I read this book when it first came out, ca. 1968, when I was a high school senior in Racine, Wisconsin. I had been a fanatic Packer backer throughout the glorious early and middle 60s, but by 1968, Lombardi was no longer the coach, only the GM (and besides, I was now interested in other things). He would move on to the Redskins for the 1969 season before dying of cancer in the fall of 1970, so INSTANT REPLAY captures the end of an era, his last hurrah as coach in Green Bay.
As with another reviewer below, the Packers of the 60s have marked my life, especially Bart Starr, Ray Nitschke, and their leader, the great Coach, and I have always viewed INSTANT REPLAY as the period or exclamation point on my early infatuation with them.
Besides its subject matter, INSTANT REPLAY possesses its own literary merit. Kramer is clearly highly intelligent, and since intelligence is not stereotypically associated with the brute violence of the NFL, it's interesting to read his reflections on life in general and life in football, not to mention the ways he perfected his blocking skills. He talks about how his helmet was his best weapon in warding off defensive linemen--which certainly must have done something to his braincells and neck muscles. I also love the running joke about Lombardi's almost-weekly proclamation: "Gentlemen, this is the start of the big push!" as he exhorted the Packers to still-greater efforts in a long painful slog of a season. There's also an interesting description of how the Packers' veteran blockers made a rookie look slow--the vets had played together for so long they anticipated the snap, while the inexperienced new guy waited for it, losing a fraction of a second in the process.
And there's a mystery. With third and goal and 16 seconds left in the Ice Bowl, the famous sub-zero championship against the Dallas Cowboys, Kramer states flatly that Starr told the huddle, "31 wedge, and I'll carry the ball." This contradicts the more widely-accepted version, that Starr kept the QB sneak a secret, so everyone thought he would hand off to the fullback. What really happened? I would love to hear Kramer's side of this story.
INSTANT REPLAY is a wise reflection on NFL football and its greatest coach at a time when the sport was on the verge of making the transition to the overhyped, fabulously-profitable carnival it is today. For several years after it was published, it was the best-selling sports book of all time. Rereading it, it's easy to see why.