Each year, passionate, hard-workingindividuals launch tens of thousands of new products. Unfortunately, although a great number of these products serve a need or satisfy a want, the majority disappear from the marketplace within two years. It doesn't have to be this way. Most products fail not because they weren't good ideas but, rather, because the entrepreneurs behind them weren't prepared. In Inspired! Take Your Product Dream from Concept to Shelf, entrepreneur Vik Venkatraman provides the expert guidance you need to avoid the common mistakes most people make.
Divided into three sectionsDevelopment, Launch, and Rolloutand using what the author refers to as The Inspired Method to help you build mutually beneficial relationships and make informed decisions, Inspired! walks you through each and every step of bringing a new product to market and ensuring that the product succeeds, including how to:
Inspired! also includes sample letters to potential business partners, invaluable insights from successful entrepreneurs, and exercises to reinforce what you've learned.
Launching a successful new product requires much more than just a great idea. Inspired! arms you with the knowledgethe knowledge most entrepreneurs lackthat can help you save time and money, and ensure that your product is one of the 10 percent that proves to be a huge success.
"Vik's passion for entrepreneurship is so contagiousyou cancatch it by reading this book."
Mark Peter Davisentrepreneur, venture capitalist andcommunity organizer
"Thomas Edison remarked that 'genius is one percent inspirationandninety-nine percent perspiration.' Inspired! will help you findthe right balance of strategy and execution to bring your idea tothe marketplace. Throughpractical case studies and insights fromreal experience, Vik's book isessential reading for anyentrepreneur, marketer or innovator."
John GerzemaChief Insights Officer, Young & Rubicam andcoauthor of Spend Shift
"Pushing a new product idea out of the brain and onto the shelfrequires a unique skilllset and a lot of tenacity. Vik has both andgracefully shares his lessons learned. Stop dreaming about yourgreat product idea and read this book."
Scott belskyFounder and CEO, Behance and author of nationalbestseller Making Ideas Happen
but for me it has the same value as daily newspaper. Maybe it would be helpful 20 years ago. bastaPublished 9 months ago by Aleš Triller
This is the 7 step guide to hustle.
While I am not the biggest fan of businesses that require getting retail shelf space, the industry can be cracked, and this book will... Read more
Get this book if you want to take a product to market. Sure he only bottled juice, but look at all the money bottled water has made. What are you waiting for?Published on October 31, 2011 by Chad Westall
Ive had the privilege of knowing Vik for more than 8 years. During that time, I have consulted with him on numerous products/businesses that I was involved in and always found his... Read morePublished on March 9, 2011 by Suki S.