Inside the Minds: Buying a Franchise--Industry Insiders from AAMCO Transmissions, Auntie Annes Inc., & More on Identifying Opportunities and Chartering Successful Businesses [Paperback]

Aspatore Books Staff (Author)

Book Description

ISBN-10: 1587624125 | ISBN-13: 978-1587624124 | Publication Date: April 2004

Inside the Minds: Buying a Franchise (italicize first 6 words) is an authoritative, insider's perspective on the ins and outs of purchasing and operating a franchise and the future of the business on a global scale. Featuring Presidents and CEOs, all representing some of the nation's leading franchisors, this book provides a broad, yet comprehensive overview of the current shape and future state of franchising. Discussing current pivotal trends and changes, raising critical points around the sheer necessity of a sound location and appropriate positioning, as well as the intricacies of delivering optimal customer service, and the importance of striking the balance between maintaining brand standards and operating a location as its own entity, authors articulate the finer points around this business in a thoroughly satisfying read – from beginning to end. Franchisors across all markets offer up their thoughts on the key processes involved in finding and retaining the right employees and the indispensable characteristics and capabilities of the successful franchisee, while touching upon the finer points around this business now, and what will hold true into the future. The different niches represented and the breadth of perspectives presented enable readers to get inside some of the great minds of today, as experts offer a candid and unprecedented glimpse into an endlessly demanding and fully gratifying business.

Editorial Reviews

From the Publisher

This book is written by:

Keith A. Morgan, CEO AAMCO Transmissions Inc. SELECTING A STABLE FRANCHISE

WITH A STRONG REPUTATION

Anne Beiler, Founder & CEO Samuel R. Beiler EVP & COO & Grant S. Markley CFO, Vice President of Finance, Treasurer & Secretary, Auntie Anne’s, Inc. DETERMINING WHETHER FRANCHISING SUITS YOUR NEEDS AND INTERESTS

Judi Sheppard Missett, Founder & CEO Jazzercise, Inc. SHAPE YOUR PASSION INTO A BUSINESS PLAN

Don Hay, CEO Maid Brigade, Inc. ASSESS YOUR PERSONAL COMPATIBILITY WITH FRANCHISE OPPORTUNITIES

Ted Elliott, President & COO Coverall Cleaning Concepts FRANCHISING AS A ROAD MAP: HOW TO FOLLOW THE DIRECTIONS

Raymond L. Barton Chairman & CEO & Charles Simpson, SVP of Development Great Clips, Inc. THE STEP BY STEP PROCESS OF BUYING AND OPERATING A FRANCHISE

Ray Titus, President Sign*A*Rama and EmbroidMe THE "MIRROR AND MICROSCOPE" SYSTEM:

EVALUATE YOURSELF AND THE FRANCHISE

Margaret McEntire, CEO,Candy Bouquet International Inc MANAGING A SYSTEM PROVEN IN THE PAST FOR SUCCESS IN THE FUTURE

Jacques Lapointe, Founder & CEO JAN-PRO Franchising International, Inc. USING THE FRAMEWORK OF THE COMPANY TO ACHIEVE INDIVIDUAL GOALS

Doug Ducey President and CEO, Sheldon Harris, COO David Andow EVP & Joe Kendra Executive Vice President , Cold Stone Creamery, Inc. BE ACTIVE IN CHOOSING THE RIGHT

PRODUCT, PEOPLE AND CONCEPT

Product Details

• Paperback: 315 pages
• Publisher: Aspatore Books (April 2004)
• Language: English
• ISBN-10: 1587624125
• ISBN-13: 978-1587624124
• Product Dimensions: 8.4 x 5.5 x 0.9 inches
• Shipping Weight: 14.4 ounces (View shipping rates and policies)
• Amazon Best Sellers Rank: #4,060,823 in Books (See Top 100 in Books)
  • #85 in Books > Business & Investing > Small Business & Entrepreneurship > Franchises