more difficult to compete with are the ambitions of people. Adam mentions a saying that I've heard before, "Everyone inside Apple is trying to get out, and everyone outside is trying to get in."

Well, I'm both of those. After reading this book, I still would love to work for Apple; and I'd hate it too. What an exquisite company!
Most revealing to me is that while employees who are entrepreneurs "typically don't stick around for more than a couple of years," the company still manages to thrive in an oddly entrepreneurial way.
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44 of 48 people found the following review helpful
3.0 out of 5 stars Decent, but nothing new February 2, 2012
Format:Kindle Edition
This marks the third incarnation of Mr. Lashinsky's "inside" look at the workings of Apple. The Fortune Magazine article was quite good, considering the format limitations. However, as he expanded the story, first in to a short ebook and now the full length version, cracks began to show in the material. What was informative and precise, in short form, began to read as rehashed and bloated, in longer form. Simply put, "Inside Apple" is merely a magazine article which has been padded in to a book.

Now, that's not to say it's a bad read, by any means. Mr. Lashinsky has compiled a commendable briefing on the basics of how Apple operates. He has also added a great deal of analysis and varied opinions, which raise some valid concerns. However, if you have read just about any of the books previously written on Apple/Jobs, you've unquestionably encountered the same stories, concepts, and "inside" information before. What you really have here is a summary of key points from all that has been written about the subject before.

So, a good read, if you want a quick run through of the basic ideology, with some critical analysis thrown in. Just don't expect to find anything particularly new or shocking.
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32 of 40 people found the following review helpful
5.0 out of 5 stars Great shoe-leather reporting January 20, 2012
Format:Hardcover
Adam Lashinsky's Inside Apple is likely to be closely read inside and outside the company. Scheduled to be released this week, it's the most important Apple book since Walter Isaacson's Steve Jobs and is, in many ways, the perfect companion to the Jobs biography.

If Isaacson's was the Time Magazine or People Weekly version of the Apple story, what Lashinsky delivers -- appropriately enough, given the magazine he works for -- is the Fortune version.

Lashinsky's goal was to understand the company Jobs built as a business. But unlike, Isaacson, Lashinsky didn't have Jobs' cooperation. Nor did the company make any Apple executives or employees available. So like a correspondent debriefing refugees at the border of a war zone, Lashinsky interviewed scores of collaborators, competitors and former employees after they left the confines of Apple's closely guarded Cupertino campus.

The result is a deep dive into an extraordinary enterprise that has disrupted one industry after another while ignoring -- if not deliberately breaking -- most of the rules of modern business management.
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9 of 10 people found the following review helpful
5.0 out of 5 stars Is Apple More Like the FBI than a Tech Firm? April 5, 2012
Format:Hardcover|Verified Purchase
Adam Lashinsky's book Inside Apple; How America's Most Admired and Secretive Company Really Works, is a fascinating look at the company that recently passed Exxon-Mobil as the world's richest private enterprise. The most significant aspect of the book is the delta between the company's public and private personas - much of it attributable to its late and iconic CEO, Steve Jobs. Publically, Apple is a forward leaning, socially responsible mega corporation that likes to be perceived as a small start up. Jobs grew up a political and social liberal who experimented with hard drugs before he dropped out of college; he was a vegan who studied Eastern mystic religions and supported Barack Obama in the 2008 election. Apple's early customers were a distinct minority of computer users who tended toward the eclectic and artistic. Its corporate image is often mistakenly compared to other Silicon Valley tech companies like Google and Facebook, where free gourmet food, collegiality, and an open campus are part of the cultural environment.

Privately however, Apple rivals government agencies like the CIA and FBI for the way it controls information and personnel. "Need to know", "compartmentalization", and internal "non-disclosure agreements" are concepts very familiar to those who work inside the nation's intelligence community, but inside Apple? Absolutely, claims Lashinsky who details how Apple's secrecy applies to every aspect of its business processes. Much of this makes sense; If your business model depends on flashy annual press conferences to launch the latest iPad, or iPhone, you better insure you're making the best use of that buzz as possible. The logic includes keeping your product completely under wraps until the big launch.
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Most Recent Customer Reviews
5.0 out of 5 stars Great!!!
A great read and enticing book. Would recommend to anyone that wants to know the inner workings of Apple Inc.
Published 14 days ago by Sergio Soares
5.0 out of 5 stars a good read
a good read
Published 16 days ago by NY Outdoors
5.0 out of 5 stars Five Stars
The best book on Apple. Ever.
Published 1 month ago by Chris Malkowski
5.0 out of 5 stars An insightful, Historic, Review...
This text offers as much "behind the scenes at Apple" the author could muster... The accurate, and sometimes witty account of how things "really work" make Inside... Read more
Published 2 months ago by Danny7Stone
3.0 out of 5 stars decent read ; engaging in parts
This is certainly not a must-read and neither would I attribute terms such as "gripping", "hard to put down" etc etc. Read more
Published 2 months ago by Milind
4.0 out of 5 stars Good read
Inside Apple is a good account of the singular impact that a polymath businessman has on a company. Steve Jobs was first and foremost a business visionary who oversaw a company... Read more
Published 4 months ago by COLIN O'NEAL
5.0 out of 5 stars a new vision on Apple
The nicest thing in this book is that it is focused on the corporation, not his founder, and how it is today, besides hints for its future.
Published 5 months ago by rlepsch
1.0 out of 5 stars Book is good, Kindle makes it useless nonsense.
Kindle is aweful. It has no search or index. The highlighted notes are not printable. The book is not user friendly in this format, buy it from Amazon. Read more
Published 6 months ago by x
5.0 out of 5 stars Apple
The book was transferred to my Kendle without a hitch. As for the book itself: Very well written and it confirmed some suspicions I've had about Apple. Read more
Published 6 months ago by David Johnson
4.0 out of 5 stars Strong bio on Apple
Very strong business bio of Apple, centered on Jobs and Cook. Much is already known, but there were some new ideas and thoughts, so it was worthwhile to read. Read more
Published 8 months ago by Glenn D. Robinson
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More About the Author

Adam Lashinsky is a Senior Editor At Large for Fortune Magazine, where he covers technology and finance. He is also a Fox News contributor and frequent speaker and moderator. Prior to joining Fortune, Lashinsky was a columnist for TheStreet.com and the San Jose Mercury News. He lives in San Francisco with his wife and daughter.

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