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Inside the mind of the bequest donor: A visual presentation of the neuroscience and psychology of effective planned giving communication Paperback – April 27, 2013


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Inside the mind of the bequest donor: A visual presentation of the neuroscience and psychology of effective planned giving communication + Visual planned giving (black & white): An introduction to the law & taxation of charitable gift planning + The Philanthropic Planning Companion: The Fundraisers' and Professional Advisors' Guide to Charitable Gift Planning
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Editorial Reviews

About the Author

Russell James, J.D., Ph.D. is professor and director of graduate studies in charitable financial planning at Texas Tech University, where he holds the CH Foundation Chair in Personal Financial Planning. He teaches graduate courses in charitable planning in the Department of Personal Financial Planning and at the Texas Tech University School of Law and he previously taught a graduate course in fMRI study design and analysis. He holds a J.D., cum laude, from the University of Missouri School of Law where he received the United Missouri Bank Award for Most Outstanding Work in Gift and Estate Taxation and Planning. His Ph.D. in Consumer Economics is from the University of Missouri, where his dissertation was on the topic of charitable giving. His research focuses on uncovering practical and neurocognitive methods to encourage generosity and satisfaction in financial decision-making. Dr. James has over 145 publications in academic journals, conference proceedings, books, and professional periodicals. He has been quoted on financial and charitable topics in a variety of media outlets including The New York Times, The Wall Street Journal, CNN, MSNBC, CNBC, Bloomberg News, ABC News, U.S. News & World Report, and USA Today, and his financial neuroimaging research was profiled in The Wall Street Journal’s Smart Money Magazine. He has spoken at a number of national and international fundraising practitioner venues including The Association of Fundraising Professional’s International Conference, the U.K. Legacy Marketing Group, Legacy Promotion Ireland, and Giving Korea. He has been an invited speaker at universities in the U.S., England, Scotland, Ireland, Germany, Spain, and The Netherlands. In addition to his work as a professor, Dr. James has previously worked as an estate planning attorney, as a director of planned giving, and as a college president.
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Product Details

  • Paperback: 324 pages
  • Publisher: CreateSpace Independent Publishing Platform; 1 edition (April 27, 2013)
  • Language: English
  • ISBN-10: 1484197836
  • ISBN-13: 978-1484197837
  • Product Dimensions: 5 x 0.7 x 8 inches
  • Shipping Weight: 12 ounces (View shipping rates and policies)
  • Average Customer Review: 5.0 out of 5 stars  See all reviews (1 customer review)
  • Amazon Best Sellers Rank: #230,633 in Books (See Top 100 in Books)

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Very well written and illustrated. This is a breakthough text for the field of fundraising. I would recommend this to anyone who is interested in learning more about why people give to charity, and especially why peopke give gifts in their will to charity.
This book has changed the way I think about planned giving and how I will reach out to donors.
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Inside the mind of the bequest donor: A visual presentation of the neuroscience and psychology of effective planned giving communication
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