Customer Reviews

Instant Referrals

5 star:		(8)
4 star:		(2)
3 star:		(0)
2 star:		(0)
1 star:		(4)

 

 

Click on the "see all my reviews" link for reviewers on this book. All they have reviewed is the "Instant..." books like this one. Obviously planted reviews. I know which book on referral generation I'm NOT buying. Pathetic!

Creating a referral based business is the goal of every small business owner. Having your customers send you new customers is the most cost and time effective way of growing your business. However it doesn't happen overnight, or by accident. Having an effective referral based strategy is a must if you want to get the many high quality leads from your existing customers. Instant Referrals provides dozens of cost effective strategies that any small business owner can easily implement. When you read Instant Referrals you will say to yourself..."Why haven't I been doing this all along?"

I a glad I borrowed this book from the library rather than having shelled out $ for it. Urfortunately I question my library now, "Why did they have this rather than the first two referral books I had on my list!"
The book is less about referrals than Mr. Sugars dream about general marketing and operation of a small business. I was frustrated in even finding direction from him to approach customers in requesting referrals. He seemed to dance around the referral process by writing about a variety of other business operating issues rather than getting to the point.
Even more curiously, his ideas about customer contact appear outright bizarre. Who would want to do business with someone so haughty?
My impression is that the author writes from dreams rather than experience.
On the other hand, somehow the book had a lot of positive reviews and it caused me to waste my time in picking it up at the library. I humbly say I don't know how he did that!

This book shows you how your customers can become raving fans for your business and do the selling for you!

Instant Referrals explains the process through which entrepreneurs can grow their businesses by encouraging their existing customers to promote their business for them.

Instant Referrals follows the story of Charlie, an auto repair shop owner who dreams of turning his business into a referrals-based enterprise. Charlie doesn't know much about business or marketing, but begins to work closely with Sugars, an expert business coach, in order to expand his existing customer base. With a captivating narrative story, Sugars outlines proven methods that Charlie and other business owners can use in order to promote their businesses through referrals from current customers.

Why spend time chasing new leads when your customers are your best sales tool. And Sugars makes it all so easy.

The nice part of Brad's books is that they are all pretty easy and quick reads. He does give several ideas for referral programs and really helps you set it up correctly by asking what type of business do you want and which program will be conducive of that business.

Brad uses a fictional business as an example and to help drive his points in, that's part of what makes this book easier to read. If you want to set up a referral program and not sure what to do, this is a book for you.

I found this book to be extremely helpful for 4 specific reasons: First, Brad Sugars covers the "theory" behind true marketing, as one must understand that to bring about any real changes to business growth. I was forced to really examine what my target market looks like so that I know what referrals to ask for. Next, there were 21 specific strategies that were covered in depth. Every business owner can pick a handful from this list and get results! Next, I always enjoy reading a true life case study with a real business. This shows how the process works in the real world. Last, the section on testing and measuring ties everything together. Research has shown that 80% of our marketing efforts don't work. The only way we can identify what does work is to consistently test and measure. This section provides guidance and a sample form to be used. All in all, this book is a must for a business owner's library and a reference that should be re-read often.

Instant Referrals teaches you how to turn your best customers into your most passionate promoters.

The Author Bradley J Sugars provides business owners with an alternative strategy to cold calling and chasing after new leads.

During Instant Referrals you will learn how to evaluate and implement a referral based system that's right for your business.

Sugars also helps you determine which customers you want referred to your business and which ones you don't.

This book is a workbook that will help you build a referral-based business. It contains 21 powerful strateiges you can use to get your business revving on all cylinders.

These strategies will not only transform your business; they will also transform the way you go about business.

If you want to get results right now then I suggest you read Instant Referrals so you can get your customers to actually do your selling for you.

This book shows you how your customers can become raving fans for your business and do the selling for you! Instant Referrals explains the process through which entrepreneurs can grow their businesses by encouraging their existing customers to promote their business for them.

A referral based business is one that relies largely on referral strategies to generate business. A referral strategy is simply introducing new customers to your Business for a low acquisition cost.

You need to be clear on who your target market is and who your ideal customer profile is. You need to be clear on what you are offering and give people a good reason to assist you, i.e. they must get some benefit (what's in it for me).

A Business must move their customers up the loyalty ladder from Suspect, Prospect, Shopper, Customer, Member and Advocate to Raving Fan (pages 23-25). A raving fan is a customer who can't stop selling for you and they want to see you succeed.

Action has 21 strategies which can be implemented to build a referral based Business (see the book for details).

Use some of these hidden opportunities to bring in extra profits to your Business.

For a referral based Business to work, your service and products must be extraordinary. Just being good won't do. If you want people to refer, your service and products have to be fantastic.

This book is absolutely incredible. It put a ton of great ideas into my head and is something that I am very happy that I read. If you get the chance than read this along with all of the other books that Brad Sugars has written. And no, I am not affiliated with Brad Sugars or anything like that in case you were wondering. The book is just that good and it has helped me out a lot with my business.

I had planned to purchase this book, but after seeing the warning about the fake reviews, I did a little more research. All but one of the 5 star reviews seem to be by people who only read Brad Sugar's books. With only one valid good review, I'll try one of the other books.

I will not buy books from companies that feels the need to pack positive reviews on Amazon. If the book is good, it will get good reviews. I don't want companies to come here and lie to me, it doesn't make me confident about your product.