Inside Story: Official Real Estate Manual [Textbook Binding]

Barbara Nash-Price (Author)

Book Description

Publication Date: June 3, 1997 | ISBN-10: 0132811642 | ISBN-13: 978-0132811644 | Edition: 3

Drawing on over 25 years of the author's real estate experience, this motivational text covers everything a real estate agent needs to succeed in the business. Keying in on the importance of achieving balance in one's personal and business life and being savvy to time management, it exposes students to the concepts, tools and techniques necessary for entry level positions and beyond.

--This text refers to an out of print or unavailable edition of this title.

Editorial Reviews

From the Back Cover

Key Benefit:Weaving positive examples of success and helpful hints throughout, this motivational guide covers everything a real estate agent needs to succeed in the business, helping to shorten trial-and-error experiences and make the most out of appointments with future business contacts. Stressing the importance of achieving balance in one's personal and business life and being savvy to time management, it is a one-of-a-kind "self-help" guide that focuses on the concepts, tools and techniques needed for success, while walking readers through the entire gamut of real estate—how to get that appointment, get clients and keep them, run a daily schedule efficiently and effectively, attract the right clients with the right ad, hold effective open houses, self-marketing, and much more.Key Topics: Shows how to get set up in the real estate profession and how to work effectively in both an office situation and as an independent contractor. Discusses how to work with buyers, tracking buyers, and closing on buyers. Offers a first-ever Real Estate Thesaurus with instant ad copy, plus hundred of additional close-sell phrases perfected and utilized by top agents. Presents a unique Open House Dialogue, a fool-proof competitive market analysis for the 90s, a Masterpiece Marketing Plan, and action plans guaranteed to work. Includes many examples throughout to illustrate troubleshooting techniques, and integrates chapter problems and reviews of real estate questions to support the strong "hands-on" orientation. Adds visual appeal and increases understanding with highlighted features and colorful illustrations.Market: For real estate professionals.

About the Author

Mark Nash received five star reviews from Midwest Book Review, National Association of REALTORS®, as well as national media focus on Bloomberg TV for his first publication of The Original New Agent’s Guide to Starting & Succeeding in Real Estate. In addition to founding the Training Institute, L.L.C. of Illinois, which provides state approved pre-license real estate education, technology and sales training in Illinois, Mark offers brokerage services through his affiliation with Coldwell Banker and by targeting the real estate consumers through MarkNashRealtor.com, a 2001 Golden Web Award winner for site content and navigation. Prior to Mark’s affiliation with Coldwell Banker, through Prudential Preferred Properties, he helped create their "Prestige Homes" marketing program for niche upper bracket properties. A Presidents Club member since 1999, he is also a member of Presidents Circle, comprised of the top five percent of sales associates with Prudential Real Estate nationally. In his first five years in real estate he went from novice to annual top tier producer in residential real estate sales. Mark’s interest in real estate began in the 1980s as a successful non-licensed investor in new construction and income properties. He studied in Athens, Greece as part of a University of Wisconsin program in the mid-1970s. His appreciation of architecture, cultural and ethnic diversity was established during his studies in Europe. --This text refers to an out of print or unavailable edition of this title.

Product Details

• Textbook Binding: 266 pages
• Publisher: Prentice Hall; 3 edition (June 3, 1997)
• Language: English
• ISBN-10: 0132811642
• ISBN-13: 978-0132811644
• Product Dimensions: 11 x 8.5 x 1 inches
• Shipping Weight: 1.6 pounds
• Average Customer Review: 4.2 out of 5 stars  See all reviews (4 customer reviews)
• Amazon Best Sellers Rank: #3,619,339 in Books (See Top 100 in Books)

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Customer Reviews

Most Helpful Customer Reviews

8 of 9 people found the following review helpful:

5.0 out of 5 stars REAL TIPS!, April 22, 2000

By 

Ivette (Puerto Rico) - See all my reviews

This review is from: Inside Story: Official Real Estate Manual (Textbook Binding)

Wonderful book for starters like myself at the real estate profession. True guidness. I read the book in two days, and inmediately I started to use the tips Barbara gives to make an appointment with a FSBO, and it worked every word she said. I encourage to buy this book, is an investment you will never regret!

4 of 5 people found the following review helpful:

2.0 out of 5 stars Some good info, but really elementary!, February 23, 2001

By 

Jennifer (NJ) - See all my reviews

This review is from: Inside Story: Official Real Estate Manual (Textbook Binding)

Even if you are just starting out at real estate, as I am, you could get away with not reading this book. Barbara Nash-Price does a very basic job explaining some techniques and ideas for selling real estate, finding buyers, and getting listings. She spends FAR too much time, however, using long, useless lists that include: what to give your 'personal assistant' to do (that's almost two pages - and WHO can afford a personal assistant??), how to organize your daily planner (this takes up nearly a chapter), and even a list of sample "ads", which is nice, but do we really need pages and pages and pages and pages of that?

The book is written probably at a 6th grade reading level, and is punctuated with lots of double spaced text, lots of quotation marks (which she uses LIBERALLY), lots of CAPITAL LETTERS, and plenty of red text. You can read this book in one day if you sit still for a couple of hours. This book also includes an utterly useless guide to purchasing a computer. It is evident that Ms. Nash-Price has no computer knowledge (to be fair, she does state this in the book) since she boldly tells us that a 286 with a 20-40 MG hard drive should be sufficient. If you can find a 286 for SALE these days, I would be shocked. Despite the age of this text, I would think that anyone using a computer on a daily basis would be able to suggest something more sensible. She also gives completely useless names of vendors and software programs to use. Again, she is too specific. Instead of suggesting purchasing a high power word processor, she boldly suggests Microsoft Word 5.5. Is that even for SALE now? Because of this, her text dates dramatically. Perhaps she is writing to an older, less computer literate crowd, but there's no excuse for these kind of mistakes! If Ms. Nash-Price had the lack of knowledge she claims in her book, maybe she should have skipped that chapter alltogether, or at best, passed it along to someone who could write meaningfully on the subject.

This book, although it was written in 96-97, mentions NOTHING about the internet and its valuable uses. The book does go into some detail about self promotion, but it doesn't really go far enough, leaving the reader asking more questions.

Finally, it is evident that the author believes full well in HER techniques, and HER TECHNIQUES ONLY.....if you don't use RED TABS for listings and WHITE TABS for buyers, you can't "WORK EFFECTIVELY"! If you don't like color-coding your life, forget it! These are nice suggestions, but it would be nice if she suggested things that are adaptable to different work styles.

This is not a total waste of reading, but be prepared for VERY trite text and only basic ideas. Still, some are worthwhile and a few, even interesting. Try to get the book used, like I did, however....I wouldn't pay the price for new.

5.0 out of 5 stars Elementary, My Dear -- BUT SOME GREAT INFO, November 4, 2004

By 

Ambria Lee (Central Florida) - See all my reviews

Amazon Verified Purchase

This review is from: Inside Story: Official Real Estate Manual (Textbook Binding)

I thought this book was on the "kindergarden" side but aside from that, there was good information through-out the book. Some of the list that Nash suggests goes on for miles - read through them and pick out the ones that will benefit you. I think this book is great for the layperson or the beginner who has no direction or training. Not all brokers have time to train a newbie, so this book will surely be a great help.

Barbara Nash puts the information out there so it is up to the sales associate to gather that info and use it to make their career efforts easier.

If you want to look into this book before buying it, check it out at your local library and then decide for yourself. That is what I did and when I read through it, I bought it for my own benefit in the future.

Great stuff!