"This book is an insight into the evolution of the cablevision phenomena--MTV, VH-1, and their competitors. Denisoff presents his study from the perspectives of media economics, boardroom politics, and the recording industry's dilemma: how to promote recorded products with video clips. This text focuses upon the processes involved in the development and growth of the product, MTV to date (and the medium, cablevision)."--Choice
Instde MTV by a leading authority on the American music business, examines the world of cablecasting, the evolution of WASEC, MTV, VH1, and some of their competitors. The strategies, personalities, and the contents that placed MTV on the road to a dominant position are described. The many controversies surrounding the channel are thoroughly detailed, and misinformation on the subject is corrected.
