"When it comes to creating inspiring products, Marty Cagan knows his stuff."
- Pete Deemer, Former Chief Product Officer, Yahoo! and CEO of GoodAgile
"Marty balances key product management principles, great new techniques, and examples that bring them all home."
- Jim Denney, VP Product Management, TiVo
"Marty is not only a seasoned expert on all aspects of the often ambiguous discipline of product management, his book also provides inspiration, tools and techniques, and really practical help."
- Judy Gibbons, Accel Partners
"This is a must read if you have any hope of building a company based on great products."
- Chuck Geiger, Former CTO, PayPal, Travelocity and Ask.com
"It doesn't matter how good your engineering team is if they aren t building the right products, and no one is better than Marty at helping teams discover the right products."
- Marty Abbott, Former CTO, eBay and Partner, AKF Consulting
During the past 20 years, Marty has served as an executive responsible for defining and building products for some of the most successful companies in the world. He was most recently senior vice-president of product management and design for eBay, where he was responsible for defining products and services for the company's global e-commerce trading site. Prior to that, Marty was vice-president of product at AOL and Netscape Communications, and a software engineer at HP Labs.
Great book about building products. A lot of useful tips and thoughts about managing teams and priorities. Really enjoyed reading.Published 2 days ago by Anna
Well written and to the point, I would recommend any product manager, entrepreneur or ambitious person read this book. Read morePublished 8 days ago by A. J. Boshoff
very practical.... after you put the book down, you have material you can implement today. I think every product manager or anyone who works with product (interaction designer,... Read morePublished 19 days ago by Kindle Customer
I am planning to get into product management from engineering and have been reading a lot of books, this book is by far the most comprehensive and to the point book I've read! Read morePublished 24 days ago by Evan Kuhn
Quick and easy read. I took some good notes and will improve on my work processes as a Product Manager. Read morePublished 25 days ago by Ted Kao
My favorite quote from the book:
“Most people wander around in the dark and bitch about it being dark, instead of learning where the light switches are.”
Great for anyone trying to figure out what good tech products are all about. Lays out the roles and tasks needed for developing great software products.Published 2 months ago by Michael Flynn