Instant Promotions (Instant Success Series) [Paperback]

Bradley Sugars (Author), Brad Sugars (Author)

Book Description

Series: Instant Success Series | Publication Date: December 19, 2005

Get the good word out about your business!

When it comes to attracting customers, the only difference between your company and Sprint, Apple, or Burger King is great promotions. But what if you don't have millions for sophisticated PR and advertising campaigns? No problem. A self-made multimillionaire and business expert, Brad Sugars helps you create compelling press releases, sizzling ads, irresistible in-store promotions, and other promotional tools that get customers flocking to you. Discover how to:

• Identify and reach your target market
• Use the media to your advantage
• Attract influential special interest groups
• Design eye-catching materials that help you stand out and get noticed

Get real results right now when you discover all that Instant Success has to offer!

Instant Advertising * Instant Cashflow * Instant Leads * Instant Profit * Instant Referrals * Instant Repeat Business * Instant Sales * Instant Systems * Instant Team Building * The Business Coach * The Real Estate Coach * Successful Franchising * Billionaire in Training

Editorial Reviews

From the Back Cover

Get the good word out about your business!

When it comes to attracting customers, the only difference between your company and Sprint, Apple, or Burger King is great promotions. But what if you don't have millions for sophisticated PR and advertising campaigns? No problem. A self-made multimillionaire and business expert, Brad Sugars helps you create compelling press releases, sizzling ads, irresistible in-store promotions, and other promotional tools that get customers flocking to you. Discover how to:

• Identify and reach your target market
• Use the media to your advantage
• Attract influential special interest groups
• Design eye-catching materials that help you stand out and get noticed

Get real results right now when you discover all that Instant Success has to offer!

Instant Advertising * Instant Cashflow * Instant Leads * Instant Profit * Instant Referrals * Instant Repeat Business * Instant Sales * Instant Systems * Instant Team Building * The Business Coach * The Real Estate Coach * Successful Franchising * Billionaire in Training

About the Author

Bradley J. Sugars is a world-renowned entrepreneur, author, and business coach who has helped nearly a million clients around the world find business success. Brad is the founder of Action International, a global network of business coaches with nearly 1000 offices worldwide. Brad and the Action International team have refined over 500 business strategies and systems that are used by Action business coaches on six continents.

Product Details

• Paperback: 160 pages
• Publisher: McGraw-Hill; 1 edition (December 19, 2005)
• Language: English
• ISBN-10: 0071466657
• ISBN-13: 978-0071466653
• Product Dimensions: 9 x 6.6 x 0.5 inches
• Shipping Weight: 8.8 ounces (View shipping rates and policies)
• Average Customer Review: 4.4 out of 5 stars  See all reviews (5 customer reviews)
• Amazon Best Sellers Rank: #1,037,321 in Books (See Top 100 in Books)

More About the Author

Brad Sugars was born in the city of Brisbane in Australia on May 28, 1971. Today he is a well known international business speaker, author and entrepreneur.

Brad Sugars came from humble beginnings and is a self made multi-millionaire most famous for his global business coaching franchise ActionCOACH.

Along with his family, one of the biggest influences in his life is Jim Rohn. Brad often tells audiences the tale of how as a teenager he scrimped and saved his allowance in order to afford tickets to a Jim Rohn seminar while friends his own age were enjoying spending their money on games and movies. Despite being the youngest person in the audience, the result of his attendance was life changing. During the seminar, Brad recalls when Jim Rohn told the audience to "Work harder on yourself than you do on your job."

Brad Sugars is an avid reader of non-fiction business books and ever since his attendance at this seminar has read an average of one book per week.

He himself has written 14 business books published under the McGraw Hill brand. Called the Instant Success Series - the books were originally custom published. When McGraw Hill bought the international publishing rights in 2006 it was at the time the largest multi-business book deal with a single author.

Brad Sugars has a dynamic stage presence. Brad is first an educator and through that he believes you will become motivated. When you know what to do and how to do it you can act on it.He is known for filling his seminars vast volumes of content. Not one to mince words, Brad's brash Aussie style mean he will tell you what you need to hear, not necessary what you want to hear. He has currently presented to millions of people and has a loyal fan base.


Brad Sugars is the World's #1 Business Coach. His team of almost 1,000 coaches at ActionCOACH, coach tens of thousands of business owners in 22 countries in his simple yet powerful business growth techniques every day.

Now you can learn Brad's simple yet powerful approach to business and wealth ... Visit www.actioncoach.com or www.bradsugars.com to learn more ...

You can follow Brad Sugars via Facebook and Twitter at:

www.facebook.com/BradleySugars

www.twitter.com/ActionCOACHCEO

Customer Reviews

Most Helpful Customer Reviews

3 of 3 people found the following review helpful:

5.0 out of 5 stars Instant Promotions, January 12, 2006

By 

Joanna Kruger - See all my reviews
(REAL NAME)   

This review is from: Instant Promotions (Instant Success Series) (Paperback)

A fantastic, no-nonsense tool for making promotional material work for you.

In Instant Promotions, Sugars outlines how to find target markets, locate appropriate media representatives, write world-class press releases, and attract customers through innovative, tailored promotional campaigns. Using a narrative story detailing his business coaching relationship with an auto mechanic named Charlie, Sugars unlocks the secrets to promotions and public relations in a clear, easy-to-understand manner.

Easy to read, with great examples on how to implement campaigns.

1 of 1 people found the following review helpful:

3.0 out of 5 stars Not for strategic promotional planning, yet worth reading, November 9, 2006

By 

Loaay Ahmed (Kuwait) - See all my reviews
(REAL NAME)   

This review is from: Instant Promotions (Instant Success Series) (Paperback)

I guess it's my fault for rushing into buying the book without going through the table of contents and other details like I usually do. I recently purchased Sugars' Instant Cash flow book and it made a lot of sense so I rushed online and looked at his other titles and decided to go for Instant Promotions.

After going through it a few times, I found some useful tips and general helpful remarks scattered throughout the book. What the book is not about is how to strategically build well structured promotional plans and how to evaluate their ROI (Return On Investment). The last chapter titled, PART 7 - Creating Powerful Offers, talks about promotion building briefly.

Overall, the reader will benefit good tips related to creating promotional tools such as press releases, brochures, direct mail, etc. A good addition to the business library, but not the only book you should read about promotions. I find books like "SALES PROMOTION ESSENTIALS The 10 Basic Sales Promotion Techniques...and How to Use Them" and "HOW TO SELL MORE STUFF! Promotional Marketing That Really Works" are strategically more useful.

1 of 1 people found the following review helpful:

5.0 out of 5 stars All I needed to know about promoting a business..., January 12, 2006

By 

P. Khedekar (Auckland, NZ) - See all my reviews
(REAL NAME)   

This review is from: Instant Promotions (Instant Success Series) (Paperback)

It was easy to understand & simple to implement promotional strategies... Steps to guide all the way...
Didn't had to be a creative guru to develop effective promotional material...Thanks to Brad!!!