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Editorial Reviews
Review
"In Instructions to My Officers, revolutionary entrepreneur Herb D. Vest offers the straight-shooting thinking behind his phenomenal successes." -- Leah Gentry, Chief Content Officer, TRUE, Former editorial director, news media for the Los Angeles Times
Product Description
A Revolutionary Approach to Entrepreneurial Strategy
"In Instructions to My Officers, revolutionary entrepreneur Herb D. Vest offers the straight-shooting thinking behind his phenomenal successes." -- Leah Gentry, Chief Content Officer, TRUE, Former editorial director, news media for the Los Angeles Times
Product Description
A Revolutionary Approach to Entrepreneurial Strategy
"Instructions to My Officers" by Herb D. Vest, CEO of True, is an informative book that details his perspective of how to be an inspirational entrepreneur by always pushing the envelope and most importantly by taking care of the customer. The book goes on to discuss Mr. Vest's experiences growing up in rural Texas, his time in the military, and his success at starting up niche companies that dominate their category.
Instructions to My Officers looks at the career, the methods, and the mind of this self-made millionaire to distill the common keys to titanic accumulations of wealth and success through groundbreaking, controversial methods. The four sections of the book explore topics such as entrepreneurial strategy, detailed business practices, his favorite parables, and finally, his soul bearing section which will inspire anyone to greater levels of performance. Each chapter explores a specific strategy and brings it to life through extended profiles of past and present masters of the art of making money.
The book is different from any other on the shelf today because it pulls no punches in offering strategies and tactics to win with customers, and simply is unconcerned with offending the lighthearted.
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Inside This Book
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First Sentence:
I don't know why you bought this book. Read the first page Key Phrases - Statistically Improbable Phrases (SIPs): (learn more)
revolutionary entrepreneur, developmental advertising, monkey wrestler, maneuvering objectives, drama paradigm, first adopters, customer acquisition costs, high performance driving, cause statement, contribution margin Key Phrases - Capitalized Phrases (CAPs): (learn more)
Principle of Audacity, Vest Financial Services, Financial Model of the Firm, Principle of Mass, Principle of the Reserve, The Inspiration, United States, Customer Acquisition Cost, Martin Luther King, Memory Lane, Planning Officer, Third World, West Texas, General Lee, Oklahoma City, Principle of Focus, Principle of Love, Use the Principle of Credibility New!
Concordance | Text Stats Browse Sample Pages:
Front Cover | Table of Contents | First Pages | Back Cover | Surprise Me!
I don't know why you bought this book. Read the first page Key Phrases - Statistically Improbable Phrases (SIPs): (learn more)
revolutionary entrepreneur, developmental advertising, monkey wrestler, maneuvering objectives, drama paradigm, first adopters, customer acquisition costs, high performance driving, cause statement, contribution margin Key Phrases - Capitalized Phrases (CAPs): (learn more)
Principle of Audacity, Vest Financial Services, Financial Model of the Firm, Principle of Mass, Principle of the Reserve, The Inspiration, United States, Customer Acquisition Cost, Martin Luther King, Memory Lane, Planning Officer, Third World, West Texas, General Lee, Oklahoma City, Principle of Focus, Principle of Love, Use the Principle of Credibility New!
Concordance | Text Stats Browse Sample Pages:
Front Cover | Table of Contents | First Pages | Back Cover | Surprise Me!
Citations (learn more)
This book cites 3
books:
- International Business (Annual Editions) by Donald Howard in Back Matter
- International Business by Taft in Back Matter
- Estate Planning Text 7th Edition by Kaplan Financial in Back Matter
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