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Comment: A well-cared-for item that has seen limited use but remains in great condition. The item is complete, unmarked, and undamaged, but may show some limited signs of wear. Item works perfectly. Pages and dust cover are intact and not marred by notes or highlighting. The spine is undamaged.
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Inside Larry and Sergey's Brain Hardcover – September 17, 2009

3.7 out of 5 stars 6 customer reviews

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Editorial Reviews

From Publishers Weekly

Starred Review. Author and technology journalist Brandt provides an in-depth look at famously brainy Google founders Larry Page and Sergey Brin, whose radically positive "do no evil" corporate philosophy has achieved astounding success. Though competitors and copyright lawyers may not trust them, one insider goes so far as to say, "never once... have they failed to make the correct moral decision." Brandt follows the genesis of Google during the duo's Stanford years through their impressive entrepreneurial trajectory to current operations. Hiring and managing policies are trusting and aspirant; they look for employees with "a slight disdain for the impossible," and give their engineers and scientists a day a week to work on their own ideas. One chapter focuses on a joint project between Google Book Search and Oxford University to digitize a collection of more than one million 19th century books, concluding that "there is logic behind most of the company's... diversification. Put at the top of the list 'Because they can.'" In this must-read for anyone who deals seriously with cyberspace, Brandt has a remarkable profile in present-day innovation and potential.

Review

"Author and technology journalist Brandt provides an in-depth look at famously brainy Google founders Larry Page and Sergey Brin, whose radically positive "do no evil" corporate philosophy has achieved astounding success. Though competitors and copyright lawyers may not trust them, one insder goes so far as to say, "never once...[have] they failed to make the correct moral decision." Brandt follows the genesis of Google during the duo's Stanford years through their impressive entrepreneurial trajectory to current operations. Hiring and managing policies are trusting and aspirant; they look for employees with a "slight disdain for the impossible", and give their engineers and scientists a day a week to work on their own ideas. One chapter focuses on a joint project between Googel Book Search and Oxford University to digitize a collection of more than one million 19th century books, concluding that "there is logic behind most of the company's...diversification. Put at the top of the list 'Because they can.'" In this must-read for anyone who deals seriously with cyberspace, Brandt has a remarkable profile in present-day innovation and potential."
-Publishers Weekly
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Product Details

  • Hardcover: 256 pages
  • Publisher: Portfolio; First Printing edition (September 17, 2009)
  • Language: English
  • ISBN-10: 159184276X
  • ISBN-13: 978-1591842767
  • Product Dimensions: 7.2 x 5.4 x 0.9 inches
  • Shipping Weight: 9.6 ounces (View shipping rates and policies)
  • Average Customer Review: 3.7 out of 5 stars  See all reviews (6 customer reviews)
  • Amazon Best Sellers Rank: #2,197,759 in Books (See Top 100 in Books)

Customer Reviews

Top Customer Reviews

By Robert Morris HALL OF FAMETOP 500 REVIEWERVINE VOICE on October 30, 2009
Format: Hardcover
This is one of the volumes in the "Inside [Someone's] Brain" series published by Portfolio, a division of the Penguin Group. Although each volume has a different author, the primary objective of all of them seems to be the same: To explain the multiple of mindsets that prominent business thinkers such Peter Drucker, Steve Jobs, Rupert Murdoch, Barack Obama, and in this instance, Larry Page and Sergey Brin possess. The reader is also provided with substantial biographical information as well as selections from their published works (if any) and correspondence as well as comments by those who know them best. If and when possible, there are also interviews during which important insights are frequently revealed.

The title of my review refers to observations that Richard Brandt shares on Pages 175 and 176 when discussing Google's supernetwork and its significance (and potential vulnerability) as a competitive advantage. "Anyone who uses an application from Google is tapping into this incredible store of computing power. This is the main reason Google's competitors have such a hard time matching the company's capabilities. And it allows Google to enter any business that Larry, Sergey, or their ambitious team of computer scientists find interesting...Google is changing the rules of business, from news delivery to PC computing to books to watching video...And business that deals in the collection and dissemination of information is in danger of having its infrastructure collapse its feet like Wile E. Coyote standing on an overhanging cliff. Larry and Sergey move like roadrunners, charging ahead with their visionary plans, saying nothing about where they're headed, or why. There's a good reason for that. They often don't know where they're going until they get there.
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Format: Hardcover
This book was fascinating in that it is an unauthorized documentary of the thought processes of the Google founders and their adult supervision, CEO Schmidt. The author does a comprehensive job of analyzing each decision made by "the Google Guys" and how it fits into the overall strategy of the company. These guys come off as being brilliant because they more often than not get it right. It takes other companies weeks, months or maybe never to realize that what Larry and Sergey are doing is the right way to monetize something if it's possible. From their early rejection of paid search placement that was not rejected by the clueless at AOL (AOL actually tried it thus lowering revenues) to their clear vision that Google is a search company (something that Yahoo lost along the way), the guys consistently get it right. It's not that they were correct on every single product, but they are smart and figure this stuff out very early on. This book is a homage to the brilliance of the Google founders. The Google guys correctly have high regard for engineering and engineers and much lower "tolerance" for most other professionals. Google puts money into engineering and shuns advertising which is why their company leads the pack. While not an advice book, any company can lead in their field if they only applied some of the principles and thought processes of the Google Guys.
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Format: Hardcover
I like this book because it humanizes the heroes of this drama without getting too deep in the drama. The books gives a lot of detail about how Larry and Sergey created their pet project and how it came to rule our lives, it doesn't gloss over complaints, but doesn't delve too deeply in the soap opera elements of unhappy former employees, etc.

This book talks a lot about the business strategy and the future of the Internet, search and the potential impact on our lives, noting that experts say search is less than 5% solved. It adds that the linked connection to create a better search engineer that Larry and Sergey designed wasn't unique and they would have created some kind of business regardless.

The book goes through a lot of they key players and key events not only in the lives of the Google twins, but also in the evolution of what is becoming a key element in the lives of most humans on the planet -- the evolving Internet.

I like the detail and next to What Would Google Do, this is my favorite Google book. Good stuff.
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