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1 of 1 people found the following review helpful
on February 13, 2013
You probably don't have a choice about buying this--it's a required text. Good news, it's a good text and a worthy read for someone looking for an overview of marketing communications. You'll need some other business education to get through it easily.

The authors believe it's very important that businesses be allowed to market directly to 4-year-olds. So they're ruthless, MBA sharks. But they know their stuff and they know how to convey it.
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on January 27, 2014
I bought this book for an advertising class. It is very easy to read and understand. I would recommend if interested in a quick overview of marketing and advertising.
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on July 2, 2014
My school wanted me to pay over $200 for this book. I still can't believe I got this brand new book for so cheap.
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on July 19, 2014
Awesome book at a fraction of the price. Buy this and save hundreds of dollars. Same content, better price.
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on May 4, 2015
Pretty good info. A little dated, but worth saving the amount vs. getting the latest edition.
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on October 20, 2014
Bought for school and was cheaper on here
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on February 13, 2015
No information,
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0 of 1 people found the following review helpful
on July 21, 2013
I only used the book for 6 weeks semester. I didn't expect it to be in a great condition since I bought it used, but I certainly didn't expect it to be missing parts of the front cover and to have some glue on it left from a removed sticker.
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0 of 1 people found the following review helpful
on December 10, 2012
Received product in time for class. Good book to have for those who need guidance for future business careers as well as to better market your business. Very good insight in marketing strategies.
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0 of 1 people found the following review helpful
on November 18, 2012
The books was in excellent condition, and I really enjoyed the content, so much so that I actually read beyond my classes requirements. I recommend it to anyone interested in advertising.
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