From the Inside Flap
Customers today are jaded, bored, or simply not paying attention to most of the marketing messages they encounter. Overwhelmed by marketing noise, many don't even notice promotional efforts for those products they truly do desire. So how do marketers clear out the clutter and connect with the customers who actually want what they have to offer? The answer is Inspired Marketing!
In Inspired Marketing!, maverick marketing gurus Joe Vitale and Craig Perrine present the amazing step-by-step model used by today's very best marketers. For anyone who sells anything, this rainmaking sales technique lets you sell without resorting to hype, scare tactics, or any sort of manipulation. Finally, you can sell more and feel good about doing it.
The Inspired Marketing! method appeals to the heart, as well as the head. It's based not on coercion or pressure, but on enthusiasm and honesty. If that sounds like wishful thinking, it's not! Inside, you'll find firsthand, expert insight from the world's most inspired marketers—Amy Scott Grant, Armand Morin, Bill Hibbler, Cindy Cashman, David Riklan, David Garfinkel, Lisa Coltman, Mark Joyner, Mark Ryan, Michel Fortin and Silvie Fortin, Nathan Anderson, Pat O'Bryan, and Suzanne Burns.
Inspired Marketing! connects the everyday act of buying and selling with deeper, more meaningful forces. In a synthetic, manipulative consumer culture, it's a breath of fresh air. So throw your conventional ideas about marketing out the window and let Inspired Marketing! take you to new levels of success based on authenticity, enthusiasm, and heart.
From the Back Cover
Praise for Inspired Marketing
"These days the competition is so fierce you have to do something new to get noticed and make sales. This is the most refreshing and engaging book I've seen to accomplish just that. Every page breathes stimulation and leads to inspiration. Get it. Read it. Live it."
—Joseph Sugarman, President, BluBlocker Corporation
"Read this book and watch your fears dissolve, limitations evaporate, and the life of your dreams become your daily reality."
—Ray Edwards, www.RayEdwards.com
"Inspired Marketing! is, quite simply, a lesson in life itself. It is that rare book which teaches you to not just think in monetary terms, but to, instead, follow a path from the heart. Joe and Craig reveal that the easiest way to success is to follow your passion, conquer fear and procrastination, and be a genuine giver. I could think of no better advice in the world!
"Many people are simply not ready for success; and, therefore, are destined to fail. Inspired Marketing! prepares you for what means most to you, how you can make a difference, and how to share your inspiration with others. Sometimes, your mind is your toughest critic—-teach your mind to work for you, not against you. Pick up a copy of Inspired Marketing! today!"
—"DJ" Dave Bernstein, www.HiFiWebGuy.com
"The difference between an entrepreneur and a dreamer is action. I love the stories in this book! Seeing how these brilliant minds take their ideas, their dreams, their passions and turn them into successful businesses is what my uncle calls, 'the very essence!' Many of the people in this book, including Dr. Joe Vitale, Craig Perrine, and Armand Morin have greatly inspired my success. Their stories are extremely enlightening and will show you what to do with your great ideas, your great dreams, and your great passions. I wish I read Inspired Marketing! twenty years ago, but as I learned from Armand's chapter, the time must not have been right!"
—Steve Rosenbaum, author, Big Bad Home Sale, www.BigBadHomeSale.com
