Customer Reviews

Inside The Minds: Internet Marketing

5 star:		(4)
4 star:		(0)
3 star:		(0)
2 star:		(0)
1 star:		(2)

 

 

This book is only the interviews of Internet Marketer. There is no theorical concepts and no practicale ideas in this book. If you want to get some knowledge about Internet Marketing from this book, you will be very disappointed. Save your money buy other books.

I have read over 50 books on marketing in the last three years and have FINALLY found a book that speaks the truth. I am so tired of reading books written by "third party" individuals that aren't in the thick of things (like consultants, professors, etc.). This book really captures the essence of Internet marketing, mostly because the individuals sharing their knowledge are actually true VPs of marketing. I highly recommend this book to any marketing, advertising, or pr business professional. Make sure to also check out Inside the Minds: Internet BizDev - it covers a lot of similar topics and is a great follow up to this book.

Great book....I am so tired of reading books based on "useless theory." This book had real advice from real executives, not glossed over theory which is in so many marketing books. I highly recommend this book to anybody in the marketing/advertising/pr world.

The is the first book I have read with REAL marketing insightsinstead of some fluff written by a consultant. I highly recommend this book...

I am an Internet executive who has read most books on Internet marketing. I can honestly say this was the best book on Internet marketing I have read to date. The interview format solicits true insider advice, and is extremely useful and practical. I was especially impressed by John Herr's chapter (VP of Buy.com). Great book!

When I buy a book from online, I trust one star more than five stars. Because that realy save my money.