Instant Referrals [Paperback]

Bradley Sugars (Author), Brad Sugars (Author)

Book Description

Publication Date: December 19, 2005

Turn your best customers into your most passionate promoters.

If you're the kind of business owner who hates cold calling and chasing after new leads, then you'll love the easy referral strategies in Instant Referrals used by self-made millionaire and entrepreneurial expert Brad Sugars. Discover how to:

• Evaluate a referral-based system that's right for your business
• Determine which customers you want referred to you- and which you don't
• Transform satisfied customers into your biggest fans by continually exceeding their expectations
• Create ways to use referrals to generate more buzz for your business

Get real results right now when you discover all that Instant Success has to offer!

Instant Advertising * Instant Cashflow * Instant Leads * Instant Profit * Instant Promotions * Instant Repeat Business * Instant Sales * Instant Systems * Instant Team Building * The Business Coach * The Real Estate Coach * Successful Franchising * Billionaire in Training

Editorial Reviews

From the Back Cover

Turn your best customers into your most passionate promoters.

If you're the kind of business owner who hates cold calling and chasing after new leads, then you'll love the easy referral strategies in Instant Referrals used by self-made millionaire and entrepreneurial expert Brad Sugars. Discover how to:

• Evaluate a referral-based system that's right for your business
• Determine which customers you want referred to you- and which you don't
• Transform satisfied customers into your biggest fans by continually exceeding their expectations
• Create ways to use referrals to generate more buzz for your business

Get real results right now when you discover all that Instant Success has to offer!

Instant Advertising * Instant Cashflow * Instant Leads * Instant Profit * Instant Promotions * Instant Repeat Business * Instant Sales * Instant Systems * Instant Team Building * The Business Coach * The Real Estate Coach * Successful Franchising * Billionaire in Training

About the Author

Bradley J. Sugars is a world-renowned entrepreneur, author, and business coach who has helped nearly a million clients around the world find business success. Brad is the founder of Action International, a global network of business coaches with nearly 1000 offices worldwide. Brad and the Action International team have refined over 500 business strategies and systems that are used by Action business coaches on six continents.

Product Details

• Paperback: 160 pages
• Publisher: McGraw-Hill; 1 edition (December 19, 2005)
• Language: English
• ISBN-10: 0071466673
• ISBN-13: 978-0071466677
• Product Dimensions: 9 x 7.3 x 0.5 inches
• Shipping Weight: 8.5 ounces (View shipping rates and policies)
• Average Customer Review: 3.7 out of 5 stars  See all reviews (14 customer reviews)
• Amazon Best Sellers Rank: #235,781 in Books (See Top 100 in Books)
  • #97 in Books > Business & Investing > Small Business & Entrepreneurship > Marketing

More About the Author

Brad Sugars was born in the city of Brisbane in Australia on May 28, 1971. Today he is a well known international business speaker, author and entrepreneur.

Brad Sugars came from humble beginnings and is a self made multi-millionaire most famous for his global business coaching franchise ActionCOACH.

Along with his family, one of the biggest influences in his life is Jim Rohn. Brad often tells audiences the tale of how as a teenager he scrimped and saved his allowance in order to afford tickets to a Jim Rohn seminar while friends his own age were enjoying spending their money on games and movies. Despite being the youngest person in the audience, the result of his attendance was life changing. During the seminar, Brad recalls when Jim Rohn told the audience to "Work harder on yourself than you do on your job."

Brad Sugars is an avid reader of non-fiction business books and ever since his attendance at this seminar has read an average of one book per week.

He himself has written 14 business books published under the McGraw Hill brand. Called the Instant Success Series - the books were originally custom published. When McGraw Hill bought the international publishing rights in 2006 it was at the time the largest multi-business book deal with a single author.

Brad Sugars has a dynamic stage presence. Brad is first an educator and through that he believes you will become motivated. When you know what to do and how to do it you can act on it.He is known for filling his seminars vast volumes of content. Not one to mince words, Brad's brash Aussie style mean he will tell you what you need to hear, not necessary what you want to hear. He has currently presented to millions of people and has a loyal fan base.


Brad Sugars is the World's #1 Business Coach. His team of almost 1,000 coaches at ActionCOACH, coach tens of thousands of business owners in 22 countries in his simple yet powerful business growth techniques every day.

Now you can learn Brad's simple yet powerful approach to business and wealth ... Visit www.actioncoach.com or www.bradsugars.com to learn more ...

You can follow Brad Sugars via Facebook and Twitter at:

www.facebook.com/BradleySugars

www.twitter.com/ActionCOACHCEO

Customer Reviews

Most Helpful Customer Reviews

4 of 4 people found the following review helpful:

1.0 out of 5 stars THESE ARE ALL FAKE REVIEWS!!!!, April 11, 2008

By 

A. Reviewer - See all my reviews

This review is from: Instant Referrals (Paperback)

Click on the "see all my reviews" link for reviewers on this book. All they have reviewed is the "Instant..." books like this one. Obviously planted reviews. I know which book on referral generation I'm NOT buying. Pathetic!

5 of 6 people found the following review helpful:

5.0 out of 5 stars A Must For Every Small Business Owner, January 14, 2006

By 

Michael Stoughton (Champlin, MN) - See all my reviews
(REAL NAME)   

This review is from: Instant Referrals (Paperback)

Creating a referral based business is the goal of every small business owner. Having your customers send you new customers is the most cost and time effective way of growing your business. However it doesn't happen overnight, or by accident. Having an effective referral based strategy is a must if you want to get the many high quality leads from your existing customers. Instant Referrals provides dozens of cost effective strategies that any small business owner can easily implement. When you read Instant Referrals you will say to yourself..."Why haven't I been doing this all along?"

2 of 2 people found the following review helpful:

1.0 out of 5 stars Instant Referrals, March 9, 2008

By 

D. J. Swinson "Jeff" (Lake Forest, IL) - See all my reviews
(REAL NAME)   

This review is from: Instant Referrals (Paperback)

I a glad I borrowed this book from the library rather than having shelled out $ for it. Urfortunately I question my library now, "Why did they have this rather than the first two referral books I had on my list!"
The book is less about referrals than Mr. Sugars dream about general marketing and operation of a small business. I was frustrated in even finding direction from him to approach customers in requesting referrals. He seemed to dance around the referral process by writing about a variety of other business operating issues rather than getting to the point.
Even more curiously, his ideas about customer contact appear outright bizarre. Who would want to do business with someone so haughty?
My impression is that the author writes from dreams rather than experience.
On the other hand, somehow the book had a lot of positive reviews and it caused me to waste my time in picking it up at the library. I humbly say I don't know how he did that!