- Audible Audio Edition
- Listening Length: 3 hours and 4 minutes
- Program Type: Audiobook
- Version: Abridged
- Publisher: HarperAudio
- Audible.com Release Date: December 16, 1999
- Language: English
- ASIN: B000UOAC0E
- Amazon Best Sellers Rank:
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Inside the Tornado Audible – Abridged
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Top Customer Reviews
A wonderful explanation of how it is so easy to get it dead wrong as markets change, dead wrong in strategy, dead wrong in the selection of critical success factors and dead wrong in who you select as your CEO.
Easy to understand and vivid in its descriptions. If you are into high-tech and you want all the bananas get into this now.
In Crossing the Chasm, Mr. Moore successfully argues that new technologies first attract customers who love technology, and will try anything. If you succeed with that group, you will next attract visionary customers who will want to use the technology to steal a march on their competitors. After that comes the chasm, getting into broad acceptance. Many technologies never make it. The method to cross is described in Inside the Tornade as the bowling alley. You pick a few key segments that may reflect the needs of other segments. By providing custom solutions for these segments, you create a ricochet effect into striking good solutions for other niches. The analogy is to the way that after the bowling ball first hits the one and three pins (for right handers) and then continues on to take out the five pin, those three pins hit the pins behind them, which in turn go backward to take out the pins in the final row, until you have a strike.
The tornado is the period of mass market acceptance. This is when there is a lot of demand as everyone who decides about infrastructure adopts the new standard simultaneously. You have to standardize, get your costs down, and ship at low prices. Your strategy is just the opposite of the bowling alley period.Read more ›
If you are in high-tech, this is an essential book to read. You might not be in a tornado, but you won't know if you don't read the book. It explains a lot that you won't learn in business school.
o Early Market: time of great excitement when customers are technology enthusiasts
o Chasm: early-market interest wanes
o Bowling Alley: Niche-based adoption in advance of general marketplace
o Tornado: mass-market adoption
o Main Street: aftermarket development
o End of Life: leaders are supplanted by new paradigms/technology
The individual chapters on The Bowling Alley, Inside the Tornado, and On Main Street were full of company examples and useful advice and warnings.
The last chapter on Organization Leadership which described the types of recruiting and management talent appropriate for each stage of the TALC contains very valuable advice.
However, I found the gorilla, monkey and chimp metaphors silly and tedious (I had trouble remembering which animal symbolized what). Surely Moore could have found a more descriptive way of indicating the strengths and strategies of the competitors during each of the phases of the TALC.
Primates aside, I will keep this book and add it to my library of professional marketing reference sources. It's worth picking up from time to time to re-read specific sections to refresh your memory. When you're in the "tornado" you won't have time for this kind of reading, so read it now!
Most Recent Customer Reviews
Excellent complement to Crossing the Chasm. I am adapting the lessons from the IT world into the HR industry for product life cycles and client life cycles. Read morePublished 11 months ago by John F. Pope
Bot the Kindle Edition - already had the hardcover from long ago.Published 14 months ago by Dwight Koop
An excellent follow up to his previous works.Once across the chasm, the organization needs a strategy to continue its growth. Here is a big part of that answer.Published 18 months ago by William L. Mince
While fully understanding the forces of success, this work helps one transcend the excitement and get control of the business.Published 19 months ago by marvinp
If you're going to be in the software industry, you must read this book. Especially, if you are in a start up.Published 21 months ago by Evan
The world of high-technology products is different from that of traditional products - much more discontinuous innovation than incremental improvement. Read morePublished 23 months ago by Loyd Eskildson
Crossing the Chasm and Inside the Tornado are 2 books that every founder needs to have read. They provide insight into market and marketing dynamics. Read morePublished 23 months ago by Jan Petroons
Very well articulated and written. Interesting and relevant when it comes to new markets, consumers and technology. You have to read this book if you are into business. Read morePublished on January 14, 2014 by Cristian Guajardo Garcia
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