Customer Reviews

The Instant Press Release Toolkit

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Not to sure about the other review on this item. My guess is its probably a friend of the authors. This Press Release Toolkit consists of a few audio CDs and a forms type disk which is connected to the internet. CDs are homemade and terrible sound quality. They actually only play in 1 of our 2 cars because they are labeled with paper laminates. The content is about as good as the audio (bad). Overall a very poorly put together, cheap product. Im very surprised Amazon even sells this because most of the other stuff I purchase here is of decent quality.

"Using the invaluable information inside George
McKenzie's suite of excellent products, I took a
bit different path. I incorporated George's great
advice with what I learned from Trout & Ries in
their excellent books, and here's what I did...

I used his Press release Toolkit to assemble a
great press release in less than 10 minutes.

Rather than send out a bazillion PR releases to
lots of folks who might not want my news, I
concentrated just on folks in my target market.

Using George's stellar advice, I attracted 42
international business people and marketers to a
project I was doing, instead of trying to attract just
strictly reporters. Why did I do that? To also gain
access to their knowledge, reputation, (and their
customer lists.)

So I "killed two birds with one stone" by following
this path. My recommendation to you is that you
actually LEARN why George's strategies are so
powerful. Spend some time on your strategy,
and then use George's excellent and proven
techniques to differentiate yourself from all of the
crazy noise in the marketplace, and then you'll
best serve your own desires as you grow.

All the best to you -
Chip Tarver
Author, "First Contact Secrets" ... How to Meet
Anyone for Any Reason at Any Time"
http://www.FirstContactSecrets.com