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5.0 out of 5 stars
First book ever written on the subject !,
By Claudiano (Sao Paulo, Brasil) - See all my reviews
This review is from: Integrated Product Development (Hardcover)
As far as I know, this is the very first book ever written on the subject of Integrated Product Development (1987!).The book is very didatic (lots of ilustrations), giving the reader a very clear and structured understanding of the nature of Product Develoment, and how marketing, design and manufacturing aspects can be treated concurrently in a real case PD effort. Definely a great book, though not specific to any particular industry. Claudiano Araujo Product Development Process Analyst Embraer Aerospace
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