Instant Creativity is a collection of tried and tested techniques to encourage individuals and groups to make the most of their creativity. It offers over 70 quick and simple exercises to help find fresh ideas and solutions to problems. It is designed to assist in combating low inspiration, brainstorming ideas for new projects, creating a better understanding of an ongoing problem, or for seeking a general direction. The range of ideas will help tap into the creative energies of any individual or an uninspired team. They are particularly useful for marketers, advertising professionals, and project designers.
Brian has written a number of popular science books, including Ecologic, The God Effect, on the most remarkable phenomenon of the quantum world and Before the Big Bang. Other titles include A Brief History of Infinity and Inflight Science, which explores the science that's all around you and outside your window when you are on an airplane.
Along with appearances at the Royal Institution in London he has spoken at venues from Oxford and Cambridge Universities to Cheltenham Festival of Science, has contributed to radio and TV programmes, and is a popular speaker at schools. Brian is also editor of the successful www.popularscience.co.uk book review site and is a Fellow of the Royal Society of Arts.
Brian has Masters degrees from Cambridge University in Natural Sciences and from Lancaster University in Operational Research, a discipline originally developed during the Second World War to apply the power of mathematics to warfare. It has since been widely applied to problem solving and decision making in business.
From Lancaster, he joined British Airways, where he ran teams including Emerging Technologies, amongst the most eccentric but talented staff in the company, who researched technologies from fingerprint recognition to electronic cash. This emphasis on innovation led to training with Dr. Edward de Bono, and in 1994 he left BA to set up his own creativity consultancy, running courses on the development of new ideas and products, and the creative solution of business problems. Clients include the BBC, the Met Office, British Airways, GlaxoSmithKline, Sony, The Treasury, Royal Bank of Scotland and many other blue-chips.
Brian has also written regular columns, features and reviews for numerous publications, including Nature, The Guardian, PC Week, Computer Weekly, Personal Computer World, Innovative Leader, Professional Manager, BBC History, Good Housekeeping and House Beautiful. His books have been translated into many languages, including German, Spanish, Portuguese, Chinese, Japanese, Polish, Turkish, Norwegian, Thai and even Indonesian.
