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Inside Intuit: How the Makers of Quicken Beat Microsoft and Revolutionized an Entire Industry Hardcover


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Product Details

  • Hardcover: 304 pages
  • Publisher: Harvard Business Review Press (September 4, 2003)
  • Language: English
  • ISBN-10: 0486659798
  • ISBN-13: 978-1591391364
  • ASIN: 1591391369
  • Product Dimensions: 9.5 x 6.4 x 1.2 inches
  • Shipping Weight: 1.4 pounds
  • Average Customer Review: 4.1 out of 5 stars  See all reviews (16 customer reviews)
  • Amazon Best Sellers Rank: #312,435 in Books (See Top 100 in Books)

Editorial Reviews

Review

"The fast-paced narrative by Suzanne Taylor and Kathy Schroeder provides a candid and entertaining look at Intuit and its founders." -- San Jose Mercury News, 1 February, 2004

About the Author

Suzanne Taylor is a marketing consultant who worked at Intuit for eight years.

More About the Author

Suzanne Taylor helps companies acquire more customers, create great products, and improve customer retention. Her area of expertise is building businesses through customer-driven innovation. Through her work at Intuit and the Clorox Company, Taylor led product teams through the full development lifecycle and managed all elements of the marketing mix, both online and offline. She co-authored 'Inside Intuit: How the Makers of Quicken Beat Microsoft and Revolutionized an Entire Industry.' She received BA and MBA degrees from Stanford and teaches marketing classes there.

www.insideintuit.com
www.suzannetaylor.com
www.savoringsv.blogspot.com

Customer Reviews

4.1 out of 5 stars
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By the way, Inside Intuit is a very apt title.
Donald Mitchell
This book exceeded my already high expectations as a great inside view of the start, sputtering and surge of Intuit.
Tony Johnson, MBA, PMP, PgMP
Leo said that he'd like me to tell Scott about it.
E. Brogdon

Most Helpful Customer Reviews

Format: Hardcover
How many companies have survived direct battles with Microsoft? Not very many. How many lived to win over direct battles with Microsoft? Even fewer. Intuit is in that elite company. That experience alone would make the book worth considering.
The authors have done an outstanding job of building on that potentially fascinating subject matter by successfully capturing the key elements of how Intuit has continued to succeed as a business model innovator through four CEOs. I was especially pleased to see that the book captures the values that led to this innovation, the organizational and process methods used to stimulate and pursue the innovation, and the motivations of the key innovators.
In addition, the book moves down into the organization to capture the thoughts and emotions of many of the Intuit employees as it moved from its P&G style focus on customer needs to a broad-based expansion through acquisitions to a GE-style disciplined approach to achieve performance in key areas.
In fact, this book was so fine that I had to ask myself what was missing before I could spot any flaws. The only area where the book is a little light is in describing the details of how Intuit's software development changed over time, and what the lessons were. Now, don't mistake my point. There's plenty on that subject (especially when Intuit was a start-up), but there could have been more . . . if this book were to become a case history source on software engineering.
But no book can be everything to everyone, and currently there are few books that explain continuing business model innovation through generations of senior management. So Inside Intuit becomes a must read for those who want to master this critical leadership and management task.
Read more ›
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10 of 12 people found the following review helpful By A Customer on September 25, 2003
Format: Hardcover
Entrepenuers will enjoy this book, especially the predominant theme: Intuit won its market niche by paying attention to the customer -- not just what the customer *says*, but what the customer *does*. Even though Intuit was the 47th entry into the personal finance market, it won the market by carefully attending to the customer's needs.
Even Intuit's missteps were instructive. Customers repeatedly proclaimed that if there were retirement planning software out there, they would use it, but when Intuit provided it, it found that customers, as they do with the more legal aspects of estate planning like wills and trusts, avoid confronting the inevitable.
While not written as dramatically as technology thrillers like Kidder's "Soul of a New Machine,"or Po Bronson's works, "Inside Intuit" benefits from the authors' "inside" experience, and they take the reader to both sides of sometimes contentious inside issues, like the Microsoft/Intuit merger that almost occurred in the mid-1990s, or the lack of success of a CEO in the late 1990s.
I positively recommend this book, not only as an entertaining read, but more importantly, as an instructive one. Former Dotcommers would do well to read why enthusiasm and hard work were not the only requirements for success -- knowing what your customer *needs," and satisfying those needs, is vital, too.
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7 of 8 people found the following review helpful By E. Brogdon on April 3, 2004
Format: Hardcover Verified Purchase
When Inside Intuit arrived in the mail, along with four other books I'd ordered, it was the first one I picked up to browse. Seven hours later, I finished the book! Reliving the experiences, placing myself in the events (I worked for Intuit for over fourteen years - by way of ChipSoft), was an overwhelming experience for me.
I remember the first time I met Scott Cook. Leo Redmond, at the time managing the Intuit Supplies Group, and I had just finished lunch in Palo Alto. As we drove back to his office, we talked about Quicken and how it was the second product I bought for my first computer in early 1989 (the first was Sim City). Leo said that he'd like me to tell Scott about it. Scott was excited - "You have five years of Quicken data?" He told me to install the latest Quicken beta as soon as I got home - he wanted to know how it handled large data files (mine was over two megabytes at the time). That was nearly ten years ago.
What an experience! Having been hired by Evy Chipman in late 1988 and working closely with every top-echelon executive on the ChipSoft side (Gaylord, Harris, Gleicher, Lane), I never thought I'd be so intimidated - stammering - as I chatted briefly with Scott in his office.
Reading Inside Intuit brings you into Scott's (and many others) office - you are in the presence of greatness when you read this book.
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3 of 3 people found the following review helpful By Stephen A Katz on November 1, 2003
Format: Hardcover
Inside Intuit is an accurate story of the evolution
of Intuit. From the time that Scott Cook came up
with the vision that Quicken would change the way
people did their finances through today, Inside
Intuit captures the essential details of how Intuit
went from a small Silicon Valley start-up and grew
into a multi-billion dollar company. As a former
Intuit employee for nine years, it was exciting to
relive the experience. Taylor and Schroeder did a
wonderful job putting the pieces together to make
Inside Intuit a great read.
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