The mountains of North Carolina are serene and the people who live here enjoy the comfort and beauty of the rural areas and the bustling aspects of the larger cities. From the Pisgah Forest to cultural attractions in Tryon to mountain crafts in Asheville, there are myriad things to do and see in this region.
Lynda McDaniel loves to get people fired up about writing. She's spent her life as a writer and journalist and knows firsthand the benefits good writing can deliver. Today, she is a nationally recognized writing expert and the director of the Association for Creative Business Writing. Her latest critically acclaimed book, "Words at Work: Powerful business writing delivers increased sales, improved results, and even a promotion or two" took the top award in the National Best Books 2009 Awards (in writing/publishing. She's also the co-author of the award-winning book, "Contemporary Hawaii Woodworkers."
Lynda is particularly excited by recent scientific studies that illustrate why one of her favorite techniques--Brain Dump--is so effective at jump-starting writing and developing creativity. As it turns out, the conscious portion of our brain is actually quite small. It's like a short-order cook at a diner: limited repertoire and limited capacity, just your basic burger-and-fries ideas (and writing). But our prefrontal cortex is like the executive chef of a fine restaurant--developing inventive menus of ideas, organizing the activity, and getting remarkable results. Our task is to deliver this feast (our insights from the prefrontal cortex) to our conscious brain (which can really cook when inspired). Brain Dump is an excellent tool for accomplishing this.
In addition, Lynda offers you these five steps to effective writing: 1. Write first drafts fast (which saves time and fosters creativity). 2. Write TO your reader. 3. Make it easy on the eye. 4. Cut, catch, correct: Edit your way to success. 5. Tell stories--they make your messages stick. Give them a try. You'll be writing better today! These are just some of the tips and tools offered through membership in the Association for Creative Business Writing.
Lynda has helped everyone from C-level to entry level at companies and organizations such as Key Bank, Boeing, YMCA, City of Seattle, First Choice Health, U.S. Small Business Administration, University of Washington, University of Puget Sound, and Kroll Security, among others. She lives in Walnut Creek, California, and loves the sunshine. She is a member of the American Society of Journalists and Authors.
