e-Commerce has the power to revolutionise the way the insurance sector does business. However, few companies have fully embraced the opportunities it offers. Those that have done so have gained a significant strategic advantage over their competitors. What is more, with regulations relaxing and new entrants moving into the market, existing companies will have to adapt, innovate or pay the price. e-Business offers enormous potential not only for customer acquisition, retention and management, but also for cutting business operating costs and improving efficiency. e-Insurance: Taking the insurance industry online presents a global overview of the market drivers of e-business across all lines of insurance, detailing winning strategies for a variety of business areas, backed up with case studies. At a time when the industry is undergoing a radical overhaul, this briefing is a must-read - whether you are already committed to conducting business online or starting to review the possibilities for your company.Coverage includes: *Building the e-business *Successfully blending e-commerce with existing business *Managing online relationships *Creating brand value *Trust and security issues *Implementing claims e-notification and tracking *"Perspectives from the battlefield" - case studies include Barclays, Cisco, PriceWaterhouseCoopers, Unisys
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About the Author
Mark Moore is a financial writer with a particular interest in e-business issues. He holds a BA (Hons) in Classical Civilisation and Philosophy from Goldsmiths College, University of London. He writes on financial and business-related issues for a range of publications in Europe and the US. Mark is an acknowledged expert on e-business security and also the author of the FT Finance Management Report E-Commerce Trust and Security (1999) and the Reuters Report The Next Generation Delivery of Retail Financial Services.
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