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Inside Apple: How America's Most Admired--and Secretive--Company Really Works Audio CD – Bargain Price, January 25, 2012

4 out of 5 stars 124 customer reviews

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Editorial Reviews


'Adam Lashinsky's snappily written slim volume succeeds in getting behind the veil of secrecy that cloaks Apple, painting a portrait of a company in transition to a post-Jobs era' Irish Times 'Fascinating, entertaining, accessible...doesn't carry a single dull sentence' Wired 'Lashinsky keeps the reader engaged with fly-on-the-wall tidbits that give the narrative an almost filmic quality' Time Out --This text refers to an out of print or unavailable edition of this title.

About the Author

Lashinsky is the Senior Editor At Large for Fortune. As the magazine's lead correspondent in Silicon Valley, he has interviewed all of Apple's top executives and many of its board members. He is also a Fox News contributor. Prior to joining Fortune Magazine, Lashinsky was the Silicon Valley columnist for TheStreet.com. He is married to Ruth Kirschner, a senior executive at Doubleclick


Product Details

  • Audio CD
  • Publisher: Business Plus; Unabridged edition (January 25, 2012)
  • Language: English
  • ISBN-10: 1611130956
  • Product Dimensions: 5.2 x 1 x 5.8 inches
  • Shipping Weight: 5.6 ounces
  • Average Customer Review: 4.0 out of 5 stars  See all reviews (124 customer reviews)
  • Amazon Best Sellers Rank: #2,049,609 in Books (See Top 100 in Books)

Customer Reviews

Top Customer Reviews

By Kenneth Cone on January 25, 2012
Format: Kindle Edition Verified Purchase
...which is saying something. I haven't done that since I was a teenager and I'm in my forties. To compare this book to Isaacson's biography of Steve Jobs, which is arguably the best biography I've ever read, would not be fair; although everyone is going to do that. I struggled with the comparison myself.

Bottom Line: These are two very different books, and this is a great compliment to Job's biography.

Did I learn anything ground breaking? I had hoped to, but I'm not sure I did. (Especially in the "Secrecy chapter - I wanted more!) Still, I did learn a LOT of small things that, added together, made the book feel groundbreaking. I've highlighted several passages in my kindle edition, but I feel like it would be cheating to share more than one with you. My personal favorite has to do with Apple's seeming lack of career paths for their employees; it goes like this:

"...what if it turns out that all that thinking is wrong? What if companies encouraged employees to be satisfied where they are, because they're good at what they do, not to mention because that might be what's best for shareholders?" Well, what if? The Peter Principle is hard to fight against; even more difficult to compete with are the ambitions of people. Adam mentions a saying that I've heard before, "Everyone inside Apple is trying to get out, and everyone outside is trying to get in."

Well, I'm both of those. After reading this book, I still would love to work for Apple; and I'd hate it too. What an exquisite company!
Most revealing to me is that while employees who are entrepreneurs "typically don't stick around for more than a couple of years," the company still manages to thrive in an oddly entrepreneurial way.
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Format: Kindle Edition
This marks the third incarnation of Mr. Lashinsky's "inside" look at the workings of Apple. The Fortune Magazine article was quite good, considering the format limitations. However, as he expanded the story, first in to a short ebook and now the full length version, cracks began to show in the material. What was informative and precise, in short form, began to read as rehashed and bloated, in longer form. Simply put, "Inside Apple" is merely a magazine article which has been padded in to a book.

Now, that's not to say it's a bad read, by any means. Mr. Lashinsky has compiled a commendable briefing on the basics of how Apple operates. He has also added a great deal of analysis and varied opinions, which raise some valid concerns. However, if you have read just about any of the books previously written on Apple/Jobs, you've unquestionably encountered the same stories, concepts, and "inside" information before. What you really have here is a summary of key points from all that has been written about the subject before.

So, a good read, if you want a quick run through of the basic ideology, with some critical analysis thrown in. Just don't expect to find anything particularly new or shocking.
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Format: Hardcover Verified Purchase
Adam Lashinsky's book Inside Apple; How America's Most Admired and Secretive Company Really Works, is a fascinating look at the company that recently passed Exxon-Mobil as the world's richest private enterprise. The most significant aspect of the book is the delta between the company's public and private personas - much of it attributable to its late and iconic CEO, Steve Jobs. Publically, Apple is a forward leaning, socially responsible mega corporation that likes to be perceived as a small start up. Jobs grew up a political and social liberal who experimented with hard drugs before he dropped out of college; he was a vegan who studied Eastern mystic religions and supported Barack Obama in the 2008 election. Apple's early customers were a distinct minority of computer users who tended toward the eclectic and artistic. Its corporate image is often mistakenly compared to other Silicon Valley tech companies like Google and Facebook, where free gourmet food, collegiality, and an open campus are part of the cultural environment.

Privately however, Apple rivals government agencies like the CIA and FBI for the way it controls information and personnel. "Need to know", "compartmentalization", and internal "non-disclosure agreements" are concepts very familiar to those who work inside the nation's intelligence community, but inside Apple? Absolutely, claims Lashinsky who details how Apple's secrecy applies to every aspect of its business processes. Much of this makes sense; If your business model depends on flashy annual press conferences to launch the latest iPad, or iPhone, you better insure you're making the best use of that buzz as possible. The logic includes keeping your product completely under wraps until the big launch.
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Format: Hardcover
Adam Lashinsky's Inside Apple is likely to be closely read inside and outside the company. Scheduled to be released this week, it's the most important Apple book since Walter Isaacson's Steve Jobs and is, in many ways, the perfect companion to the Jobs biography.

If Isaacson's was the Time Magazine or People Weekly version of the Apple story, what Lashinsky delivers -- appropriately enough, given the magazine he works for -- is the Fortune version.

Lashinsky's goal was to understand the company Jobs built as a business. But unlike, Isaacson, Lashinsky didn't have Jobs' cooperation. Nor did the company make any Apple executives or employees available. So like a correspondent debriefing refugees at the border of a war zone, Lashinsky interviewed scores of collaborators, competitors and former employees after they left the confines of Apple's closely guarded Cupertino campus.

The result is a deep dive into an extraordinary enterprise that has disrupted one industry after another while ignoring -- if not deliberately breaking -- most of the rules of modern business management.
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