Instructional Media and Technologies for Learning [Hardcover]

Michael Molenda (Author), James D. Russell (Author), Sharon E. Smaldino (Author), Robert Heinich (Editor), Sharon Smaldino (Author)

Book Description

Publication Date: June 1996 | ISBN-10: 0023530707 | ISBN-13: 978-0023530708 | Edition: 5th

For the Instructional Media or Computer in Education course. Instructional Media and Technologies for Learning presents a complete range of media formats in terms of how they can be integrated into classroom instruction using the ASSURE model of lesson planning. Written from the viewpoint of the teacher, the text shows specifically and realistically how media, both traditional media and computers, fit into the daily life of the classroom.

--This text refers to an out of print or unavailable edition of this title.

Editorial Reviews

Review

Earlier versions of Instructional Technology and Media for Learning have received the following recognition: / Outstanding Book in Educational Technology and Teacher Education from the Association of Educational Communications and Technology (AECT) Teacher Education Division / The James Brown Award for the Best Non-Periodic Publication in the Field of Educational Technology from AECT / The Outstanding Instructional Communication award from the International Society for Performance Improvement (ISPI) / The Visual Design and Layout Award from the Design Society of America

From the Publisher

Exceptionally well-illustrated and written from the viewpoint of the teacher, this text shows specifically and realistically how all types of media and instructional technology fit into the daily life of the classroom. Comprehensive and balanced in scope, it explores the full range of media and materials -- traditional AV media and newer computer-based media -- their selection and evaluation. A host of boxed inserts highlight and demonstrate specific skills, lessons plans, presentations, appraisals, specific materials, etc.

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Product Details

• Hardcover: 429 pages
• Publisher: Prentice Hall College Div; 5th edition (June 1996)
• Language: English
• ISBN-10: 0023530707
• ISBN-13: 978-0023530708
• Product Dimensions: 10.9 x 8.4 x 0.9 inches
• Shipping Weight: 2.6 pounds
• Average Customer Review: 4.2 out of 5 stars  See all reviews (13 customer reviews)
• Amazon Best Sellers Rank: #1,505,965 in Books (See Top 100 in Books)

Customer Reviews

Most Helpful Customer Reviews

19 of 22 people found the following review helpful:

2.0 out of 5 stars Light and introductory with the scent of apple pie, July 14, 2004

By 

John Harpur (Trim, Meath, IRELAND) - See all my reviews
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This review is from: Instructional Media and Technologies for Learning (7th Edition) (Paperback)

I wasn't impressed with this book for two separate reasons. Firstly, the production standard struck me as almost 1960s' in style - black and white photos (nice 'grainy' look), big bulky monitors and a general aged format. It is peculiar I agree, but the book looks like it was written at least 30 if not 40 years ago. The second set of quibbles I have with the text is that it presume the reader is almost completely ignorant of any kind of presentation technology. This assumption may have been acceptable several decades ago but the universality of TV seriously undermines its value. Television is constantly exposting the public to new technologies. For instance, in the text there is a piece with graphic devoted to how to load a slide projector. How relevant is that to today's classroom? Moreover, any decent bit of kit comes with instructions. I accept that the authors wish to do a thorough hand holding with the reader, but the book assume too little exposure to technology which renders it advice mediocre in places. Possibly it should be retitled Instructional Media Technology for Complete Dummies. The bits on the web are small (literally bits) which is not a good sign. Overall, the book was lightweight - possibly I am being unfair as I am not looking for the technology it covers, but for review of current and future developments. In any event I regret buying the book as it doesn't fit my needs and I didn't like its presentation style. It is a tired book, more like jaded, that does not mesh well with the style culture of modern multimedia technology.

16 of 19 people found the following review helpful:

5.0 out of 5 stars Nice update of a classic textbook, December 30, 1999

By 

Michael Molenda "Comenius" (Bloomington, IN USA) - See all my reviews
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This review is from: Instructional Media and Technologies for Learning (Paperback)

As a co-author, I can report that Instructional Media upholds the tradition established by this textbook in 1982. It is aimed primarily at those who are at the entry level in terms of using media for education or training. It helps instructors decide what media to use for different teaching/learning situations, and gives practical tips on HOW to achieve the best effect when using technology. The book began with a focus on audiovisual media; the sixth edition retains the most relevant audiovisual content, but shifts focus toward computer-based delivery. What remains constant is the conviction that effectiveness of mediated instruction depends very much on what the instructor does...how the technology is integrated into the overall learning program.

10 of 12 people found the following review helpful:

5.0 out of 5 stars Technology presented with clarity, January 28, 2005

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Books Are Brain Food (California) - See all my reviews

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This review is from: Instructional Technology And Media For Learning (Paperback)

Pay no attention to one gentleman's "Apple Pie" comment about the step-by-step instructions included in this book. After all, not everyone is as technologically adept as he may be. If you have already mastered such technology, then this material is possibly too basic for you. But for the rest of us, one of the major benefits of this book is indeed the fact that the instructions have been so clearly presented!

If you are an educator, as I am, and you are looking to learn more about real-world technology as it applies to your classroom or learning center, then I HIGHLY recommend this book (8th Ed.).