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You're buying this for your class, right?
on February 13, 2013
You probably don't have a choice about buying this--it's a required text. Good news, it's a good text and a worthy read for someone looking for an overview of marketing communications. You'll need some other business education to get through it easily.
The authors believe it's very important that businesses be allowed to market directly to 4-year-olds. So they're ruthless, MBA sharks. But they know their stuff and they know how to convey it.