Instant Brainpower: Tune Up Your Thinking Now! (Instant (Kogan Page)) [Paperback]

Brian Clegg (Author)

Book Description

Publication Date: November 1, 1999 | ISBN-10: 0749430249 | ISBN-13: 978-0749430245

This lively guide is packed with ideas and exercises that will stretch readers brainpower - helping them to think both more clearly and in totally different ways. A mental workout for creating a lively mind the book shows how to: Build a store of knowledge and make use of it, test memory and recall skills and improve upon them, and increase creativity and the ability to think laterally. The main section of the book comprises over 70 exercises - each taking between 5 and 30 minutes to undertake. Each exercis is ranked on scales for knowledge, memory and creativity to guide readers to techniques that will both polish their personal mental powers and exercise their minds. A further ranking system tells readers how much fun each exercise is to work through.

Editorial Reviews

Review

"The "Instant Series" is the answer for everyone who needs to produce a tangible improvement in a very short time. Each easy-to-use guide offers a concise introduction before moving on to the core exercise section - about 70 exercises, to be done both by individuals and groups - a vital tool to achieve instant success" -- Staffing It

From the Back Cover

The old adage is wrong. It's not who you know but what you know that matters. Knowledge and its creative use are the keys to success in the frantically changing modern world. How effective are you at building a store of knowledge and making use of it? Could your memory be better? Do you want to be more creative? This workout for the mind will help you to hone your mental skills and increase your mental agility. Instant Brainpower is an easy to use action kit, bursting with exercises that will help you to make the most of a unique asset: your brain. Full of simple, proven techniques that will help you find fresh ideas and solutions, the book offers over 70 ways to stretch your mind whether you want to: * enhance your knowledge management and ability to make connections * make your memory a valuable asset * increase your ability to think laterally * think in new ways and find creative solutions Packed with ideas to help you improve your mental energy and agility, this handy book also includes star ratings and ranked lists showing the effectiveness of each exercise in improving knowledge, memory and creativity. A further ranking system tells you how much fun each exercise is to work through. Don't just think about improving your mind, do it now - in an instant.

See all Editorial Reviews

Product Details

• Paperback: 192 pages
• Publisher: Kogan Page (November 1, 1999)
• Language: English
• ISBN-10: 0749430249
• ISBN-13: 978-0749430245
• Product Dimensions: 9.1 x 6 x 0.4 inches
• Shipping Weight: 7 ounces (View shipping rates and policies)
• Amazon Best Sellers Rank: #4,337,758 in Books (See Top 100 in Books)

More About the Author

Brian has written a number of popular science books, including Ecologic, The God Effect, on the most remarkable phenomenon of the quantum world and Before the Big Bang. Other titles include A Brief History of Infinity and Inflight Science, which explores the science that's all around you and outside your window when you are on an airplane.

Along with appearances at the Royal Institution in London he has spoken at venues from Oxford and Cambridge Universities to Cheltenham Festival of Science, has contributed to radio and TV programmes, and is a popular speaker at schools. Brian is also editor of the successful www.popularscience.co.uk book review site and is a Fellow of the Royal Society of Arts.

Brian has Masters degrees from Cambridge University in Natural Sciences and from Lancaster University in Operational Research, a discipline originally developed during the Second World War to apply the power of mathematics to warfare. It has since been widely applied to problem solving and decision making in business.

From Lancaster, he joined British Airways, where he ran teams including Emerging Technologies, amongst the most eccentric but talented staff in the company, who researched technologies from fingerprint recognition to electronic cash. This emphasis on innovation led to training with Dr. Edward de Bono, and in 1994 he left BA to set up his own creativity consultancy, running courses on the development of new ideas and products, and the creative solution of business problems. Clients include the BBC, the Met Office, British Airways, GlaxoSmithKline, Sony, The Treasury, Royal Bank of Scotland and many other blue-chips.

Brian has also written regular columns, features and reviews for numerous publications, including Nature, The Guardian, PC Week, Computer Weekly, Personal Computer World, Innovative Leader, Professional Manager, BBC History, Good Housekeeping and House Beautiful. His books have been translated into many languages, including German, Spanish, Portuguese, Chinese, Japanese, Polish, Turkish, Norwegian, Thai and even Indonesian.