"Instructions to My Officers" by Herb D. Vest, CEO of True, is an informative book that details his perspective of how to be an inspirational entrepreneur by always pushing the envelope and most importantly by taking care of the customer. The book goes on to discuss Mr. Vest's experiences growing up in rural Texas, his time in the military, and his success at starting up niche companies that dominate their category.
Instructions to My Officers looks at the career, the methods, and the mind of this self-made millionaire to distill the common keys to titanic accumulations of wealth and success through groundbreaking, controversial methods. The four sections of the book explore topics such as entrepreneurial strategy, detailed business practices, his favorite parables, and finally, his soul bearing section which will inspire anyone to greater levels of performance. Each chapter explores a specific strategy and brings it to life through extended profiles of past and present masters of the art of making money.
The book is different from any other on the shelf today because it pulls no punches in offering strategies and tactics to win with customers, and simply is unconcerned with offending the lighthearted.
