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Instant Income: Strategies That Bring in the Cash 1st Edition

25 customer reviews
ISBN-13: 978-0071487788
ISBN-10: 0071487786
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Editorial Reviews

From Publishers Weekly

In her first solo book, entrepreneur Switzer (co-author, with Jack Canfield, of The Success Principles) offers practical insights for business owners in a fast-paced text jam-packed with useful information and tricks of the marketing trade. Designed to bring in customers and cash, Switzer's guide builds on small business basics and provides authoritative strategy in an impressive number of areas: customers, joint-ventures, advertising, prospecting, sales, the internet, apprenticeships, negotiating deals and "earning extra income whenever you need it." Switzer is a firm believer in research, promoting the theory that the best marketing campaigns gather as much knowledge as possible about potential customers-their problems, needs and goals-in order to avoid the "customer complaints, returns, and refunds" generated by "selling prospects something they don't need." Packed with advice on everything from "Writing ads that make the phone ring" to "Launching a viral report" to "Going into business with the boss," as well as endorsements from Switzer's satisfied advisees, this book is a valuable resource for anyone who owns a small business or is interested in making some extra money; media-savvy consumers may also find this book useful in navigating the marketing forces that bombard them daily.
Copyright © Reed Business Information, a division of Reed Elsevier Inc. All rights reserved.

From the Back Cover

“You have a choice. You can spend 10 million dollars or 10 lifetimes to learn this rare information . . . or you can read this book. Every single thing you need is in it.”-T. Harv Eker, #1 New York Times Bestselling Author of Secrets of the Millionaire Mind

“Brilliantly simple and masterfully explained, the Instant Income formula can add substantial new cash flow to anyone's financial future. If you are looking to finish rich in your business, stop what you are doing and read Janet Switzer's revolutionary new book.”-David Bach, #1 New York Times bestselling author of The Automatic Millionaire

“In just 20 minutes on a Tuesday evening, Janet Switzer gave me a complete strategy for boosting my company's revenue. By Thursday afternoon, we had brought in an extra $332,650. Improve your own finances by reading this amazing book. Then buy copies for all your friends. The Instant Income system works so well, the results will take your breath away.”-Les Brown, legendary motivational speaker, talk-show host, and bestselling author of Live Your Dreams

“Lots of books will tell you how to invest your money. Instant Income tells you where to get the money in the first place. Janet Switzer's well-written guide truly delivers the first part of the wealth-building equation.”-Brian Tracy, bestselling author of The Way To Wealth and Getting Rich Your Own Way

“Everyone would like to have instant wealth, instant riches and instant success. Now Janet Switzer shows you exactly how to do it in the clearest, most step-by-step method ever.”-Mark Victor Hansen, cofounder of the Chicken Soup for the Soul® series



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Product Details

  • Hardcover: 272 pages
  • Publisher: McGraw-Hill Education; 1 edition (February 9, 2007)
  • Language: English
  • ISBN-10: 0071487786
  • ISBN-13: 978-0071487788
  • Product Dimensions: 6 x 1.1 x 9.1 inches
  • Shipping Weight: 1.5 pounds
  • Average Customer Review: 4.4 out of 5 stars  See all reviews (25 customer reviews)
  • Amazon Best Sellers Rank: #613,887 in Books (See Top 100 in Books)

More About the Author

Janet Switzer is a 25-year veteran of generating revenue for celebrity entrepreneurs, bestselling authors and thousands of small businesses. She's the New York Times bestselling coauthor of The Success Principles: How to Get From Where You Are to Where You Want to Be with Jack Canfield, published in 30 languages. She's also the #1 bestselling author of Instant Income: Strategies That Bring in the Cash for Small Businesses, Innovative Employees and Occasional Entrepreneurs from McGraw-Hill Publishers.

She's developed and executed the day-to-day income-generation strategies of many of the world's celebrity entrepreneurs including Chicken Soup for the Soul founder Jack Canfield; television personality Lisa Nichols; personal finance expert David Bach; motivational speaker Les Brown; underground business guru Jay Abraham; and tapping-therapy founder Dr. Roger Callahan, among many others.

Her books, newsletters and training courses are read and used by businesspeople in more than 80 countries. And her popular small business column is syndicated to more 220 media outlets worldwide. Miss Switzer has traveled to nearly every continent speaking to thousands of entrepreneurs, independent sales professionals, corporate employees and industry association members on the principles of success and income generation.

She has been a widely published journalist, began her career as a political campaign specialist for a Member of the United States Congress, and is a former columnist with Nightingale-Conant's AdvantEdge magazine and Training Magazine (Asia Edition).
A popular media personality, she has been featured in the Wall Street Journal, USA Today, the New York Times, Time Magazine, US Weekly, Entrepreneur Magazine, Publisher's Weekly, Metropolitan Magazine, Costco Connection and countless other periodicals and newspapers.

She also specializes in helping small businesses from virtually every industry establish systems that bring in consistent income.

She has counseled businesses in dozens of diverse industries and in virtually every business category--including hi-tech, manufacturing, retail, service businesses, dealer-distributors, professional practices, consulting firms and more--in leveraging their products, services, inventory, expertise, distribution channels, Internet presence, intangibles and other assets for millions in revenue.

Because of her unique expertise in marketing books and knowledge products, Miss Switzer has also become one of America's top advisors to authors, entrepreneurs, consultants, direct sales professionals, professional practitioners, specialty businesses and other entrepreneurial and corporate groups who benefit from being published and publicized.

Miss Switzer's specialized agency consults directly with companies who are ready to establish new income-generation systems in their business. And her publishing division makes available courses, business plans, and monthly strategy packages to help business owners refocus their operations and staff on bringing in the cash.

Miss Switzer lives in California. To learn more, visit and

Customer Reviews

Most Helpful Customer Reviews

63 of 79 people found the following review helpful By John Chancellor TOP 500 REVIEWERVINE VOICE on March 17, 2007
Format: Hardcover
If you buy this book looking for ways to generate "instant" income, you will be disappointed. While there are some good ideas in the book, it is not a how to manual. Most of the ideas presented take both time and money to implement.

Having worked with hundreds of small business owners over a number of years, I found the section on intrapreneurship (an employee going into business with the owner)to be a little naive. My estimate would be well over 90% of owners of small businesses would be rather closed minded about the concept.

I found the book to be a good reminder of lots of things any business owner should at least think about. However the information was extremely general in nature. While there were some good points on most of the subjects covered, if you don't have the know how to implement them, you will either need to buy into Janet's coaching program or seek other expert advice.

Again it serves as a better reminder and check list than as a how to manual.
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16 of 19 people found the following review helpful By Lisa Lang Blakeney on May 9, 2007
Format: Hardcover Verified Purchase
If you are considering generating more income from your existing business online OR you are thinking about creating a new online business - then this is a great book to grab a load of ideas on how to start. You will learn about income streams that you didn't even think of - ones that are quite easy - and then you also learn about some more advanced ideas if you are already somewhat established. What I really like about this book is that it is not one of those general fluffy books telling you things you already know about generating income. Like I don't need to hear one more thing how to save using the "latte factor". What I needed were a ton of ideas to work into my existing business - and that's what this book gave me. At the end, you will be able to sit down and design a marketing plan based on the great new ideas that you decide to use.
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2 of 2 people found the following review helpful By Reader Views on March 19, 2007
Format: Hardcover
Reviewed by Vicki Landes for Reader Views (3/07)

"Instant Income" promises you hear an immediate `cha-ching' and delivers ground-breaking strategies to get it. From the exceptional mind of wealth-building guru Janet Switzer, "Instant Income" is a breath of fresh air for those struggling professionals looking to make more money doing what they love. Switzer has been the extra punch behind such heavy-hitters as Jack Canfield (Mr. Chicken Soup for the Soul) and her approaches to increasing profit have made her clients exorbitant amounts of additional revenue they never realized was there waiting for them.

"Instant Income" is a collection of Switzer's tried-and-true secrets for getting the most out of a business and its common practices. Her tactics are brilliantly simple and by merely implementing a few, one can see an instantaneous difference. The book is divided up into several parts, concentrating on bring in cash through customers, joint ventures, advertising, prospecting, sales, the internet, even finding potentially overlooked outlets for business owners to explore. Further, she understands the security of a steady paycheck so she's got plenty of ideas for the `intrapeneur', who wants to stay at their current job while obtaining a higher salary or a better position within the company. She's even got an abundance of inspiration for the `occasional entrepreneur' who would like to make some extra money on the side. Whether a business owner, an employee looking to improve the company they work for, or an entrepreneur Switzer has plenty of new solutions to try.

Switzer delivers her message superbly - not only are her secrets easy to understand and quick to implement with a little extra effort, it feels like she's right there coaching you as you read her book.
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9 of 12 people found the following review helpful By Linda M. Lopeke on March 26, 2007
Format: Hardcover
Big or small, if you are a business looking for an indispensable strategic planning tool for growing revenue from previously untapped methods, this is it! If you can read, there's enough meat here to keep your current account fed a long time. All you have to do is "fill in the blanks" with the details of your own situation.

No need to risk everything on spec--this book contains solid information and the free resources and support materials will help you analyse your own opportunities quite thoroughly. There's no excuse for not making it in your small business when help like this is just a few dollars away (and free if you borrow the book from the public library).

Instant Income made me proud to be a non-fiction writer because I could clearly see how presenting good information well can mean the difference between someone making it or not in a small business.

And you can take that right to the bank!

LINDA M. LOPEKE, Fortune 500 business strategist and MBA Professor
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17 of 24 people found the following review helpful By William Watts Craig III on March 2, 2007
Format: Hardcover
When I was growing up in New York, we had a saying about success, "It's not always what you know, but who you know that counts!"

Janet Switzer's "Instant Income" gives you the best of both worlds; Janet is the "who" you need to know, and she shows you exactly "what" you need to know and how to make it work for you! Instant Income will virtually lead you by the hand to your financial windfall in literally days.

As a test, I shared Janet's strategy for converting one-time customers to continuity customers (page 23) with a friend who owns a small business in Colorado. She had success in less than 30 days - picking up several new clients for sizeable fees!

Next, I shared Janet's strategy for building a business empire using a "Two-Step" seminar-workshop campaign (page 116) with a local colleague in the real estate business. Using Janet's "template" for writing effective copy, I wrote an ad which ran in a local paper and helped create a web presence. So far, the business has averaged about 30 leads per day and the first seminar is less than two weeks away! At $2,000.00 per enrollee, this business should generate more than $1,000,000.00 before the year is over!

Now that I've helped others, I've started assembling my own "Instant Income" system for myself!

If you don't purchase any other 'how to' book this year, buy "Instant Income" and use some of the "instant income" you'll produce to "gift" a copy to your friends and family! Instant Income should be the cornerstone of every library on achieving success.

At any price, "Instant Income" by Janet Switzer, is a double-barreled bang for your buck!

William W. Craig, III

Part-Time Income For You
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