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2 Reviews
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2 of 2 people found the following review helpful:
5.0 out of 5 stars
Articulated the benefits of Direct Mail + Telemarketing,
By drk@powerpointmarketing.com (Cleveland, Ohio) - See all my reviews
This review is from: Integrated Direct Marketing (Hardcover)
Great reference. The case studies show specifically how the program works. Also, the detailed forms and plans in the appendices help you start using the material immediately. Being in the business, I found this very useful!
1 of 1 people found the following review helpful:
4.0 out of 5 stars
Great concept,
By A Customer
This review is from: Integrated Direct Marketing (Hardcover)
Great concept that would be fairly difficult to implement...but worth it. Excellent seminar is available from AMA. Good real-world examples and metrics.
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Integrated Direct Marketing by Ernan Roman (Hardcover - January 11, 1995)
Used & New from: $0.01
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