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I highly recommend the two books as a set of required reading for Software Company CEOs.
The book is well written, an easy and moderately fast read, and very accessible by anyone who is technology-savvy enough to at least hold an email address.
In Crossing the Chasm, Mr. Moore successfully argues that new technologies first attract customers who love technology, and will try anything.
An excellent follow up to his previous works.Once across the chasm, the organization needs a strategy to continue its growth. Here is a big part of that answer.Published 2 months ago by William L. Mince
While fully understanding the forces of success, this work helps one transcend the excitement and get control of the business.Published 4 months ago by marvinp
If you're going to be in the software industry, you must read this book. Especially, if you are in a start up.Published 5 months ago by Evan
The world of high-technology products is different from that of traditional products - much more discontinuous innovation than incremental improvement. Read morePublished 7 months ago by Loyd E. Eskildson
Crossing the Chasm and Inside the Tornado are 2 books that every founder needs to have read. They provide insight into market and marketing dynamics. Read morePublished 7 months ago by Jan Petroons
Very well articulated and written. Interesting and relevant when it comes to new markets, consumers and technology. You have to read this book if you are into business. Read morePublished 9 months ago by Cristian Guajardo Garcia
Great sequel to Crossing the Chasm. Certainly helps one identify when a market for new technologies matures to become mainstream.Published 10 months ago by ANONYMOUSE
I would recommend this book over Crossing the Chasm to anyone interested in reading one of Moore's books. Read morePublished 10 months ago by Graham S.
I have previously read Moore's first book, Crossing the Chasm, and was hoping for additional dive into that subject matter. Read morePublished 11 months ago by Charlene