Inside Network Marketing: An Expert's View into the Hidden Truths and Exploited Myths of America's Most Misunderstood Industry [Paperback]

Leonard W. Clements (Author)

Book Description

Publication Date: September 25, 1996

Over 6.3 million people are invloved in network marketing. Is it really a goldmine, or is it just one big scam? Author Leonard Clements shows readers that it is both an industry with immnense potential and one that is extremely vulnerable to exploitation and abuse.
"What you will find in this book is the truth," says Clements. "You will find that the veil draped between you and network marketing hides both the good and the bad." Based on Clements' business columns and articles published in his newsletter, MarketWave, this is an evenhanded view of the world of network marketing. Filled with expert insights and views, Clements answers questions such as:
Multi-Level marketing: The Industry of the 90's
Government Scrutiny of Network Marketing: Is it Protectionism, Prejudice, or a Stepping Stone to Re-Election
MLM Failures: " Who's Really Responsible?

Clements advice will show readers how to find a solid, reputable network marketing company that really delivers and avoid scams and illegal pyramid schemes that sometimes prey on multi-level marketers.For those already involved in network marketing, this book contains the information to make them savvy, educated, professionals who are aware of the state of the industry today and where it's heading tomorrow.
About the Author
Leonard W. Clements is the founder of MarketWave, the definative clearinghouse of objective information about network marketing. Clements provides counseling to MLM companies and conducts seminars throughout the United States, Canada, and Mexico.

Editorial Reviews

Review

An MLM Insider Reveals the Truths and Myths of the Industry --This text refers to an out of print or unavailable edition of this title.

About the Author

Leonard W. Clements is the editor and publisher of the Market Wave Alert Letter, the definitive watchdog publication for the network marketing industry. He lives in Henderson, Nevada.

Product Details

• Paperback: 192 pages
• Publisher: Prima Lifestyles (September 25, 1996)
• Language: English
• ISBN-10: 0761506721
• ISBN-13: 978-0761506720
• Product Dimensions: 8.4 x 5.4 x 0.5 inches
• Shipping Weight: 8 ounces
• Average Customer Review: 4.7 out of 5 stars  See all reviews (7 customer reviews)
• Amazon Best Sellers Rank: #2,990,230 in Books (See Top 100 in Books)

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Customer Reviews

Most Helpful Customer Reviews

10 of 12 people found the following review helpful:

3.0 out of 5 stars Worth A Look..., September 8, 2002

By 

William Hefner "William Van Hefner" (EUREKA, CA USA) - See all my reviews
(REAL NAME)   

Amazon Verified Purchase

This review is from: Inside Network Marketing (Paperback)

I had a difficult time reading this book. About 50% of the book made complete sense, while the other 50% seemed to be little more than the author making excuses for the MLM industry as a whole.

The author is certainly not unbiased. He is 100% pro-MLM, but at least he makes no attempt to hide that from the reader. As far as Clemments is concerned, not only should regulation be loosened on the MLM industry, but illegal pyramid schemes should be legalized as well. I kid you not!

Despite the fact that the author has some sometimes left-field opinions, the book actually has some really good information in it. Inside Network Marketing was not really written as an original piece of work, but is a collection of articles and essays that Clements wrote for various MLM publications. Despite that fact, it does its job of informing the reader of many facets of the MLM industry.

If you are just starting out in MLM, have been involved for awhile, or are just considering trying it out, this is a nice book to have. The author lays out some of the most common mistakes that marketers and MLM organizations make, and gives plenty of examples of MLMs that have succeeded and failed. This is not a book of mindless motivation, but of background and research on the MLM industry.

About the biggest problems I have with the book are the author's unconventional personal wisdom and numerous typographical and spelling errors. Couple that with the fact that it isn't really written as a book, but as a loose collection of articles, and you end up getting a volume that is almost painful to read in one sitting. It is best read in small pieces, rather than as its disjointed whole.

Still, the raw information contained within makes it well worth reading, and its low price makes it well worth buying. A good addition to your bookshelf, if you want to learn more about multilevel marketing.

7 of 9 people found the following review helpful:

5.0 out of 5 stars Inside Network Marketing, April 16, 2000

By 

Jason B. (Sparks, Nevada United States) - See all my reviews

This review is from: Inside Network Marketing: An Expert's View into the Hidden Truths and Exploited Myths of America's Most Misunderstood Industry (Paperback)

This book is one of the best you can read on the industry. It cuts through all of the bull and the hype, to the real truth of MLM. It pulls no punches as to what are all of the positives and negatives about the industry, and specific company/distributor hype. Yet, it this book isn't one of those anti-MLM type books that are out there, just the logical truth. If you want to conduct your business in an ethical manner, this is the most important book that you can read.

1 of 1 people found the following review helpful:

5.0 out of 5 stars A very balanced review of the MLM industry, June 24, 2009

By 

NK411 (San Diego/Irvine, CA) - See all my reviews

This review is from: Inside Network Marketing (Paperback)

While taking a course on marketing at business school, I was struck by the curiosity to learn about the workings of "network marketing / MLM", partly because this form of distribution (yes, it is actually a massive distributor framework) involves concepts of game theory, organizational behavior, and plain-old marketing.

Unlike the many pro- or con- biased books on this subject, I found this book on network marketing a very balanced view of the industry and its operation. The writing style and structure is a little unorthodox, but the material stands upto logic and commonsense and is a must-read for anyone interested in learning about this industry.