Instant Leads (Instant Success Series) (Paperback)

by Bradley Sugars (Author), Brad Sugars (Author) "Charlie, I'm going to start with classified advertising, if that's OK?..." (more)
Key Phrases: radio copy, referral strategy, host business, Yellow Pages, Instant Leads, Charlie's Garage (more...)

Editorial Reviews

Product Description

Start a steady stream of leads flowing into your business.

Trying to grow a business without a steady supply of fresh leads is like trying to drive across the country on a single tank of gas. With everything on your plate, who has time to chase after new leads?

Don't panic. Self-made millionaire Brad Sugars shows you why generating a constant flow of hot leads isn't nearly as complicated as you might think. Discover how to:

• Run killer print ads, radio campaigns, and mailings
• Form strategic alliances with suppliers and local businesses
• Use promotional offers and guarantees to set yourself apart from the herd
• Make sure your plans are cost-effective with a break even analysis

Get real results right now when you discover all that Instant Success has to offer!

Instant Advertising * Instant Cashflow * Instant Profit * Instant Promotions * Instant Referrals * Instant Repeat Business * Instant Sales * Instant Systems * Instant Team Building * The Business Coach * The Real Estate Coach * Successful Franchising * Billionaire in Training

From the Back Cover

Start a steady stream of leads flowing into your business.

Trying to grow a business without a steady supply of fresh leads is like trying to drive across the country on a single tank of gas. With everything on your plate, who has time to chase after new leads?

Don't panic. Self-made millionaire Brad Sugars shows you why generating a constant flow of hot leads isn't nearly as complicated as you might think. Discover how to:

• Run killer print ads, radio campaigns, and mailings
• Form strategic alliances with suppliers and local businesses
• Use promotional offers and guarantees to set yourself apart from the herd
• Make sure your plans are cost-effective with a break even analysis

Get real results right now when you discover all that Instant Success has to offer!

Instant Advertising * Instant Cashflow * Instant Profit * Instant Promotions * Instant Referrals * Instant Repeat Business * Instant Sales * Instant Systems * Instant Team Building * The Business Coach * The Real Estate Coach * Successful Franchising * Billionaire in Training

See all Editorial Reviews

Product Details

• Paperback: 192 pages
• Publisher: McGraw-Hill; 1 edition (December 19, 2005)
• Language: English
• ISBN-10: 0071466630
• ISBN-13: 978-0071466639
• Product Dimensions: 8.8 x 6 x 0.8 inches
• Shipping Weight: 10.4 ounces (View shipping rates and policies)
• Average Customer Review: 4.7 out of 5 stars See all reviews (6 customer reviews)
• Amazon.com Sales Rank: #70,469 in Books (See Bestsellers in Books)

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  #49 in	Books > Business & Investing > Small Business & Entrepreneurship > Marketing
  #87 in	Books > Business & Investing > Industries & Professions > Customer Service

Customer Reviews

Most Helpful Customer Reviews

2 of 3 people found the following review helpful:

5.0 out of 5 stars Leads made simple, January 14, 2006

By	D. Achtemeier (Michigan) - See all my reviews (REAL NAME)

The success of every business depends on the ability to generate new and qualified leads. Yet most small businesses often spend their time and money on methods that don't produce good results. This book is filled with excellent ideas and the process to implement them. The real life examples make it an easy read with good comprehension. It gave me the confidence to put them into action for my business.

5.0 out of 5 stars A Book For Success, January 11, 2009

By	Karl Smith "Risk Manager" (Manhattan, NY USA) - See all my reviews

Excellent book to understand how your small business should be managed in terms of new leads achievement. Good principles and techniques shown. Highly recommended.

3.0 out of 5 stars Maybe, Maybe Not, April 3, 2008

By	Aaauger (Austin, TX United States) - See all my reviews

This book is a small selction of lead generation methods. Whether or not they work for you probably depends on your product-market. Most of the methods that were emphasized seemed to discount the prospect's intelligence: classified ads and direct offers with copy reminscent of a carnival hawker. The chapter about strategic partnerships had the most valuable content.

Overall, this book is a little light on lead generation methods - especially how to qualify them for your business. It also has a lot of fluff: a storyline, pages of questions with lots of blank space, and a long pitch for business coaching. I got more out of the author's cash flow book.