"When it comes to creating inspiring products, Marty Cagan knows his stuff."
- Pete Deemer, Former Chief Product Officer, Yahoo! and CEO of GoodAgile
"Marty balances key product management principles, great new techniques, and examples that bring them all home."
- Jim Denney, VP Product Management, TiVo
"Marty is not only a seasoned expert on all aspects of the often ambiguous discipline of product management, his book also provides inspiration, tools and techniques, and really practical help."
- Judy Gibbons, Accel Partners
"This is a must read if you have any hope of building a company based on great products."
- Chuck Geiger, Former CTO, PayPal, Travelocity and Ask.com
"It doesn't matter how good your engineering team is if they aren t building the right products, and no one is better than Marty at helping teams discover the right products."
- Marty Abbott, Former CTO, eBay and Partner, AKF Consulting
During the past 20 years, Marty has served as an executive responsible for defining and building products for some of the most successful companies in the world. He was most recently senior vice-president of product management and design for eBay, where he was responsible for defining products and services for the company's global e-commerce trading site. Prior to that, Marty was vice-president of product at AOL and Netscape Communications, and a software engineer at HP Labs.
There's nothing to dislike. Every chapter keeps you engaged for more. The insight into what makes a product manager successful is priceless yet I've seen product management fall... Read morePublished 6 days ago by Tyson E Swing
This is basically just an aggregation of his blog articles. But still nice to have.Published 1 month ago by Jachimo Caliendo
Coming from someone who is fairly new to the product management world, I found this book to be helpful and informative. Read morePublished 1 month ago by R. Leary
This is a decent read, and something I would certainly recommend to those in or interested in a Prod Mgr role. Read morePublished 1 month ago by Aaron
For the definitive guide on what product management should look like for product software organizations, this book is a must-read. Read morePublished 1 month ago by Mitch
This book teaches you how to build great products that customers want without taking any huge unnecessary risks. Read morePublished 1 month ago by Stanley Tan
I see the reasons for past unfulfilled dreams, and the seeds of much new success in this book. Well worth the time!Published 2 months ago by BuckeyeTheDog