Inside the Minds: The Green Company is an authoritative, insider's perspective on the strategic thinking behind leading and evolving an environmentally-conscious company. The first of its kind, this title features groundbreaking CEOs on the environmental benefits and economic rewards of operating an eco-friendly corporation. From the necessity of contamination clean-up, to the use of wind-driven power generation, hitting on the essentiality of taking pro-active and protective measures and suggesting ways in which to impact and influence corporate mindset, these authorities offer practical and adaptable strategies for any organization to achieve true environmental awareness. With a comprehensive overview of the current shape and future state of the environment and an honest look at the role of Corporate America in preserving and protecting our greatest resource, authors identify the finer points around such critical issues at present, and what will hold true into the future. The different niches represented and the breadth of perspectives presented enable readers to get inside some of the great innovative minds of today, as experts offer up their thoughts around how to live, operate, and function – successfully and profitably – in an eco-friendly manner.
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Editorial Reviews
From the Publisher
This book is written by:
Yves Couette, President & CEO, Ben & Jerry’s - Ben and Jerry’s: Making a Big Difference in Small Ways
Steve Zwolinski, CEO, Wind Energy Segment, GE Wind Energy – Wind: An Important, Practical Energy Source for the World
Michael O’Reilly, President & CEO, Trade-Winds Environmental Restoration, Inc. – Working to Prevent Environmental Injury
Steve Demos, Founder & President, White Wave, Inc. – Changing the Environment Step by Step
Frank Alix, Chairman & CEO, Powerspan Corp. – Better Business Practices for a Better Environment
Quentin T. Kelly, Founder, Chairman & CEO, WorldWater Corporation – The Environmental Nexus: Where Water and Solar Power Meet
Robert C. Brehm, CEO, President & Chairman of the Board, U.S. Microbics, Inc. – The Environmental Revolution
Darren Hammell, President & CEO, Princeton Power Systems, Inc. – Green Power Advantage
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4 of 4 people found the following review helpful:
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Gaining new priorities & perspectives,
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This review is from: Inside the Minds: The Green Company - CEOs from GE Energy, Ben & Jerry's, White Wave, Inc. & More on the Environmental Benefits and Economic Rewards of Running an Ecologically-Minded Company (Paperback)
The CEOs that have given their perspective on running eco-friendly corporations have done a great job at opening the minds of their readers to new methods of preserving the environment. I particularly enjoyed the excerpt from the Princeton Power corporation and will certainly recommend this book to all of my friends.
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Inside This Book
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First Sentence:
The way I look at the environmental industry is pretty simple. Read the first page Key Phrases - Statistically Improbable Phrases (SIPs): (learn more)
wind turbine project, environmentally friendly company, environmental industry, green tags, wind farms, wind turbines Key Phrases - Capitalized Phrases (CAPs): (learn more)
United States, New Jersey, White Wave, Princeton Power, South Carolina, American Wind Energy Association, Coast Guard, Dean Foods, Energy Analysis Caption, Environmental Protection Agency, Mother Nature, Native Energy New!
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Front Cover | Table of Contents | First Pages | Back Cover | Surprise Me!
The way I look at the environmental industry is pretty simple. Read the first page Key Phrases - Statistically Improbable Phrases (SIPs): (learn more)
wind turbine project, environmentally friendly company, environmental industry, green tags, wind farms, wind turbines Key Phrases - Capitalized Phrases (CAPs): (learn more)
United States, New Jersey, White Wave, Princeton Power, South Carolina, American Wind Energy Association, Coast Guard, Dean Foods, Energy Analysis Caption, Environmental Protection Agency, Mother Nature, Native Energy New!
Books on Related Topics | Concordance | Text Stats Browse Sample Pages:
Front Cover | Table of Contents | First Pages | Back Cover | Surprise Me!
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