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Inspired!: Take Your Product Dream from Concept to Shelf Hardcover – December 7, 2010


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Inspired!: Take Your Product Dream from Concept to Shelf + Bringing Your Product to Market: Fast-Track Approaches to Cashing in on Your Great Idea , 2nd Edition + One Simple Idea: Turn Your Dreams into a Licensing Goldmine While Letting Others Do the Work
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Product Details

  • Hardcover: 254 pages
  • Publisher: Wiley; 1 edition (December 7, 2010)
  • Language: English
  • ISBN-10: 0470638451
  • ISBN-13: 978-0470638453
  • Product Dimensions: 9.1 x 6.3 x 1.2 inches
  • Shipping Weight: 1 pounds (View shipping rates and policies)
  • Average Customer Review: 4.7 out of 5 stars  See all reviews (16 customer reviews)
  • Amazon Best Sellers Rank: #1,029,066 in Books (See Top 100 in Books)

Editorial Reviews

From the Inside Flap

Each year, passionate, hard-workingindividuals launch tens of thousands of new products. Unfortunately, although a great number of these products serve a need or satisfy a want, the majority disappear from the marketplace within two years. It doesn't have to be this way. Most products fail not because they weren't good ideas but, rather, because the entrepreneurs behind them weren't prepared. In Inspired! Take Your Product Dream from Concept to Shelf, entrepreneur Vik Venkatraman provides the expert guidance you need to avoid the common mistakes most people make.

Divided into three sections—Development, Launch, and Rollout—and using what the author refers to as The Inspired Method to help you build mutually beneficial relationships and make informed decisions, Inspired! walks you through each and every step of bringing a new product to market and ensuring that the product succeeds, including how to:

  • Use Web tools to determine demand
  • Utilize your personal network to gain access to those who can assist you through the various stages of launching a product
  • Create a mock-up and a prototype, and the difference between the two
  • Select a name that increases your chancesof success
  • Negotiate with suppliers, including thequestions you should ask
  • Determine whether to manufacture yourproduct domestically or overseas
  • Pitch your product to retailers, and how to get your foot in the door in the first place
  • Market your product on the Web
  • Find financing from angel investors, venture capitalists, banks, grant programs, andentrepreneurship competitions

Inspired! also includes sample letters to potential business partners, invaluable insights from successful entrepreneurs, and exercises to reinforce what you've learned.

Launching a successful new product requires much more than just a great idea. Inspired! arms you with the knowledge—the knowledge most entrepreneurs lack—that can help you save time and money, and ensure that your product is one of the 10 percent that proves to be a huge success.

From the Back Cover

"Vik's passion for entrepreneurship is so contagiousyou can catch it by reading this book."
—Mark Peter Davisentrepreneur, venture capitalist and community organizer

"Thomas Edison remarked that 'genius is one percent inspiration andninety-nine percent perspiration.' Inspired! will help you find the right balance of strategy and execution to bring your idea to the marketplace. Throughpractical case studies and insights from real experience, Vik's book isessential reading for any entrepreneur, marketer or innovator."
—John GerzemaChief Insights Officer, Young & Rubicam and coauthor of Spend Shift

"Pushing a new product idea out of the brain and onto the shelf requires a unique skilllset and a lot of tenacity. Vik has both and gracefully shares his lessons learned. Stop dreaming about your great product idea and read this book."
—Scott belskyFounder and CEO, Behance and author of national bestseller Making Ideas Happen


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Customer Reviews

4.7 out of 5 stars
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See all 16 customer reviews
Great book and a must read for entrepreneurs in the product business.
Jeroc
I'm starting my product business now and I can only say this book makes a ton of sense.
sophie y
With tremendous insight, Vik guides the reader with examples and practical tools.
Erni4040

Most Helpful Customer Reviews

4 of 4 people found the following review helpful By sophie y on March 17, 2011
Format: Hardcover
After reading Vik's book, I have a much firmer grasp on what it takes to produce an actual product. I'm starting my product business now and I can only say this book makes a ton of sense. I've searched high and low in the local bookstores for product books and most tend to fall short in one area or another. This book really has it all, enough to tell you how to do it. Everyone has the great idea pop up in their mind but very few know how to translate that idea ,to make money off of it.
It is full of sound ideas and creative solutions based on his experiences pushing out his exotic fruit drink.It includes useful scripts and plans to get you started. I won't go into detail as you'll have to buy the book but he covers all the bases--from finding raw materials, finding factories, selling to stores/distributors, to marketing,etc. Vik's book, I highly recommend it
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3 of 3 people found the following review helpful By jeff on January 23, 2011
Format: Hardcover Verified Purchase
Yes, Vic's book is the BIBLE for those seeking to turn an idea-to-reality. Reduce mistakes by learning vicariously through his own experiences. He (a former Red Bull brand manager)modestly explains, in detail, his thought processes and the mistakes he made in starting his starfruit juice company; he's certainly a doer.
For most starting out, the first step is finding key info---finding the right idea,the right questions to ask, the right supplier, the right distributor--which entails searching on the web to fill in those blanks. Well say goodbye to fruitless searches on google or some hack American bus. advice website, as you'll read lots of misinformation and spam and, most importantly, waste a ton of TIME.
Also most 'turn-idea-to-money' books follow the standard sequence of defining vague steps with cut and paste job of defining those steps, ie, what is a supplier, etc...
On the other shoe, Vic describes how the game is really played: buying in the US or overseas, how suppliers try to squeeze you and how to negotiate(asking for order minimums, price breaks, lead times and idea generation,etc), packaging and design(glass or plastic, where?), and selling to retailers(how to pitch the product, setting up a meeting), and selecting distributors using his culling method.
In essence his book removes the fog of confusion and lays out what worked and what didn't for him. INSPIRED merits a full read.
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2 of 2 people found the following review helpful By anishv1234 on December 28, 2010
Format: Hardcover
This book leaves no rocks unturned in its quest to touch on all hurdles start-ups will be confronted with. The book can be used as a guide not just for service-oriented start ups that have a low costs structure and very small fixed-cost initial investments. 'Inspired' also has many lessons for start-up companies that are looking to market a manufactured product (i.e. how to negotiate with suppliers).
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1 of 1 people found the following review helpful By Jeroc on September 20, 2013
Format: Audible Audio Edition
Great book and a must read for entrepreneurs in the product business. Really admire the author shares his experience to really help others in a real and honest way. Without being a advertising for some service or needing to buy something. This is a practical guide to get your product on the shelf. Really recommend this book to other fellow entrepreneurs, marketers or people generally interested in how to get a product to the market.
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1 of 1 people found the following review helpful By P. Venkatraman on February 5, 2011
Format: Hardcover Verified Purchase
Formula for success is an elusive mirage. Vik has demystified this with his passionate step by step guide based on his own experience. Success in a new endeavor not only takes hard work but also a clear direction and knowledge of what works and what doesn't. A must read for all entrepreneurs.
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1 of 1 people found the following review helpful By Sahil Mehta on January 8, 2011
Format: Hardcover
Venkatraman does an excellent job of capturing the essence of an entrepreneur and getting inside his mind. If you've ever had an idea for a product or service and want to make it a reality, this book provides an outline of the process, while delving into what makes sometime successful or not. Overall an excellent read full of great tips and ideas.
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1 of 1 people found the following review helpful By Ryan Manville on January 5, 2011
Format: Hardcover Verified Purchase
Inspired provides both a high level view in getting a product to market along with tactical tools in the development, launch and rollout phases. The author also expertly weaves in his personal experiences towards start up ventures which complements the text nicely. This book is a must for any entrepreneur who wishes to maximize their success. Highly recommended!!
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1 of 1 people found the following review helpful By Erni4040 on January 1, 2011
Format: Hardcover
This is an entertaining read for anyone who's had a bright idea and a must for those of us who ever played with the idea of creating our own product. With tremendous insight, Vik guides the reader with examples and practical tools. Had this book been around when I started my own project, I could have saved precious time and money.
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