Customer Reviews

Instant Promotions (Instant Success Series)

5 star:		(3)
4 star:		(1)
3 star:		(1)
2 star:		(0)
1 star:		(0)

 

 

A fantastic, no-nonsense tool for making promotional material work for you.

In Instant Promotions, Sugars outlines how to find target markets, locate appropriate media representatives, write world-class press releases, and attract customers through innovative, tailored promotional campaigns. Using a narrative story detailing his business coaching relationship with an auto mechanic named Charlie, Sugars unlocks the secrets to promotions and public relations in a clear, easy-to-understand manner.

Easy to read, with great examples on how to implement campaigns.

I guess it's my fault for rushing into buying the book without going through the table of contents and other details like I usually do. I recently purchased Sugars' Instant Cash flow book and it made a lot of sense so I rushed online and looked at his other titles and decided to go for Instant Promotions.

After going through it a few times, I found some useful tips and general helpful remarks scattered throughout the book. What the book is not about is how to strategically build well structured promotional plans and how to evaluate their ROI (Return On Investment). The last chapter titled, PART 7 - Creating Powerful Offers, talks about promotion building briefly.

Overall, the reader will benefit good tips related to creating promotional tools such as press releases, brochures, direct mail, etc. A good addition to the business library, but not the only book you should read about promotions. I find books like "SALES PROMOTION ESSENTIALS The 10 Basic Sales Promotion Techniques...and How to Use Them" and "HOW TO SELL MORE STUFF! Promotional Marketing That Really Works" are strategically more useful.

It was easy to understand & simple to implement promotional strategies... Steps to guide all the way...
Didn't had to be a creative guru to develop effective promotional material...Thanks to Brad!!!

Everytime I open the newspaper or magazine since reading this book, I notice all the mistakes business owners make when they write their ads. It really is easy once you apply the strategies that Brad Sugars covers in detail. No more "shooting off the hip" or "flying by the seat of your pants". I found this book to be very useful in that the tactics explained here can be used by any motivated business owner, some with little or no cost. I no longer have to "promote and pray" because I know what to do to make my promotions work.

I highly recommend Instant Promotions to anyone who's serious about creating a successful advertising campaign.