"When it comes to creating inspiring products, Marty Cagan knows his stuff."
- Pete Deemer, Former Chief Product Officer, Yahoo! and CEO of GoodAgile
"Marty balances key product management principles, great new techniques, and examples that bring them all home."
- Jim Denney, VP Product Management, TiVo
"Marty is not only a seasoned expert on all aspects of the often ambiguous discipline of product management, his book also provides inspiration, tools and techniques, and really practical help."
- Judy Gibbons, Accel Partners
"This is a must read if you have any hope of building a company based on great products."
- Chuck Geiger, Former CTO, PayPal, Travelocity and Ask.com
"It doesn't matter how good your engineering team is if they aren t building the right products, and no one is better than Marty at helping teams discover the right products."
- Marty Abbott, Former CTO, eBay and Partner, AKF Consulting
During the past 20 years, Marty has served as an executive responsible for defining and building products for some of the most successful companies in the world. He was most recently senior vice-president of product management and design for eBay, where he was responsible for defining products and services for the company's global e-commerce trading site. Prior to that, Marty was vice-president of product at AOL and Netscape Communications, and a software engineer at HP Labs.
Wish I would have read this book years ago.
A valuable and comprehensive guide for product managers looking to create great products, efficiently, using the latest approaches to software development.
This book has had a significant impact on both my practice of product management and on the success of my company.
There's nothing to dislike. Every chapter keeps you engaged for more. The insight into what makes a product manager successful is priceless yet I've seen product management fall... Read morePublished 1 month ago by Tyson E Swing
This is basically just an aggregation of his blog articles. But still nice to have.Published 2 months ago by Jachimo Caliendo
Coming from someone who is fairly new to the product management world, I found this book to be helpful and informative. Read morePublished 2 months ago by R. Leary
This is a decent read, and something I would certainly recommend to those in or interested in a Prod Mgr role. Read morePublished 2 months ago by Aaron