"One of the best approaches is that adopted by Victor McElheny in his definitive account of Polaroid, a model of the genre.
For 30 years, first as a science correspondent in Washington and New York, and as director of a fellowship programme at MIT, McElheny pursued the company's founding genius, Edwin Land. Land was a private man...[and] although he and his family were always courteous to their inquiring neighbour, they steadfastly withheld all cooperation.
Land was indeed 'the Magellan of modern technology,' exploring several fields and acquiring on the way more patents than any American since Edison. Polaroid was the archetype of the modern innovation-driven company.
McElheny shows you the corporate entity, its culture, its joys and its frustrations, by piecing together the many bits of a remarkable jigsaw accumulated over decades, getting, in the process, inside the founder's incessantly creative brain.
The craft of corporate biography gets no better."
I purchased a copy for my boyfriend for Christmas and he loved it. He works at a successful tech start-up (now a major corporation) and he is into entrepreneurial, technology and... Read morePublished 19 months ago by Emma1980
Edwin Land must have been quite a person, who didn't turn into a railroad robber baron. The book is written on several levels. Read morePublished 22 months ago by Don D.
It's rare to read an involving account of a business leader who managed to keep his dignity and idealism intact whilst being phenomenally successful, but that's exactly what this... Read morePublished on December 15, 2002 by Justin B-H