"When it comes to creating inspiring products, Marty Cagan knows his stuff."
- Pete Deemer, Former Chief Product Officer, Yahoo! and CEO of GoodAgile
"Marty balances key product management principles, great new techniques, and examples that bring them all home."
- Jim Denney, VP Product Management, TiVo
"Marty is not only a seasoned expert on all aspects of the often ambiguous discipline of product management, his book also provides inspiration, tools and techniques, and really practical help."
- Judy Gibbons, Accel Partners
"This is a must read if you have any hope of building a company based on great products."
- Chuck Geiger, Former CTO, PayPal, Travelocity and Ask.com
"It doesn't matter how good your engineering team is if they aren t building the right products, and no one is better than Marty at helping teams discover the right products."
- Marty Abbott, Former CTO, eBay and Partner, AKF Consulting
During the past 20 years, Marty has served as an executive responsible for defining and building products for some of the most successful companies in the world. He was most recently senior vice-president of product management and design for eBay, where he was responsible for defining products and services for the company's global e-commerce trading site. Prior to that, Marty was vice-president of product at AOL and Netscape Communications, and a software engineer at HP Labs.
Wish I would have read this book years ago.
A valuable and comprehensive guide for product managers looking to create great products, efficiently, using the latest approaches to software development.
This book has had a significant impact on both my practice of product management and on the success of my company.
My favorite quote from the book:
“Most people wander around in the dark and bitch about it being dark, instead of learning where the light switches are.”
Great for anyone trying to figure out what good tech products are all about. Lays out the roles and tasks needed for developing great software products.Published 1 month ago by Michael Flynn
The book is simple and straight to the point. Good structure and language comfortable for non-nativa English speakers. Highly recommend.Published 2 months ago by oleg
Easy read with minimal fluff. I recommend to any product manager. Summaries and lists help bring home the value in the book.Published 2 months ago by Brian Frank
This is an easy read filled with practical techniques to help any organisation improve how they go about structuring business operations to create winning products.Published 2 months ago by Mr Mike Bryer
This book was an easy read and laid out clear examples of what a product manager should be, and what to focus on. Read morePublished 3 months ago by John A Dodson
For product developers, designers, entrepreneurs, and the like; this book delivers on its name.
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