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2 of 2 people found the following review helpful:
4.0 out of 5 stars Tautological success, May 5, 1998
This review is from: Institutional Investors and Corporate Governance: Best Practices for Increasing Corporate Value (Hardcover)
Viewing your stock as you would the products you sell, and trying to woo shareholders as you would potential customers offers the ultimate offers "win-win" situation, but only if the shareholders so selected continue as passive consumers. Brancato's strategy largely assumes shareholders add no value other than their strictly financial investments. That's like thinking the only value citizens add is paying taxes. Still, this is an important book.
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Institutional Investors and Corporate Governance: Best Practices for Increasing Corporate Value
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