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Inside Cisco: The Real Story of Sustained M&A Growth
 
 
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Inside Cisco: The Real Story of Sustained M&A Growth [Hardcover]

Ed Paulson (Author)
3.5 out of 5 stars  See all reviews (11 customer reviews)

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Book Description

0471414255 978-0471414254 September 14, 2001 1
An insider reveals the core strategies behind Cisco's phenomenal success

Most savvy business observers agree that the major component in Cisco's phenomenal growth has been their unwavering commitment to expanding their product line through aggressive acquisitions. Since 1995, the "New Goliath," as Cisco is known throughout the business and finance communities, has acquired more than sixty companies. In this groundbreaking book, a Silicon Valley veteran, Ed Paulson, uses his strong connections to Cisco's management to reveal the M&A gospel according to Cisco.

Paulson explores how Cisco has used acquisitions to stay ahead of its competitors, analyzes their strategies and proven methods for incorporating new companies seamlessly, positively, and profitably. Paulson reveals the centerpiece of Cisco's acquisition strategy-one that is company-focused, culturally compatible, and retains staff. He examines how Cisco executives determine if a target company is compatible with Cisco's corporate culture and strategic outlook and describes the extraordinary lengths to which these executives will go to gain the loyalty of acquired people. This book details the Cisco methodology and illustrates how it can be applied to companies across industries.

Ed Paulson (Chicago, IL) is President of Technology and Communications, Inc., a business and technology consulting firm and a visiting professor at DePaul University's School for New Training. He is a Silicon Valley veteran with more than two decades of experience and the author of numerous business and technology books, most recently, The Technology M&A Guidebook (Wiley: 0-471-36010-4).


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Editorial Reviews

Amazon.com Review

No matter what happens in the future with the tech sector in general or to Cisco Systems in particular, the company that made the router almost a household name will be known forever as a bellwether behemoth in the networking industry--and one who got that way largely through a shrewd acquisition strategy. Inside Cisco, by veteran Silicon Valley entrepreneur Ed Paulson, examines how the company nimbly absorbed 70 firms since 1993 and, at least until the postmillennial tech crash, managed to leverage the people and technology it added into impressive, continual advancement. "In fact," Paulson writes, "the company has been so successful with its acquisitions that the industry created a new term for Cisco's type of research and development approach: acquisition and development." With an eye toward making this agile, adaptive strategy accessible to others, Paulson analyzes the practice and rationale behind it and then assesses how portable its elements are to other companies and industries. Explorations of everything from due diligence to the integration of personnel, products, and production are supplemented by specific examples, comments from people directly involved, and Paulson's own experienced perspective. --Howard Rothman

From Publishers Weekly

Once the gold-plated standard for how to succeed on the Internet, Cisco Systems has since lost some of its luster. But even though the company's stock price has dropped, Paulson (The Technology M&A Guidebook) makes a convincing case for still using Cisco as a model for how other companies can manage their M&A (merger and acquisition) growth. For one, Cisco buys companies not just when it is trying to expand or protect itself against potential competitors, but rather "as an integral part of its system," thus looking ahead for future growth. Indeed, Cisco's acquisitions have been prolific, and the author explains who the company targets for acquisitions and why. Unlike many acquirers, Cisco tries to retain most of the personnel during an acquisition, and Paulson shows how that makes good sense. According to Cisco CEO John Chambers, "If you pay $500,000 to $2 million per person... and you lose 30 to 40 percent of those people in the first two years, you've made a terrible decision." Paulson shows most of Cisco's major acquisitions and the buying price per employee, which is appropriate for a book on M&A's, of course, but he is too meandering to offer specific, helpful information. Those interested in refining their company's M&A strategies won't find too much here to help them; Paulson makes a great case why Cisco is good at what it does, but aphorisms like "[Cisco] listens closely to its customers" are less than effective. Such lines suggest that the book is targeted more at a general business audience, but how many of those readers actually need advice on how to buy companies?

Copyright 2001 Cahners Business Information, Inc.


Product Details

  • Hardcover: 288 pages
  • Publisher: Wiley; 1 edition (September 14, 2001)
  • Language: English
  • ISBN-10: 0471414255
  • ISBN-13: 978-0471414254
  • Product Dimensions: 6.4 x 1.1 x 9.4 inches
  • Shipping Weight: 1.4 pounds (View shipping rates and policies)
  • Average Customer Review: 3.5 out of 5 stars  See all reviews (11 customer reviews)
  • Amazon Best Sellers Rank: #1,265,531 in Books (See Top 100 in Books)

More About the Author

I have a personal mission - to improve business and personal lives. Concepts are useful and powerful but only as they can be applied to improve the quality of life. My most basic talent is the ability to simplify the complicated so that it becomes useful to people (especially my readers) in their everyday life. My advanced technology and business management education (too many degrees according to my family and friends) combined with years of practical experience (yes - gray hair is involved) in a wide variety of fields enable me to speak science, technology, finance, entrepreneurship, management, engineering, sales and marketing "geek" (partial listing) while always trying to answer the question, "Why would anyone care about this?"

As a college professor, I learn from my students about new ways to explain things. As a writer I learn from other authors about ways to improve my craft (watch for fiction some time in the future). As a person, I am insatiably curious - learning every chance I can. And I really cannot control where that curiosity will lead me. Insatiable curiosity tied in with a focus challenge is sort of like that. :-)

It is my honor to serve my readers, clients, students, colleagues and friends in the successful pursuit of their own best lives. I promise to keep reinventing myself and hope that you occasionally invite me into your life along the way.

My latest book (coming in early 2012) is the Sixth Edition of "The Complete Idiot's Guide to Starting Your Own Busness" which in prior editions has sold over 250,000 copies. This edition has been substantially revised to address the questions that readers have told me they need to answer today. Feedback from prior readers who have started their own succcessful businesses let me know if I am on the right track in my mission. I hope to hear from you.


 

Customer Reviews

11 Reviews
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Average Customer Review
3.5 out of 5 stars (11 customer reviews)
 
 
 
 
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4 of 4 people found the following review helpful:
4.0 out of 5 stars Insightful!, September 10, 2002
This review is from: Inside Cisco: The Real Story of Sustained M&A Growth (Hardcover)
There's no reason to beat around the bush: This is not an objective history of Cisco. It is an unabashedly adulatory look at one of the most influential companies of the New Economy. If you're looking for a critical assessment of Cisco's business model and execution, look elsewhere. That does not mean that you should ignore Inside Cisco, however. On the contrary, we from getAbstract strongly recommend this book for its detailed dissection of Cisco's acquisition methodology, from its target identification and selection to integration and employee retention. Anyone in business would do well to read this book, study these processes and make them their own.
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6 of 7 people found the following review helpful:
4.0 out of 5 stars Good application of an already sound methodology, October 4, 2001
By 
This review is from: Inside Cisco: The Real Story of Sustained M&A Growth (Hardcover)
Paulsen does a commendable job in clearly explaining the Cisco methodology which John Chambers apparently adapted from the M&A strategists Clemente and Greenspan. This orientation,coined as market-focused and detailed in "Winning at Mergers & Acquisitions" seems to have been employed rather broadly throughout Cisco. Similar to Clemente/Greenspan's core methodology which analyzes the people, products and processes from strategy through integration, Paulsen explores the integration at Cisco of personnel, products, and production. It's hard to ignore the incredible similarity or get beyond the fact that so much of the guidance has already been introduced to the genre by Clemente and Greenspan in articles, white papers, and books over the last decade. Still for those who have read Winning at Mergers, there remain many interesting anecdotes and discussions in Inside Cisco. What I find most interesting is Cisco's incorporation of M&A into every facet of its being, and its quest for culturally compatible targets. Paulsen stresses that this is a mjor reason for acquisition success and I agree. John Chambers has developed an efficient and successful machine that -through no fault of his own - became unraveled as his industry did. I wonder how a share price in the teens will impact the strategy in the future. Nevertheless, the book is well written and therefore keeps the reader interested.
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5 of 6 people found the following review helpful:
2.0 out of 5 stars I was one, and it wasn't like that, September 4, 2005
By 
Mehetabelle "mehetabelle" (Silicon Valley United States) - See all my reviews
(VINE VOICE)   
This review is from: Inside Cisco: The Real Story of Sustained M&A Growth (Hardcover)
I don't 'get' why so many people think so highly of this book. I was one of the M&A folks at Cisco, doing mostly A. It wasn't so structured, nor so successful, nor so wonderful. We just did the best we can -- each deal is different.

Nice to have the name, the money, market share, etc. Made it much easier to get an acceptable deal. If I were on the other side of the table, life would have been less nice.

The author's uncritical look at the Cisco way makes me suspect that (a) he just didn't know or (b) he was paid off.
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Inside This Book (learn more)
First Sentence:
Within the networking and communications industry, Cisco Systems is the 800-pound gorilla to beat. Read the first page
Key Phrases - Capitalized Phrases (CAPs): (learn more)
Cisco Systems, Silicon Valley, The Final Analysis, Barry Eggers, Summa Four, Bay Networks, Mike Volpi, Monterey Networks, New York, Second Quarter, The Art of the Deal, Thought Leaders, John Morgridge, Mario Mazzola, United States, John Wiley, San Jose, Wang Laboratories, Cisco's Secrets, Charles Giancarlo, Dave Newkirk, John Built, John Daly, Communications Corporation, Dan Scheinman
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Front Cover | Table of Contents | First Pages | Index | Back Cover | Surprise Me!
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