About the Author
Kathy Schroeder was a marketing executive at the Ford Motor Company for seven years. Both have Standord M.B.A.'s.
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Not fun reading, but Intuit has had a lot of success and as a engineering leader they have a unique approach that you might want to consider.Published on March 11, 2013 by davepick
I was quite surprised to run across this book which painted Intuit as a super company. This is one of those fawning hero-worship business books which various cheerleader types -... Read morePublished on July 7, 2012 by Doctor.Generosity
"Inside Intuit: How the Makers of Quicken Beat Microsoft and Revolutionized an Entire Industry" is a digestible overview of an innovative company. Read morePublished on January 25, 2011 by F. Tyler B. Brown
The authors recount the fascinating story of Intuit's rise to become one of the most successful software companies in the world. Read morePublished on August 30, 2010 by Pascal Finette
I have been a Quicken and TurboTax user since both products were first introduced......and I have come close several times to switching to another tax preparation product due to... Read morePublished on October 18, 2009 by Artephius (.
I did enjoy reading this book and didn't know how tumultuous a start the company had. The middle starts to drag and I had to read it in small bites to get through it. Read morePublished on September 5, 2009 by Don V
This is a story about Intuit's history and its fight for survival. Warren Buffett coined a term called a moat to describe a company's competitive advantage over its competitors. Read morePublished on August 12, 2009 by Mariusz Skonieczny