To get the free app, enter your email address or mobile phone number.
Inside Apple: How America's Most Admired--and Secretive--Company Really Works Audio CD – Audiobook, Unabridged
|New from||Used from|
There is a newer edition of this item:
Top 20 lists in Books
View the top 20 best sellers of all time, the most reviewed books of all time and some of our editors' favorite picks. Learn more
Customers Who Viewed This Item Also Viewed
More About the Author
Top Customer Reviews
Bottom Line: These are two very different books, and this is a great compliment to Job's biography.
Did I learn anything ground breaking? I had hoped to, but I'm not sure I did. (Especially in the "Secrecy chapter - I wanted more!) Still, I did learn a LOT of small things that, added together, made the book feel groundbreaking. I've highlighted several passages in my kindle edition, but I feel like it would be cheating to share more than one with you. My personal favorite has to do with Apple's seeming lack of career paths for their employees; it goes like this:
"...what if it turns out that all that thinking is wrong? What if companies encouraged employees to be satisfied where they are, because they're good at what they do, not to mention because that might be what's best for shareholders?" Well, what if? The Peter Principle is hard to fight against; even more difficult to compete with are the ambitions of people. Adam mentions a saying that I've heard before, "Everyone inside Apple is trying to get out, and everyone outside is trying to get in."
Well, I'm both of those. After reading this book, I still would love to work for Apple; and I'd hate it too. What an exquisite company!
Most revealing to me is that while employees who are entrepreneurs "typically don't stick around for more than a couple of years," the company still manages to thrive in an oddly entrepreneurial way.Read more ›
Now, that's not to say it's a bad read, by any means. Mr. Lashinsky has compiled a commendable briefing on the basics of how Apple operates. He has also added a great deal of analysis and varied opinions, which raise some valid concerns. However, if you have read just about any of the books previously written on Apple/Jobs, you've unquestionably encountered the same stories, concepts, and "inside" information before. What you really have here is a summary of key points from all that has been written about the subject before.
So, a good read, if you want a quick run through of the basic ideology, with some critical analysis thrown in. Just don't expect to find anything particularly new or shocking.
Privately however, Apple rivals government agencies like the CIA and FBI for the way it controls information and personnel. "Need to know", "compartmentalization", and internal "non-disclosure agreements" are concepts very familiar to those who work inside the nation's intelligence community, but inside Apple? Absolutely, claims Lashinsky who details how Apple's secrecy applies to every aspect of its business processes. Much of this makes sense; If your business model depends on flashy annual press conferences to launch the latest iPad, or iPhone, you better insure you're making the best use of that buzz as possible. The logic includes keeping your product completely under wraps until the big launch.Read more ›
If Isaacson's was the Time Magazine or People Weekly version of the Apple story, what Lashinsky delivers -- appropriately enough, given the magazine he works for -- is the Fortune version.
Lashinsky's goal was to understand the company Jobs built as a business. But unlike, Isaacson, Lashinsky didn't have Jobs' cooperation. Nor did the company make any Apple executives or employees available. So like a correspondent debriefing refugees at the border of a war zone, Lashinsky interviewed scores of collaborators, competitors and former employees after they left the confines of Apple's closely guarded Cupertino campus.
The result is a deep dive into an extraordinary enterprise that has disrupted one industry after another while ignoring -- if not deliberately breaking -- most of the rules of modern business management.
Most Recent Customer Reviews
This book was good enough, but if you read enough tech blogs (like Gizmodo) then you likely already know most of what is in this book. Read morePublished 5 months ago by T&T
This book does exactly as advertised; it examines the methods of a company that is very much in a league of its own. Read morePublished 8 months ago by Napoleon Z.
Reveals the best and worst tendencies. Some of the excesses I had never heard before. Totally fair-minded.Published 8 months ago by R. Bruce
Many new findings than the biography of Steve and more focused on Apple inner workings.
Adam had been writing about Steve and pale for a while and this definitely is a... Read more
Superior products require excellence and tons of hard work. The demonstration flows by these pages, providing the facts but also the human nuances of a visionary entrepreneur.Published 10 months ago by MacPilot
A good introduction to Apple and its work mentality. I recommend this book to anyone who is contemplating working for that company.Published 12 months ago by Daniel D.