Customer Reviews

Instant Sales (Instant Success Series)

5 star:		(2)
4 star:		(0)
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1 star:		(1)

 

 

I found this book to be extemely helpful and valuable for anyone in sales (aren't we ALL in sales as we depend on revenue from a product or service?)

The most valuable lesson for me was the discussion regarding purpose. So many of us focus on the "how" of improving our business but we seldom think of the "why". This extends far beyond the sale today, tomorrow, next month, etc. We must understand what our true purpose is and then focus on delivering value to our prospects, thus professionally helping them to buy.

The next most useful topic was the dicsussion of different personality types from the DiSC profile and how to communicate with them. This was very helpful in realizing that, when it comes to sales presentations and strategies, "one size does NOT fit all".

The third point that I found to be very beneficial concerns the conversion rate. If I don't measure it, it's probably much lower than I think and there's a great deal I can do about it if I take the points in the book to heart.

I recommend this book to anyone who has to talk to someone else about their product or service. Read this and sell more!

This is an easy-to read work of ideas for instant sales success. The book is just as much help for salespeople as individuals in all walks of life. The application of the advice goes well outside of selling as a profession, though the author probably has only 'sellers' in mind.

The most interesting aspect of the book is the way the personalities are identified and presented, from American psychologist Dr Marsden's design. The author cleverly details four types, interaction styles between them, and how they can change under pressure. Areas each type needs to work on are given in a helpful way.

The intricate planning described is necessary only for aggressive tradespeople, but it is a good casual, entertaining reading for anyone.

I happen to be a fan of Instant Cash Flow so I had reasonably high expectations for this book. It is simply unfortunate. A poorly written rehash of the same ideas from Cash Flow, and then repeated over and over. Avoid this one and get Instant Cash Flow instead.