Inside Stuff: Mass Media Pros Reveal The Secrets Of Using Radio, TV & Newspapers For Public Relations, Free Advertising, Internet Marketing, Website Promotion, and Small Business Publicity [Audiobook] [Audio CD]

George McKenzie (Author)

Book Description

Publication Date: June 2003

Four Hour Audio Cassette Program. Five journalists with more than 130 years of combined experience describe how to generate free publicity that will result in huge traffic increases, give you celebrity status with customers & prospects, dramatically shorten your sales cycle and leave envious competitors wondering how you do it as you get all the new customers -- and probably some of their old ones

Editorial Reviews

About the Author

George McKenzie has been a radio and TV reporter for more than 30 years. His work has appeared on ABC, NBC, CBS, CNN and ESPN. He is a three-time-winner of the "Best Sportscast In Texas Award" from the Texas Association of Broadcasters.

Product Details

• Audio CD
• Publisher: 101PublicRelations.com (June 2003)
• Language: English
• ISBN-10: 0972978216
• ISBN-13: 978-0972978217
• Product Dimensions: 6.3 x 5.5 x 1.7 inches
• Shipping Weight: 1 pounds
• Average Customer Review: 5.0 out of 5 stars  See all reviews (7 customer reviews)
• Amazon Best Sellers Rank: #3,564,016 in Books (See Top 100 in Books)

Customer Reviews

Most Helpful Customer Reviews

1 of 1 people found the following review helpful:

5.0 out of 5 stars More traffic, more sales, more profits in less time, 0 cost, August 12, 2003

By 

Frank Garon (Breinigsville, PA United States) - See all my reviews
(VINE VOICE)    (REAL NAME)   

This review is from: Inside Stuff: Mass Media Pros Reveal The Secrets Of Using Radio, TV & Newspapers For Public Relations, Free Advertising, Internet Marketing, Website Promotion, and Small Business Publicity (Audio CD)

That's George McKenzie's promise, and with this series of cassettes, he shows anyone how to use the mass media to do it.

This is the only "free publicity" program I know of that takes you inside the nation's newsrooms -- and inside the heads of the people who actually decide what gets on the air and in print.

You get a perspective of how people in the media think, and you learn the most effective ways to present your story in a way that will appeal to them -- ways that will result in thousands of dollars worth of free advertising.

His interviews are conversational and easy to listen to, but packed with dozens of tips that anyone can use. This series is definitely worth five stars if you ask me. Anything George does is going to help you, and this one is no exception!

1 of 1 people found the following review helpful:

5.0 out of 5 stars A Very Unique Publicity Seminar - I Give It Five Stars!, August 11, 2003

By 

David Frey "hdavidfrey" (Friendswood, Texas United States) - See all my reviews
(REAL NAME)   

This review is from: Inside Stuff: Mass Media Pros Reveal The Secrets Of Using Radio, TV & Newspapers For Public Relations, Free Advertising, Internet Marketing, Website Promotion, and Small Business Publicity (Audio CD)

George has covered all the bases in this awesome four hour audio seminar. His guests are all experts from different media such as radio, television, newspaper, public speaking and the Internet.

Each interview was just fascinating. Each person revealed the inside workings of their respective media. Normally, when you read a publicity book its all about how to get in the newspapers. But this seminar series went into depth about all the major media.

I got the most out of the section about news releases. For example, the tip on about how to find a local angle has helped me in writing my first news release.

I specifically used the "piggybacking" technique, which allowed me to write a dynamic and interesting release WITHOUT having to come up with any "news" of my own. That was genius! (By the way, now I watch the local news and read the local paper with a totally different mindset)

I had been spending a lot of money (thousands of dollars) using all kinds of different paid media and in 30 minutes I got the same results for FREE using the press release strategy that was revealed in the audio seminar series.

I give this product an enthusiastic five stars. You will too!

David Frey, Author,
Make Straight A's in School

1 of 1 people found the following review helpful:

5.0 out of 5 stars Dr. Brad's Complete Review, August 8, 2003

By 

W B Krueger DC (Cedar Rapids, IA United States) - See all my reviews

This review is from: Inside Stuff: Mass Media Pros Reveal The Secrets Of Using Radio, TV & Newspapers For Public Relations, Free Advertising, Internet Marketing, Website Promotion, and Small Business Publicity (Audio CD)

I've got a majority of George's information and cassette products including Inside Stuff and once I started listening I didn't want to stop because you picked up many tips and "angles" without a lot of fluff and filler. The Public Relations campaigns shouldn't be as intimidating or expensive as some firms want you to believe. If you are a self-starter, then you should be able to take this information and capture the publicity that you need for your product or service on a more economical basis. And you can do it without looking like a beginner or making silly mistakes. Get it and use it.