From the Back Cover
-Maurice R. Greenberg, Chairman and CEO, American International Group, Inc.
"The strategies, rules, and practices for doing business in modern China are in constant flux-the underlying Chinese culture is the only enduring feature. Packed with up-to-date case examples and practical suggestions, this book sheds new light on the powerful Chinese culture and its shaping influence on business in Asia."
-Tony Perkins, Managing Partner, McKinsey and Company, Beijing
"I have practiced these strategies and techniques throughout my business career. This book is a must-read for any Western businessperson doing business in China-and for any Chinese businessperson who wonders why he has difficulty communicating with his Western counterparts."
-Zhang Ruimin, Founder and CEO, The Haier Group, People's Republic of China
"Chen's book is a window on business in the future. By showing how Chinese business practices and insights can enrich companies in developed markets, Chen challenges the reader to look beyond his or her own models. This is one of the lessons of globalization: Change must result from cross-fertilization. The ease with which Chen navigates the business and cultural terrains of China and the West are an invaluable and lasting contribution to scholarship today."
-Klaus Schwab, Founder and President, The World Economic Forum