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Inside The Minds: Internet Marketing
 
 
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Inside The Minds: Internet Marketing [Paperback]

eBrandedBooks.com (Author)
3.7 out of 5 stars  See all reviews (6 customer reviews)


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Product Details

  • Paperback: 232 pages
  • Publisher: eBrandedBooks.com (2000)
  • Language: English
  • ISBN-10: 1587620022
  • ISBN-13: 978-1587620027
  • Product Dimensions: 7.9 x 4.9 x 0.6 inches
  • Shipping Weight: 8.8 ounces
  • Average Customer Review: 3.7 out of 5 stars  See all reviews (6 customer reviews)
  • Amazon Best Sellers Rank: #5,305,649 in Books (See Top 100 in Books)

 

Customer Reviews

6 Reviews
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Average Customer Review
3.7 out of 5 stars (6 customer reviews)
 
 
 
 
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3 of 4 people found the following review helpful:
1.0 out of 5 stars Do Not Waste your Money, December 14, 2000
By A Customer
This review is from: Inside The Minds: Internet Marketing (Paperback)
This book is only the interviews of Internet Marketer. There is no theorical concepts and no practicale ideas in this book. If you want to get some knowledge about Internet Marketing from this book, you will be very disappointed. Save your money buy other books.
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5 of 8 people found the following review helpful:
5.0 out of 5 stars All Star Cast - Must Read, December 5, 2000
By A Customer
This review is from: Inside The Minds: Internet Marketing (Paperback)
I have read over 50 books on marketing in the last three years and have FINALLY found a book that speaks the truth. I am so tired of reading books written by "third party" individuals that aren't in the thick of things (like consultants, professors, etc.). This book really captures the essence of Internet marketing, mostly because the individuals sharing their knowledge are actually true VPs of marketing. I highly recommend this book to any marketing, advertising, or pr business professional. Make sure to also check out Inside the Minds: Internet BizDev - it covers a lot of similar topics and is a great follow up to this book.
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6 of 11 people found the following review helpful:
5.0 out of 5 stars Awesome....., December 18, 2000
This review is from: Inside The Minds: Internet Marketing (Paperback)
Great book....I am so tired of reading books based on "useless theory." This book had real advice from real executives, not glossed over theory which is in so many marketing books. I highly recommend this book to anybody in the marketing/advertising/pr world.
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Inside This Book (learn more)
First Sentence:
Margaret Meurer Brossy joined 24/7 Media from the League of American Theatres and Producers, the national not-for-profit trade organization that governs Broadway theater. Read the first page
Key Phrases - Statistically Improbable Phrases (SIPs): (learn more)
narrowcast network, successful marketing campaign, things along those lines, email marketing, unprecedented look, marketing weapons, brand online, guerrilla marketing, marketing standpoint, mortar companies, traditional marketing, mortar company
Key Phrases - Capitalized Phrases (CAPs): (learn more)
New York, Super Bowl, Bud Light, Coca Cola, Ziff Davis, Alta Vista, Hewlett Packard, Kleiner Perkins, United States
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