Inspired Marketing!: The Astonishing Fun New Way to Create More Profits for Your Business by Following Your Heart (Hardcover)

by Joe Vitale (Author), Craig Perrine (Author)
Key Phrases: advertising headlines, freedom factor, inspired marketing, Key Ideas, Joe Vitale, The Secret (more...)

Editorial Reviews

Product Description
Inspired Marketing! presents the inside secrets of today?s most successful marketers. If you sell anything, this handy, practical, rainmaking guide reveals a new way to sell without resorting to hype, scare tactics, or manipulation using an amazing step-based model anyone can apply. If you?re a salesperson or marketer who knows that the old tactics no longer work and that long-term success requires fresh ideas, this is the perfect guide for you.

From the Inside Flap

Customers today are jaded, bored, or simply not paying attention to most of the marketing messages they encounter. Overwhelmed by marketing noise, many don't even notice promotional efforts for those products they truly do desire. So how do marketers clear out the clutter and connect with the customers who actually want what they have to offer? The answer is Inspired Marketing!

In Inspired Marketing!, maverick marketing gurus Joe Vitale and Craig Perrine present the amazing step-by-step model used by today's very best marketers. For anyone who sells anything, this rainmaking sales technique lets you sell without resorting to hype, scare tactics, or any sort of manipulation. Finally, you can sell more and feel good about doing it.

The Inspired Marketing! method appeals to the heart, as well as the head. It's based not on coercion or pressure, but on enthusiasm and honesty. If that sounds like wishful thinking, it's not! Inside, you'll find firsthand, expert insight from the world's most inspired marketers—Amy Scott Grant, Armand Morin, Bill Hibbler, Cindy Cashman, David Riklan, David Garfinkel, Lisa Coltman, Mark Joyner, Mark Ryan, Michel Fortin and Silvie Fortin, Nathan Anderson, Pat O'Bryan, and Suzanne Burns.

Inspired Marketing! connects the everyday act of buying and selling with deeper, more meaningful forces. In a synthetic, manipulative consumer culture, it's a breath of fresh air. So throw your conventional ideas about marketing out the window and let Inspired Marketing! take you to new levels of success based on authenticity, enthusiasm, and heart.

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Product Details

• Hardcover: 224 pages
• Publisher: Wiley (March 21, 2008)
• Language: English
• ISBN-10: 0470183640
• ISBN-13: 978-0470183649
• Product Dimensions: 9.1 x 6.1 x 1 inches
• Shipping Weight: 14.4 ounces (View shipping rates and policies)
• Average Customer Review: 3.4 out of 5 stars See all reviews (10 customer reviews)
• Amazon.com Sales Rank: #468,605 in Books (See Bestsellers in Books)

Customer Reviews

Most Helpful Customer Reviews

47 of 50 people found the following review helpful:

1.0 out of 5 stars Very disappointing, April 29, 2008

By	Marc Wajsberg (Belgium) - See all my reviews (REAL NAME)

This book is a total diappointment. You could sum it up in 2 sentences: (1) follow your gut feeling and (2) hope there's a large enough market for you to earn money that way. The book keeps repeating examples of this method.

10 of 12 people found the following review helpful:

2.0 out of 5 stars Not Inspired by this book, June 25, 2008

By	Allyson O "Programmer, Author" (Florida) - See all my reviews

I have read nearly two hundred marketing books and run a successful company that depends on my ability to write advertising copy. I was interested in the concept of inspired marketing.

I actually purchased the audio book so I could take notes as I listened (as I often do). I was extremely disappointed with the quality of the content. The first two chapters became mostly a sales pitch for the authors products and seminars and contained very little useful information.

The audiobook is actually a series of recorded telephone conversations, most offering very little advice. Most books on marketing / ad copy etc... have at least some valuable insights, but this book offered nothing except the "tell a story" and market without trying concept. One of the main stories in the book was about a woman that did not even know if her concepts were going to work, but she felt good about them...
I rarely ever write bad reviews for books, as I do not have the time. I however gave this 6 hour book 3 hours of my valuable time and I feel that it was indeed time wasted.

For great advice on marketing and writing copy, stick to experts like Joseph Sugarman and Dr. Robert Cialdini. Great solid advice and great success stories.

4 of 6 people found the following review helpful:

3.0 out of 5 stars Chicken Soup for Inspired Businesses, July 12, 2008

By	Jim Abbey (Lakewood, Colorado) - See all my reviews

Are you looking for a different way to connect with customers and expand business? Inspired Marketing offers a refreshing look at the creation of products that were based on acting on ideas of the heart and not just seeking to solve a problem in the market place.

The book is a series of interviews with a variety of successful business people. Craig is an effective interviewer and it felt like "getting the inside scoop" from the different interviewees. I enjoyed the stories and the different methods that lead down the path of success. Each chapter ended with a summary of key ideas.

I was disappointed to see Joe Vitale's name as one of the co-authors, when it was primarly a book by Craig Perrine. (There was one interview with Joe.)