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Instagram Power: Build Your Brand and Reach More Customers with the Power of Pictures Paperback – October 8, 2013

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  • Instagram Power: Build Your Brand and Reach More Customers with the Power of Pictures
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Editorial Reviews

Review

"I can highly recommend Instagram Power: Build Your Brand and Reach More Customers with the Power of Pictures by Jason Miles to quickly get started with this powerful tool.

This book shares success stories and easy steps to get started with the latest social media winner...Using his examples and instructions, you can use Instagram well without it taking over your life." 

The Huffington Post
Instagram: Simple Steps To Join The Mobile Revolution
12-12-13


"Jason G. Miles' series of books on social media have changed my strategies. His book Instagram Power assisted me in going from zero to over 1000 followers in three months."

Wharton Magazine
University Of Pennsylvania
Harnessing Youtube Marketing Power
7-22-14

From the Author

(For business inquiries related to speaking events or interviews please use this form: marketingonpinterest.com/contact-us/.)

An Interview With The Author:
 
 
Q. Why did you write this book?

A. At Liberty Jane Clothing we had a blast when Pinterest came out. The traffic coming to our site was awesome. That led to my work on the Pinterest Power book and the marketingonpinterest.com blog. So that whole time we sort of ignored Instagram. I remember talking to a small business owner about Pinterest and he said, "actually we're getting better results with Instagram" and I thought - "woah, hold on, I better not ignore Instagram anymore". So I asked him what he was doing and I was impressed. We jumped into Instagram and started documenting our marketing strategy. That work led to this book. 
 
Q. Who is the ideal reader for this book?

A. I write all my books for small business marketers. I try to find examples that corporate marketers can relate to as well, but my focus is supporting entrepreneurs. In this book I feature some really great marketers doing fantastic stuff on Instagram - I interviewed them and included the interviews in the book - so there is truly something for everyone. I also enjoy writing for the non-profit sector and I try to include a non-profit example or two in all my books.
 
Q. Is there one main secret or tip from the book you want to share?

A. The guts of this book really focus on 10 direct marketing strategies available to any marketer. That's the surprising thing - that Instagram works very well for direct marketing - meaning marketing that has a clear and compelling call-to-action. So my hope is that out of the 10 strategies we cover, there will be one or two that really click with every reader. 
 
Q. So what's an example of one of the 10 ways a marketer can use Instagram for direct marketing?

A. I love using the example of the "visual product launch". It's one of the 10 direct marketing strategies we dive into very deeply in the book. Most marketers will be familiar with the idea of a product launch sequence - where you begin communicating with your core audience about a new product or service - building up anticipation, intrigue, and desire. Traditionally that has been done with email campaigns, and Jeff Walker popularized the concept of the video product launch. Many companies are using Instagram to do a version of this tried and true marketing work.
 
Q. How does a Visual Product Launch on Instagram work?

A. Well, the short answer is - you begin taking pictures or video and releasing them on Instagram systematically at the various stages of product development. You can see how we do this on our Instagram profile at instagram.com/libertyjaneclothing. For our work we start with the activity happening in the design of a new product, then the assembly of it, then the shipping and build interest and anticipation toward the day the item is available. I've even seen BMW using this method on Instagram - lots of people are doing it. So in the book I do a really deep dive into exactly how to do it.
 
Q.  Isn't Instagram just for people in the 18-24 demographic? 

A. No. I'm a 40-something guy and lots of my friends from Facebook are signing up for Instagram all the time. The user statistics are skewed toward the younger demo, but that changes as it scales, and Instagram recently announced they were over 150 million monthly users. If you ask a teenager what they are doing on their phone, they'll usually say Instagram, Snapchat, or Pinterest - or maybe Candy Crush. Facebook is totally over for them - at least for the teens in our area in Seattle.   

Q. What's the connection between Instagram and the whole shift toward more visual content? 

A. My theory is that Social Media 1.0 (MySpace, Facebook, Twitter) were mostly about conversations - about finding people and typing something back and forth. I think people are tired of that type of interaction. It's exhausting. Pinterest and Instagram are both "conversation light" and I think that's part of the appeal. There is no expectation of speaking - so you don't have to worry about constantly checking to see if you've got a new message you need to deal with - you just share images. It's easier.
 
Q. What does that shift to visual content mean for marketers?

A. In some ways it means that what was old (Print Advertising) is somewhat new again. Instagram and Pinterest are both fantastic platforms for a 21st century version of print ads. These are ads that marry a beautiful or intriguing picture with short, compelling copy. There is a science and well-worn direct marketing history to it. There are lessons from the great masters of Print Advertising that need to be learned and applied to Instagram and Pinterest. Books on those topics include the work of Joe Sugarman (The Adweek Copywriting Handbook) and David Ogilvy (Ogilvy On Advertising).  
 
Q. Okay, last question - what's your next book about?

A. Youtube Marketing Power comes out in January 2014 and is a deep dive into how to do direct marketing on that platform. It was fun to write because Youtube was the first social network we got into when we started Liberty Jane Clothing. It's the platform we feel like we know the best - and interestingly, it's the biggest/best platform that still perplexes lots of small business marketers, and even big corporate marketers. We aren't a very big deal in Youtube, but we have over 11,000 subscribers and 2 million video views - so we've had some proven results. And of course, I interview a whole collection of awesome people doing great things in Youtube - so it was fun to write. 
 
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Product Details

  • Paperback: 256 pages
  • Publisher: McGraw-Hill Education; 1 edition (October 8, 2013)
  • Language: English
  • ISBN-10: 0071827005
  • ISBN-13: 978-0071827003
  • Product Dimensions: 0.5 x 6.2 x 9 inches
  • Shipping Weight: 11.4 ounces (View shipping rates and policies)
  • Average Customer Review: 4.3 out of 5 stars  See all reviews (35 customer reviews)
  • Amazon Best Sellers Rank: #81,501 in Books (See Top 100 in Books)

Customer Reviews

Top Customer Reviews

By Michelle Dunn VINE VOICE on November 14, 2015
Format: Paperback Verified Purchase
I bought this book based upon all the positive reviews here. I am an Instagram user and wanted to learn more ways to use Instagram to market myself and my business. This book is for anyone who knows nothing about Instagram, it is very basic. If you are already using Instagram and know how to market online, this book is not for you. This is basic, a general overview of using Instagram, hashtags and the app. Not for anyone who has any knowledge about these things. Did not give me any new ideas or tips on ways to use Instagram to build my brand.
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Format: Kindle Edition Verified Purchase
This book was a great help in getting me started marketing my etsy business on instagram! I have to be honest I wasn't doing a good job of getting my shop out there on social media. I set up a blog...which no one read, put up a facebook page which no one paid any attention to. Did a pinterest page that I never kept up with. None of it seemed to click until I read Jason's book on Instagram! I took his advice, set up an account and started liking and following people interested in my area (my tribe as he called it) and oh my gosh, its taking off! In three weeks I have over 30 followers meeting my goal of getting ten per week. I love seeing the pics others are putting up, am working on making better pics myself to get more likes and its spilling over onto my facebook and pinterest pages now with a renewed sense of what they can do to help my marketing efforts! All I can say is if you have a small business and want to see it grow in new directions you should read this book, not just for the instagram tips but for tons of marketing info and ideas that Jason incorporates into it!
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Format: Paperback
When I first picked up this book, I did not know what to fully expect. I initially just wanted a self-help book to get me familiar with Instagram. What I got out of this book was so much more. The author, Jason Miles, gives a great historical backdrop on the power of these types of applications. Additionally, before he delves into the use of Instagram, he provides examples of the power of this great application through the work of other companies who have exploited its power to get a foothold in the market.

I must admit, I am lacking in the intensity and drive when it comes to these social mediums. That was then. Now, I am a firm believer that I must be diligent in my efforts to succeed by learning, embracing, and utilizing such marketing instruments as Instagram. I simply cannot afford NOT to ignore Instagram.

Buy this book. Learn. Prosper.
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Format: Paperback
I don't understand the hype around Instagram, but I do understand that the platform is insanely popular.

Reading Instagram Power didn't change my mind about prioritizing Instagram for business, but it did offer new insight into how a company might use the platform for brand-building and, ultimately, sales. The book takes a good look at how Instagram compares to other popular social media platforms and walks the reader through some strategies for using photography to bond with your customers and prospects. For example, Miles identifies 12 emotions that a good photograph might trigger in your audience: love, desire, desire to belong, desire to collect, curiosity, storytelling, greed (bargains), urgency, instant gratification, exclusivity, ownership (engagement), and justification (of a purchase).

The strength of Instagram Power is less about Instagram and more about the power of visual marketing. As the social Web becomes increasingly attuned to visual imagery, it has become more and more important that businesses understand how to use visuals to communicate and tell our stories.
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Format: Kindle Edition
While teaching elementary school, I once remarked, "I have a video camera but I don't know how to make a movie." One of my fifth grade students, Hannah, said, "Don't worry Mrs. R, I will stay in at recess and teach you iMovie." In case you don't have a student around, I can highly recommend Instagram Power: Build Your Brand and Reach More Customers with the Power of Pictures by Jason Miles to quickly get started with this powerful tool.

This book shares success stories and easy steps to get started with the latest social media winner. My husband, George, is building our brand on Instagram and with Miles' steps and coaching from a friend's eleven year old, we are making progress. Recently, we were on the plane with students studying in London who gave us more assistance on the road to social media greatness.

Do you think you don't need social media or a mobile site? Think again.

"According to analyst Mary Meeker, at the end of 2012 there were 5 billion cell phones in use globally. (Global Trends Report) The planet has 7 billion people, but many of them are children."
And really many children are also on their phones!

When I consult for social media, many people ask me: "Oh no! Do I have to learn another platform?" The answer is yes. As Miles reports: "In August 2012, Instagram passed Twitter in terms of daily active users on mobile devices." It is important to pick the social media platforms that match your audience but remember: "Recent statistics indicate that roughly 5 million Instagram images are shared every day."

One of Miles' top tips for Instagram is including captions. We took his advice and downloaded InstaCap but our friend, Dean, recommended InstaMag, which we are enjoying more.
Read more ›
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