The Instant Press Release Toolkit [CD-ROM]

George McKenzie (Author)

Book Description

Publication Date: June 1, 2003

How To Use Press Releases For Public Relations, Free Advertising, Internet Marketing, Website Promotion, and Small Business Publicity.

This 4 CD set includes three electronic manuals, one software program for automatically formatting press releases, one software program for generating suggested press release headlines, and three hours of interviews with PR experts or former journalists who reveal the most effective ways to write and distribute a press release (even for those who have never done one before and have no public relations training).

There are templates for six different kinds of press releases, and detailed critiques of over a dozen actual releases.

The Instant Press Release Toolkit is designed especially for small business owners, professionals, consultants, speakers and home based business operators -- those who need to get the word out about themselves but can't yet afford to buy advertising or hire a public relations professional.

Editorial Reviews

About the Author

George McKenzie is currently a radio talk show host in San Antonio, Texas. He's a former TV news anchor, and during his 30 year career in broadcasting, he has read thousands of press releases. He publishes a free weekly electronic newsletter, "Publicity Goldmine Ezine," which offers advice and tips for anyone who needs free publicity and low cost advertising to grow their business

Product Details

• CD-ROM
• Publisher: 101PublicRelations.com (June 1, 2003)
• Language: English
• ISBN-10: 0972978259
• ISBN-13: 978-0972978255
• Product Dimensions: 6.6 x 6.3 x 1 inches
• Shipping Weight: 6.4 ounces (View shipping rates and policies)
• Average Customer Review: 3.0 out of 5 stars  See all reviews (2 customer reviews)
• Amazon Best Sellers Rank: #3,226,826 in Books (See Top 100 in Books)

Customer Reviews

Most Helpful Customer Reviews

2 of 2 people found the following review helpful:

1.0 out of 5 stars Dont Wate Your Money, January 9, 2007

By 

Sean Flanagan - See all my reviews
(REAL NAME)   

This review is from: The Instant Press Release Toolkit (CD-ROM)

Not to sure about the other review on this item. My guess is its probably a friend of the authors. This Press Release Toolkit consists of a few audio CDs and a forms type disk which is connected to the internet. CDs are homemade and terrible sound quality. They actually only play in 1 of our 2 cars because they are labeled with paper laminates. The content is about as good as the audio (bad). Overall a very poorly put together, cheap product. Im very surprised Amazon even sells this because most of the other stuff I purchase here is of decent quality.

2 of 6 people found the following review helpful:

5.0 out of 5 stars Press Releases Made Very Easy, April 17, 2004

By 

Charles W Tarver Jr (Sevierville, TN United States) - See all my reviews

This review is from: The Instant Press Release Toolkit (CD-ROM)

"Using the invaluable information inside George
McKenzie's suite of excellent products, I took a
bit different path. I incorporated George's great
advice with what I learned from Trout & Ries in
their excellent books, and here's what I did...

I used his Press release Toolkit to assemble a
great press release in less than 10 minutes.

Rather than send out a bazillion PR releases to
lots of folks who might not want my news, I
concentrated just on folks in my target market.

Using George's stellar advice, I attracted 42
international business people and marketers to a
project I was doing, instead of trying to attract just
strictly reporters. Why did I do that? To also gain
access to their knowledge, reputation, (and their
customer lists.)

So I "killed two birds with one stone" by following
this path. My recommendation to you is that you
actually LEARN why George's strategies are so
powerful. Spend some time on your strategy,
and then use George's excellent and proven
techniques to differentiate yourself from all of the
crazy noise in the marketplace, and then you'll
best serve your own desires as you grow.

All the best to you -
Chip Tarver
Author, "First Contact Secrets" ... How to Meet
Anyone for Any Reason at Any Time"
http://www.FirstContactSecrets.com