"At eBay, of all of the leaders in the past decade, Marty had the most significant and lasting impact on how we create products."
- Frerk-Malte Feller, Managing Director, eBay Germany
"When it comes to creating inspiring products, Marty Cagan knows his stuff."
- Pete Deemer, Former Chief Product Officer, Yahoo! and CEO of GoodAgile
"Marty balances key product management principles, great new techniques, and examples that bring them all home."
- Jim Denney, VP Product Management, TiVo
"Marty is not only a seasoned expert on all aspects of the often ambiguous discipline of product management, his book also provides inspiration, tools and techniques, and really practical help."
- Judy Gibbons, Accel Partners
"This is a must read if you have any hope of building a company based on great products."
- Chuck Geiger, Former CTO, PayPal, Travelocity and Ask.com
"It doesn't matter how good your engineering team is if they aren t building the right products, and no one is better than Marty at helping teams discover the right products."
- Marty Abbott, Former CTO, eBay and Partner, AKF Consulting
Marty Cagan is founding partner of the Silicon Valley Product Group, where he helps companies create winning product strategies and develop the skills of their product organization as well as the techniques they use to create successful products.
During the past 20 years, Marty has served as an executive responsible for defining and building products for some of the most successful companies in the world. He was most recently senior vice-president of product management and design for eBay, where he was responsible for defining products and services for the company's global e-commerce trading site. Prior to that, Marty was vice-president of product at AOL and Netscape Communications, and a software engineer at HP Labs.
It you are working in or about to work in a product team you should read this. And if you are a product manager you must read this!Published 28 days ago by Product manager dvolf
This book should be renamed : "PROTOTYPE : How to Create Products Customers Love" :-)
The entire focus is on prototyping, which is true for any product manager. Read more
As an engineer, I was hoping to read this book to learn more about how the very best PMs do their thing so that I, too, could become good at designing product. Read morePublished 1 month ago by Alex Allain
Wow, talk about a bible for product management. As a disclaimer, I am not a product manager (yet). However, this book essentially outlines what product management is, what it isn't... Read morePublished 2 months ago by xanderman
This is a pretty easy read and is very accurate to what really happens in product management. I've been in PM for over 10 years and have seen and experienced everything Marty... Read morePublished 2 months ago by Jocelyn Harris
Great book, but there are some publishing errors in it. For instance, in copies I have received (and that is more than 30 as I provide them in a workshop), there is no Chapter 29,... Read morePublished 2 months ago by Tom Mellor
Marty has produced a very thoughtful book! The three Ps : People, Product and Process, this approach has shown me a simple engaging way to take on the art of conjuring successful... Read morePublished 3 months ago by Nishant Agarwal
The bible, as far as our product group is concerned. A phenomenal overview of product management for product managers and the people product managers work with.Published 3 months ago by Clark Fredricksen