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Herb Sorensen is a preeminent authority on observing and measuring shopping behavior and attitudes within the four walls of the store. He has worked with Fortune 100 retailers and consumer packaged-goods manufacturers for more than 35 years, studying shopper behavior, motivations, and perceptions at the point of purchase. Sorensen’s patented shopper-tracking technology PathTracker® is helping to revolutionize retail marketing strategies from a traditional “product-centric” perspective to a new “shopper-centric” focus. As Baseline magazine commented, “Herb Sorensen and Paco Underhill are the yin and yang of observational research.”
Herb has conducted studies in North America, Europe, Asia, Australia, and South America. His research has been published in AMA’s Marketing Research, The Journal of Advertising Research, FMI Advantage Magazine, Progressive Grocer, and Chain Drug Review, and he has been utilized as an expert source for The Wall Street Journal, Supermarket News, and BusinessWeek. Additionally, he is currently a panelist of Retail Wire’s “Brain Trust.”
Herb was named one of the top 50 innovators of 2004 by Fast Company Magazine, and shared the American Marketing Association’s 2007 EXPLOR Award for technological applications that advance research, with Peter Fader and his group at the Wharton School of Business of the University of Pennsylvania. Herb has a Ph.D. in Biochemistry.
This book gives you the insight into the mind of a retail customer. It helps the seller to learn help to manipulate all their customers into buying their products within their... Read morePublished 3 months ago by Paul Scates
Correct and teorical content. Deep and proved knowledge of the author take the reader to a teorical journey of this science. Read morePublished 12 months ago by Leonardo Ferrari
Offers an interesting perspective for designers and architects alike. Delves into the psychology a little more than designers would probably think/need.Published 14 months ago by alejo31
With up to 80% of final purchasing decisions being made in-store, this is a good read for any marketer or retailer seeking to understand buyer behavior. Read morePublished 15 months ago by Michael Ruckman
Shopper marketing is a growing field, but many still rely on theories about behavior that aren't necessarily true. Read morePublished 16 months ago by Brian Miller
buying online is so fast. the product is as descriped. i gonna buy frm this seller again if i need reference books.Published 18 months ago by patamaporn netinant
I'm in the grocery business, and this book has lots of great insights.
It's an easy read too! Highly recommend for anyone in retail sales.
The first half of this book has Dr Sorensen explain his vision of the supermarket, based on 30 years of in-store research. Read morePublished on June 18, 2012 by Bill Page - Ehrenberg-Bass Institute
This was a great book, even for someone who knows a bit about the subject. I recommend it to all.Published on June 10, 2012 by AMS