Start reading Inspired: How To Create Products Customers Love on the free Kindle Reading App or on your Kindle in under a minute. Don't have a Kindle? Get your Kindle here.

Deliver to your Kindle or other device

Enter a promotion code
or gift card
 
 
 

Try it free

Sample the beginning of this book for free

Deliver to your Kindle or other device

Anybody can read Kindle books—even without a Kindle device—with the FREE Kindle app for smartphones, tablets and computers.
Sorry, this item is not available in
Image not available for
Color:
Image not available

To view this video download Flash Player

 

Inspired: How To Create Products Customers Love [Kindle Edition]

Marty Cagan
4.7 out of 5 stars  See all reviews (169 customer reviews)

Print List Price: $29.95
Kindle Price: $9.99
You Save: $19.96 (67%)

Formats

Amazon Price New from Used from
Kindle Edition $9.99  
Hardcover $23.53  
Paperback --  
Kindle Daily Deals
Kindle Delivers: Daily Deals
Subscribe to find out about each day's Kindle Daily Deals for adults and young readers. Learn more (U.S. customers only)

Book Description

Why do some products make the leap to greatness while others do not?

Creating inspiring products begins with discovering a product that is valuable, usable, and feasible. If you can not do this, then it s not worth building anything.

- How do you decide which product opportunities to pursue?

- How do you get evidence that the product you are going to ask your engineering team to build will be successful?

- How do you identify the minimal possible product that will be successful?

- How do you manage the often conflicting demands of company execs, customers, sales, marketing, engineering, design, and more?

- How can you adapt Agile methods for commercial product environments?

Product management expert Marty Cagan answers these questions and hundreds more as he shares lessons learned, techniques, and best practices from working for and with some of the most successful companies in the high-tech industry.


Editorial Reviews

Review

"At eBay, of all of the leaders in the past decade, Marty had the most significant and lasting impact on how we create products."
- Frerk-Malte Feller, Managing Director, eBay Germany

"When it comes to creating inspiring products, Marty Cagan knows his stuff."
- Pete Deemer, Former Chief Product Officer, Yahoo! and CEO of GoodAgile

"Marty balances key product management principles, great new techniques, and examples that bring them all home."
- Jim Denney, VP Product Management, TiVo

"Marty is not only a seasoned expert on all aspects of the often ambiguous discipline of product management, his book also provides inspiration, tools and techniques, and really practical help."
- Judy Gibbons, Accel Partners

"This is a must read if you have any hope of building a company based on great products."
- Chuck Geiger, Former CTO, PayPal, Travelocity and Ask.com

"It doesn't matter how good your engineering team is if they aren t building the right products, and no one is better than Marty at helping teams discover the right products."
- Marty Abbott, Former CTO, eBay and Partner, AKF Consulting
--Back Cover

About the Author

Marty Cagan is founding partner of the Silicon Valley Product Group, where he helps companies create winning product strategies and develop the skills of their product organization as well as the techniques they use to create successful products.

During the past 20 years, Marty has served as an executive responsible for defining and building products for some of the most successful companies in the world. He was most recently senior vice-president of product management and design for eBay, where he was responsible for defining products and services for the company's global e-commerce trading site. Prior to that, Marty was vice-president of product at AOL and Netscape Communications, and a software engineer at HP Labs.


Product Details

  • File Size: 678 KB
  • Print Length: 241 pages
  • Page Numbers Source ISBN: 0981690408
  • Publisher: SVPG Press (June 4, 2008)
  • Sold by: Amazon Digital Services, Inc.
  • Language: English
  • ASIN: B001AQ95UY
  • Text-to-Speech: Enabled
  • X-Ray:
  • Lending: Enabled
  • Amazon Best Sellers Rank: #30,758 Paid in Kindle Store (See Top 100 Paid in Kindle Store)
  •  Would you like to give feedback on images?


Customer Reviews

Most Helpful Customer Reviews
35 of 38 people found the following review helpful
5.0 out of 5 stars Talent and Passion in product management February 28, 2010
Format:Hardcover|Verified Purchase
It is a pity that there are only 5 stars to award the maximum appreciation for this book. There are a number of achievements that deserve, alone, five stars.

First, Marty Cagan clearly states what qualities a Product Manager must have. Not everyone is talented to be a Product Manager. The author lists unmeasurable traits, such as product passion, customer empathy, innate intelligence (there is no substitute for it, we learn), ethics, integrity and confidence. The latter is very important as the entire teams in engineering and marketing must be kept inspired. This leads to the corollary that simply training a person to be a Product Manager is not enough. One must know when an unsuitable person must look for other positions. This is something uncommon, to consider what many view a process driven function to a talent.

Second, the book asks where to place the Product Manageent function. In Engineering? In Marketing? There is a distinction between a Product Manager and Product Marketing Manager. As veteran product manager myself, I know the challenges to be part of engineering. Engineers are sometimes suspicious of marketing and their product manager becomes the "piñata" everyone beats in frustration. As part of Marketing, there is tendency to follow release processes and create demands engineering can not deliver in a logical way. Marty advocates the creation of a Product Council with equal rights as engineering and marketing

Marty says a successful product manager sees himself as the CEO of the product. This is absolutely true, but unfortunately the Directors of Engineering and those of Marketing, also see themselves as CEOs. As long as an independent product council does not exist, the product manager must be a CEO with zero authority.
Read more ›
Was this review helpful to you?
34 of 37 people found the following review helpful
3.0 out of 5 stars Good,but not great. June 12, 2011
Format:Hardcover|Verified Purchase
Yet another collection of blog posts. This is becoming a genre of it's own. Unfortunately, there are inherent problems with this type of a book:

1) Usually, there not enough time spent in order to "arrange the material in the book into a coherent progression and logic" (quoted from Charles Petzold).

2) Some topics are not discussed deeply enough, because it was originally just a blog post and, as such, was not intended to be thoroughly researched.

3) Tendency to repetition and oversimplification, hence prose becomes extremely bulky, but with insufficient content. This is also probably due to the fact that these were originally independent posts intended to be read individually. Even the best editors can not help with it.

In addition to the problems outlined above, this particular book has some unique deficiencies:

4) Examples are not in the book, but on a separate web site. To be fair, author warns about it and apologizes for it in the introduction, but still. In author's own words: "I realize this breaks the flow of reading a book". It does.

5) Lack of real world situations. Author used to work for some of the most exciting companies in the world: eBay, Netscape, HP. I would love to hear some information on how things are/were done there.

6) I personally find the 'high-fidelity prototype' concept to be highly questionable. But it is used as a foundation for many other ideas. High-fidelity prototypes could be as difficult to build the product itself, it all depends on the product and subject matter. Yet, it is presented as a sort of a product manager's silver bullet, without any discussion on when building this prototype could be problematic.

7) Lack of 'features discussions'.
Read more ›
Was this review helpful to you?
30 of 33 people found the following review helpful
5.0 out of 5 stars Killing me softly with his words June 14, 2009
Format:Hardcover
I spent years as an interface designer in a risk-averse Fortune 500 company as the sole advocate for usability, wearing the additional hats of information architect, HTML coder, visual designer, and more. In that company, the developers were an abusive bunch who called the shots, fought me on every design proposal, and demanded tons of documentation before anything was ever built. I also had little access to end users. There were maybe two releases per year, and they were always painful.

I left that environment to become a user experience consultant in another Fortune 500 company. Despite the fact that I now had a fresh start in a friendlier environment with a more collaborative team of developers, I was wary and defensive. I didn't want to blow my new gig, though, so I was looking for guidance fast. I read two books that saved me: Alan Cooper's "Inmates Are Running The Asylum", and "Inspired".

Prior to these books, I'd heard the terms "waterfall" and "agile" before but never really knew what they meant. But now it was like suddenly learning the name of an affliction from which I'd been suffering. Several times while reading "Inspired" I caught myself saying, "Yes - yes, that's it! That's what happened to me!" It really was like the song by Roberta Flack: this guy knew my pain and had could have BEEN me in some of the stories he describes.

I'm not able to put into practice everything Mr. Cagan describes in an optimal environment, but thanks to this book I have a much better understanding of my hats, including ones I didn't know I was wearing. His insights have helped me learn to pace myself, and perhaps even more importantly, to forgive myself if I don't get to every single thing. I highly recommend this book to user experience professionals who are working for large organizations where it is a challenge to introduce and nurture new thinking.
Comment | 
Was this review helpful to you?
Most Recent Customer Reviews
5.0 out of 5 stars Gamechanging book!
I see the reasons for past unfulfilled dreams, and the seeds of much new success in this book. Well worth the time!
Published 15 days ago by BuckeyeTheDog
5.0 out of 5 stars Tremendous series of short essays to motivate, guide and challenge the...
The book is chock full of tidbits that you'll commit to memory (i.e. the harmonious synergy between the product manager and engineering is knowing how to build the right product... Read more
Published 26 days ago by Amazon Customer
4.0 out of 5 stars A good reference book to keep handy
This book is well written with a lot of thought put in. Though the primary audience of the book is Product Managers, I would say it brings out the essence of working in matrix... Read more
Published 1 month ago by Abhijay Datta
4.0 out of 5 stars Inspiring and practical advice
I'm currently a product manager in a company that doesn't embrace the function at all. I can see the things we do wrongly and should change already, but this book helped putting... Read more
Published 1 month ago by anonymous
4.0 out of 5 stars Basics of product management
As a software engineer transitioning into product management, this book is a good reference and will complement formal training from companies like pragmatic marketing and the 280... Read more
Published 1 month ago by smashup
5.0 out of 5 stars Good read
The book gives a good overview of what a product manager does and how great valuable products should be built. You may at time find some depth missing but it's a good read overall.
Published 2 months ago by Kavita
5.0 out of 5 stars One of the best
This is among the best books on Product Management. It is very comprehensive and rewarding for everyone interested in this field.
Published 2 months ago by Prakhar Agarwal
4.0 out of 5 stars Great Read
As someone who has read several books on product management I believe that this is definitely the most comprehensive and best written!
Published 3 months ago by Tade
4.0 out of 5 stars The power of a Product Manager
I got to know about this book from a blog which called it a "must read" for Product Managers. And they were not wrong. Read more
Published 3 months ago by VG
3.0 out of 5 stars There are some great pieces of information in here
To set expectations for this review, I am approaching this from the perspective of a designer. A product manager might have a different perspective, so I just want to make sure the... Read more
Published 3 months ago by Namshub
Search Customer Reviews
Search these reviews only



Forums

Have something you'd like to share about this product?
Start a new discussion
Topic:
First post:
Prompts for sign-in
 


Search Customer Discussions
Search all Amazon discussions


Look for Similar Items by Category